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PERSONAL BRAND EXPLORATION


Jeremy Combs


Project & Portfolio I: Week 1


June 4, 2021
Jeremy “JD” Combs is a self-taught professional who grew up working in
the
fi
eld of marketing with top professionals.


He has had the opportunity to work with and be mentored by Addy
Award winners, Emmy nominated directors, and dozens of TV
personalities and sports stars.


Jeremy has over 20 years of experience in new media and
entertainment production environments with a background in national
TV production and marketing.


Jeremy's focus is on content development, graphics design, internal and
external email campaigns, and communications automation.


His goal is to support communication e
ff
orts and making brands the
hero of their story.
IDENTITY
PROFESSION
Potential Job Titles:


• Content Strategist


• Marketing Strategist


• Content Specialist
Content Strategy Specialist in


the Recreational Outdoor Industry
• DEMOGRAPHICS:


33.4% female, 58.7% male. 73.4% Caucasian.
Average income: $87,997, College Educated.


• PSYCHOGRAPHICS:


They tend to enjoy theater, outdoor activities
and are involved in their church.


• IDEAL AUDIENCE MEMBERS:


Steve Mullen: Creative Director at Expo
Square, Blake Ewing: Creative Director at
OKPOP, Sam Lazarus: Director of Creative
Media at University of Tulsa,
Creative Director at


Expo Square, Cains Ballroom, Hard Rock Hotel & Casino
TARGET AUDIENCE
GOALS
Short Term: (Feb, 2023)


• Gain Municipal and Educational Clients.


‣ Sign a management contract with a university with over 2,000 students.
Sign a management contract with a city with a population over 100k.


Mid Term: (2028)


• Build my agency to 7
fi
gure revenues.


‣ 17 “whale” clients paying at least $5,000/month for digital ad management


Long Term: (2043)


• Build and maintain a marketing agency that provides jobs for my children.


‣ My children are helping to manage the business. We’ve established
multiple niche agencies under one umbrella and diversi
fi
ed streams of
income.
SKILLS ANALYSIS
Notable Skills & Current Pro
fi
ciencies:
Notable Skills REQUIRED in TRADE & Current Pro
fi
ciencies:
Video PRODUCTION 90%
Social Media Management 75%
Time Management 90%
Clear Communication 90%
SOFT
HARD
Google & Social Analytics 79%
Adobe Creative Suite 90%
Persuasive Writing 70%
Emotional Intelligence 65%
SOFT
HARD
I help Clients Increase Conversions and
awareness by using targeted ad strategies
and compelling content.
PROMISE
CREDENTIALS
Work Experience:


• Director of Marketing @ Muskogee Civic Center.


• Digital Media Producer @ Arby’s (US Beef Corp)
Education:


• Project Management Simpli
fi
ed, Project Management
Institute


• Digital Marketing, B.S., Full Sail University (2023)
Volunteer Work/Leadership:


• Board Member: Tahlequality (LGBT+)


• Board Member: Cherokee Co. NRA Friends


• Board Member: Camp Quest Oklahoma
Picture Relevant
to Your Industry
Goes Here
COMPETITION
Eric Faucet
Industry Experience:


• Digital Marketing Agency Owner
Education:


• Oklahoma Mediation Institute
Leadership Experience:


• Corporal USMC


• CEO Freedom Fishing Network


• Owner Eric Faucet Media
Skills and Pro
fi
ciencies:


• Search Engine Ranking - 31 endorsements


• Search Engine Optimization - 34 endorsements


• SEO Audits - 25 endorsements
Jeremy Combs
Overall Online Presence:


• 362 Connections. Banner image customized.
professional headshot, very detailed pro
fi
le, no
published articles, somewhat active on other social
media, is their LinkedIn URL customized.


• Grade: Superior?, 99 out of 100
Industry Experience:


• Digital Marketing Professional
Education:


• Northeastern State University


• Bacone College


• Full Sail University
Leadership Experience:


• Owner Club Lunch International


• Partner PCC Americas LLC


• Board Member: Camp Quest Oklahoma
Skills and Pro
fi
ciencies:


• Marketing Strategy - 60 endorsements


• Public Relations - 41 endorsements


• Social Media Marketing - 99+ endorsements
Overall Online Presence:


• 4,300+ Connections. Banner image customized.,
professional headshot, detailed pro
fi
le, no published
articles, very active on other social media, LinkedIn URL
customized?


