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PERSONAL BRAND EXPLORATION
Anthony McDaniel
Project & Portfolio I: Week 3
December 15th, 2019
Anthony McDaniel is a talented musician and
coach. He is very creative with when it comes to
live entertainment. He’s had experience
coordinating and promoting live events. His
leadership skills has helped him in coaching and
building relationships with future customers. He
is very passionate about helping others reach
their goals while for-filling his as well.
IDENTITY
PROFESSION
Potential Job Titles:
• Promoter
• Event Coordinator
• Business Teacher
Hero Archetype - overcoming any
challenges pertaining to business
issues. Inspiring current and future
students, while being challenged to
bring out their best work.
Business Teacher for a local School District
• DEMOGRAPHICS: 70% Female,
32-454 years old, Predominately
White, Married, College
Educated, Located Greenville
area.
• PSYCHOGRAPHICS: Greek
Fraternity, Greenville County
schools, high school and
college sports,
• IDEAL AUDIENCE MEMBERS:
Lynn Gibbs -GCSD, Executive
Director HR
Recruiters & Hiring Managers at GCSD
TARGET AUDIENCE
GOALS
Short Term: (Immediately After Graduation, 2021)
• Land a Business Teaching job at GCSD.
‣ Connect with, and email 30 GCSD teachers on
LinkedIn by January 31, 2020.
Mid Term: (2027)
• Create a promotion company while continuing to
teach.
‣ Gain new clients by promoting while I teach.
Possibly expanding the brand faster.
Long Term: (2040)
• Expand the promotion company nationally.
‣ Network and compete against some of the
largest promotion companies.
SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Microsoft Office 90%
Adobe Creative Suite 65%
Time Management 83%
Public Speaking 80%
SOFTHARD
Electronic Mail Software 87%
Word Processing Software 82%
Learning Strategies 65%
Public Speaking 80%
SOFTHARD

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Personal brand Anthony Mcdaniel

  • 1. PERSONAL BRAND EXPLORATION Anthony McDaniel Project & Portfolio I: Week 3 December 15th, 2019
  • 2. Anthony McDaniel is a talented musician and coach. He is very creative with when it comes to live entertainment. He’s had experience coordinating and promoting live events. His leadership skills has helped him in coaching and building relationships with future customers. He is very passionate about helping others reach their goals while for-filling his as well. IDENTITY
  • 3. PROFESSION Potential Job Titles: • Promoter • Event Coordinator • Business Teacher Hero Archetype - overcoming any challenges pertaining to business issues. Inspiring current and future students, while being challenged to bring out their best work. Business Teacher for a local School District
  • 4. • DEMOGRAPHICS: 70% Female, 32-454 years old, Predominately White, Married, College Educated, Located Greenville area. • PSYCHOGRAPHICS: Greek Fraternity, Greenville County schools, high school and college sports, • IDEAL AUDIENCE MEMBERS: Lynn Gibbs -GCSD, Executive Director HR Recruiters & Hiring Managers at GCSD TARGET AUDIENCE
  • 5. GOALS Short Term: (Immediately After Graduation, 2021) • Land a Business Teaching job at GCSD. ‣ Connect with, and email 30 GCSD teachers on LinkedIn by January 31, 2020. Mid Term: (2027) • Create a promotion company while continuing to teach. ‣ Gain new clients by promoting while I teach. Possibly expanding the brand faster. Long Term: (2040) • Expand the promotion company nationally. ‣ Network and compete against some of the largest promotion companies.