• Grade: Superior?, 99 out of 100
BRAND POSITION
I believe my clients are the hero of their story. I get the honor of
telling the story of their journey. I help them turn their fans into
customers, and their customers into brand ambassadors. It
takes broad shoulders to support a hero, at 6’3 & 300lbs


“Big Jerm” has what it takes.
JEREMY “BIG JERM” COMBS
NETWORKING & MARKETING
Industry Events & Organizations


• Video Summit 2021


‣ Sept. 28-30 | L.A., California


• Content Marketing Conference 2021


‣ Sept. 28- Oct. 01 | Cleveland, Ohio


• Social Media Marketing World


‣ March 14-16 2022 | San Diego, California
Digital Marketing


• Primary Content: Video Marketing Bootcamp? I will
empower entrepreneurs to tell their own story, and
become the hero to their customers.


• Primary Tools: Facebook Live, Instagram TV. Daily. Video,
written.


• Website: I will include it as an “about “Big Jerm” or “JD”
section of my website, www.jeremycombs.us
Picture of You
Goes Here
PROFESSIONAL DEVELOPMENT
Mentor


• Social Media Agency Coach - Jason Fox has helped
marketing agency owners scale their businesses into
fi
ve and even six-
fi
gure per month agencies. I want
to sign with him by June of 2022.
Formal Education


• Digital Marketing B.S., Full Sail University 2023
Technical Skills


• Paid Advertising - Tai Lopez, July 2021


• YouTube Marketing - Video Warrior, September 2021


• Search Engine Optimization - SEO Unlocked -
December 2021
Soft Skills


• Complex Problem Solving


• Reading Comprehension


• Speaking


• Active Learning


• Active Listening
Jeremy Combs
“
Picture of You
Goes Here
Having a hard time turning you social media followers into paying customers? Well, I
teach you how to turn followers into customers into raving fans. In fact, I turned a
promotional website for a TV personality into an e-commerce shop that pays the
rent on his o
ffi
ce and more!
REFERENCES
Faucett, E. (n.d.). https://www.linkedin.com/in/oklahoma-city-seo-expert/. Linkedin. https://www.linkedin.com/in/
oklahoma-city-seo-expert/.


Combs, J. D. (n.d.). https://www.linkedin.com/in/jeremyjdcombs/. Linkedin. https://www.linkedin.com/in/
jeremyjdcombs/.


Social Media Marketing World: Social Media's Mega Conference! Social Media Examiner | Social Media Marketing.
(n.d.). https://www.socialmediaexaminer.com/smmworld/.


Digital Marketing Community and Conference Series. Digital Summit. (n.d.). https://digitalsummit.com/.


Name, Y. (n.d.). VidSummit 2021 - YouTube & Video Marketing Conference. https://vidsummit.com/

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Jeremy Combs | Personal Brand Exploration

  • 1. PERSONAL BRAND EXPLORATION Jeremy Combs Project & Portfolio I: Week 1 June 4, 2021
  • 2. Jeremy “JD” Combs is a self-taught professional who grew up working in the fi eld of marketing with top professionals. He has had the opportunity to work with and be mentored by Addy Award winners, Emmy nominated directors, and dozens of TV personalities and sports stars. Jeremy has over 20 years of experience in new media and entertainment production environments with a background in national TV production and marketing. Jeremy's focus is on content development, graphics design, internal and external email campaigns, and communications automation. His goal is to support communication e ff orts and making brands the hero of their story. IDENTITY
  • 3. PROFESSION Potential Job Titles: • Content Strategist • Marketing Strategist • Content Specialist Content Strategy Specialist in the Recreational Outdoor Industry
  • 4. • DEMOGRAPHICS: 
 33.4% female, 58.7% male. 73.4% Caucasian. Average income: $87,997, College Educated. • PSYCHOGRAPHICS: 
 They tend to enjoy theater, outdoor activities and are involved in their church. • IDEAL AUDIENCE MEMBERS: 
 Steve Mullen: Creative Director at Expo Square, Blake Ewing: Creative Director at OKPOP, Sam Lazarus: Director of Creative Media at University of Tulsa, Creative Director at Expo Square, Cains Ballroom, Hard Rock Hotel & Casino TARGET AUDIENCE
  • 5. GOALS Short Term: (Feb, 2023) • Gain Municipal and Educational Clients. ‣ Sign a management contract with a university with over 2,000 students. Sign a management contract with a city with a population over 100k. Mid Term: (2028) • Build my agency to 7 fi gure revenues. ‣ 17 “whale” clients paying at least $5,000/month for digital ad management Long Term: (2043) • Build and maintain a marketing agency that provides jobs for my children. ‣ My children are helping to manage the business. We’ve established multiple niche agencies under one umbrella and diversi fi ed streams of income.
  • 6. SKILLS ANALYSIS Notable Skills & Current Pro fi ciencies: Notable Skills REQUIRED in TRADE & Current Pro fi ciencies: Video PRODUCTION 90% Social Media Management 75% Time Management 90% Clear Communication 90% SOFT HARD Google & Social Analytics 79% Adobe Creative Suite 90% Persuasive Writing 70% Emotional Intelligence 65% SOFT HARD
  • 7. I help Clients Increase Conversions and awareness by using targeted ad strategies and compelling content. PROMISE
  • 8. CREDENTIALS Work Experience: • Director of Marketing @ Muskogee Civic Center. • Digital Media Producer @ Arby’s (US Beef Corp) Education: • Project Management Simpli fi ed, Project Management Institute • Digital Marketing, B.S., Full Sail University (2023) Volunteer Work/Leadership: • Board Member: Tahlequality (LGBT+) • Board Member: Cherokee Co. NRA Friends • Board Member: Camp Quest Oklahoma Picture Relevant to Your Industry Goes Here
  • 9. COMPETITION Eric Faucet Industry Experience: • Digital Marketing Agency Owner Education: • Oklahoma Mediation Institute Leadership Experience: • Corporal USMC • CEO Freedom Fishing Network • Owner Eric Faucet Media Skills and Pro fi ciencies: • Search Engine Ranking - 31 endorsements • Search Engine Optimization - 34 endorsements • SEO Audits - 25 endorsements Jeremy Combs Overall Online Presence: • 362 Connections. Banner image customized. professional headshot, very detailed pro fi le, no published articles, somewhat active on other social media, is their LinkedIn URL customized. • Grade: Superior?, 99 out of 100 Industry Experience: • Digital Marketing Professional Education: • Northeastern State University • Bacone College • Full Sail University Leadership Experience: • Owner Club Lunch International • Partner PCC Americas LLC • Board Member: Camp Quest Oklahoma Skills and Pro fi ciencies: • Marketing Strategy - 60 endorsements • Public Relations - 41 endorsements • Social Media Marketing - 99+ endorsements Overall Online Presence: • 4,300+ Connections. Banner image customized., professional headshot, detailed pro fi le, no published articles, very active on other social media, LinkedIn URL customized? • Grade: Superior?, 99 out of 100
  • 10. BRAND POSITION I believe my clients are the hero of their story. I get the honor of telling the story of their journey. I help them turn their fans into customers, and their customers into brand ambassadors. It takes broad shoulders to support a hero, at 6’3 & 300lbs 
 “Big Jerm” has what it takes. JEREMY “BIG JERM” COMBS
  • 11. NETWORKING & MARKETING Industry Events & Organizations • Video Summit 2021 ‣ Sept. 28-30 | L.A., California • Content Marketing Conference 2021 ‣ Sept. 28- Oct. 01 | Cleveland, Ohio • Social Media Marketing World ‣ March 14-16 2022 | San Diego, California Digital Marketing • Primary Content: Video Marketing Bootcamp? I will empower entrepreneurs to tell their own story, and become the hero to their customers. • Primary Tools: Facebook Live, Instagram TV. Daily. Video, written. • Website: I will include it as an “about “Big Jerm” or “JD” section of my website, www.jeremycombs.us Picture of You Goes Here
  • 12. PROFESSIONAL DEVELOPMENT Mentor • Social Media Agency Coach - Jason Fox has helped marketing agency owners scale their businesses into fi ve and even six- fi gure per month agencies. I want to sign with him by June of 2022. Formal Education • Digital Marketing B.S., Full Sail University 2023 Technical Skills • Paid Advertising - Tai Lopez, July 2021 • YouTube Marketing - Video Warrior, September 2021 • Search Engine Optimization - SEO Unlocked - December 2021 Soft Skills • Complex Problem Solving • Reading Comprehension • Speaking • Active Learning • Active Listening
  • 13. Jeremy Combs “ Picture of You Goes Here Having a hard time turning you social media followers into paying customers? Well, I teach you how to turn followers into customers into raving fans. In fact, I turned a promotional website for a TV personality into an e-commerce shop that pays the rent on his o ffi ce and more!
  • 14. REFERENCES Faucett, E. (n.d.). https://www.linkedin.com/in/oklahoma-city-seo-expert/. Linkedin. https://www.linkedin.com/in/ oklahoma-city-seo-expert/. Combs, J. D. (n.d.). https://www.linkedin.com/in/jeremyjdcombs/. Linkedin. https://www.linkedin.com/in/ jeremyjdcombs/. Social Media Marketing World: Social Media's Mega Conference! Social Media Examiner | Social Media Marketing. (n.d.). https://www.socialmediaexaminer.com/smmworld/. Digital Marketing Community and Conference Series. Digital Summit. (n.d.). https://digitalsummit.com/. Name, Y. (n.d.). VidSummit 2021 - YouTube & Video Marketing Conference. https://vidsummit.com/