  • 6. SKILLS ANALYSIS Notable Skills & Current Proficiencies: Notable Skills REQUIRED in TRADE & Current Proficiencies: Microsoft Office 90% Adobe Creative Suite 65% Time Management 83% Public Speaking 80% SOFTHARD Electronic Mail Software 87% Word Processing Software 82% Learning Strategies 65% Public Speaking 80% SOFTHARD
  • 7. I will help students gain knowledge of business information, while increasing their work ethic. PROMISE
  • 8. CREDENTIALS Work Experience: • 5 years in Special Education • 11 years Coaching High School Football • 5 years volunteering for Special Olympics Education: • Entertainment Business, B.S., Full Sail University (Exp. 2021)
  • 9. COMPETITION Patrick Brush Industry Experience: • Does not include work experience on profile; assumed to still be in school Education: • Current student enrolled in Sports Marketing & Media, B.S. at Full Sail University Leadership Experience: • Eagle Scout and 5th Degree Black Belt, would allude to well-disciplined young man • MOAA Award, AFJROTC award for leadership recognition Skills and Proficiencies: • Public Speaking - 9 endorsements • Social Media - 5 endorsements • Microsoft Office - 4 endorsements Anthony McDaniel Overall Online Presence: • Less than 200 connections, banner image not yet customized, amateur headshot, lack of details throughout profile, no articles published, inactive on social media, URL not yet customized • Grade: Poor, 15 out of 100 Industry Experience: • 6 years in Special Education Education: • Current student enrolled in Entertainment, B.S. at Full Sail University Leadership Experience: • 11 years as a football coach. 3 years as a Head Coach Skills and Proficiencies: • Social Media Marketing - 87 endorsements • Adobe Creative Suite - 65 endorsements • Public Speaking - 60 endorsements Overall Online Presence: • 500+ connections, banner image customized, professional headshot, detailed summaries throughout profile with two content pieces, no articles published, sporadically active on personal social media accounts, URL customized • Grade: Average, 58 out of 100
  • 10. COMPETITION Tracie Kalkbrenner Industry Experience: • ~13 years of marketing experience, 1 year as a marketing manager at PBR Education: • Marketing, B.A. • Sports & Exercise Management, M.A. Noteworthy Experience: • Entrepreneurship - President of promotions company for over 3 years with respectable clientele • Entrepreneurship - Real estate company for nearly 6 years; could be distracting attention from PBR work Skills and Proficiencies: • Ticket Sales - 25 endorsements • Live Events - 20 endorsements • Event Planning - 17 endorsements Fullie Salen Overall Online Presence: • 500+ connections, banner image not yet customized, polished headshot, detailed profile summaries, two recommendations, notable volunteer work, URL not yet customized, premium membership • Grade: Good, 70 out of 100 Industry Experience: • 2 year social media marketing for cattle feed retail store Education: • Current student enrolled in Sports Marketing & Media, B.S. at Full Sail University Leadership Experience: • U.S. Marine Corps, multiple leadership roles Skills and Proficiencies: • Social Media Marketing - 87 endorsements • Adobe Creative Suite - 65 endorsements • Public Speaking - 60 endorsements Overall Online Presence: • 500+ connections, banner image customized, professional headshot, detailed summaries throughout profile with two content pieces, no articles published, sporadically active on personal social media accounts, URL customized • Grade: Average, 58 out of 100
  • 11. BRAND POSITION Expanding student’s business knowledge, helping to create future teachers and businessmen to ensure the economic growth. ANTHONY MCDANIEL
  • 12. NETWORKING & MARKETING Industry Events & Organizations • 2019 Global Rodeo Conference ‣ June 19 - 21 | Reno, NV • American Marketing Association (AMA) ‣ Collegiate Membership | Orlando Chapter • Annual Silver Spurs Rodeo ‣ May 31 - June 1, 2019 | Kissimmee, FL Digital Marketing • Primary Content: est. podcast called “Slack-jawed Stories”; 15 min. episodes telling personal stories of rodeo stars; 1 episode per week; host and syndicate through Libsyn • Primary Tools: FB and Instagram - promote podcast through 30 sec. promo videos; LinkedIn - network with industry pros and publish monthly articles highlighting some of the podcast stories • Website: Full Sail digital portfolio site to showcase school work; use blog to showcase rodeo marketing knowledge and embed podcast episodes
  • 13. PROFESSIONAL DEVELOPMENT Mentor • Seeking senior-level marketing pro with at least 25 yrs of experience in rodeo industry; family man that upholds Christian values, Jan. 2020 Formal Education • Complete Entertainment Business, B.S. by expected graduation date in 2021 Technical Skills • Set up free HubSpot CRM; complete all CRM courses through HubSpot Academy, Dec. 2019 • SEO Foundations - Lynda.com, May 2019 • WordPress 5 Essential Training - Lynda.com, May 2019 Soft Skills • Writing Formal Business Emails • 9
  • 14. Fullie Salen You know how the rodeo fanbase has been gradually slipping over the past decade? Well, what I do is produce personal brand stories that entertain and inspire American families to celebrate remarkable feats of bravery within professional bull riding. In fact, after serving 10 years as a U.S. Marine, I produced a short film that helped a local cattle feed store increase their brand awareness online by 500% in just one month. Customers often referenced my video as the reason they decided to shop at the retail store. “