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Personal Brand Jose Guevara

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PERSONAL BRAND EXPLORATION
Jose Guevara
Project & Portfolio I: Week 3
September 20, 2020
The eldest of four siblings, Jose Guevara grew up in the small town of
Coolidge, Arizona. Sports helped shape his love for extra curricular
activities in high school athletics. He enjoys engaging in conversation
and debates about sports outside of competing in sports. After
serving 4 years in the U.S. Navy as an Aviation Boatswain Handler
(ABH), Jose enrolled in the Sportscasting program at Full Sail
University where he’s focused on developing his sports broadcasting
skills. His expected graduation date is August 2022.
IDENTITY
PROFESSION
Potential Job Titles:
•Radio and Television Announcer
•Broadcast News Analyst
•Reporters and Correspondents
Hero Archetype- producing high quality
company to allow audiences to feel encouraged and
informed. Using brand platforms to engage
audiences on sports content, and be motivated to
view future sports shows.
Sports Broadcasting for Professional Sports
Network
• DEMOGRAPHICS: 60% Male, 35-45
years old, Predominately White, College
Educated, Located on east and west coasts.
• PSYCHOGRAPHICS: The workers
are precise and goal driven individuals. They
are very polite and social people. Most have
worked from the bottom to move into
positions they are today.
• IDEAL AUDIENCE
MEMBERS: Kirk Dalmage, Sr. Recruiter
(ESPN), Enrique G Washington,Head Hiring
Manager (ESPN),Allison Barclay, Talent
Acquisition Recruiter (NBC Sports)
Recruiters & Hiring Managers at ESPN Network, FOX
Sports Network, and NBC Sports Network
TARGET AUDIENCE
GOALS
Short Term: (Immediately After Graduation, 2022)
•Land an entry-level marketing position at ESPN.
‣Connect with 20 team members on LinkedIn by December 31, 2022.
Mid Term: (2027)
•Promote from entry level position to side line reporter.
‣Connect with high end executives to promote content of shows by
December 31, 2025.
Long Term: (2037)
•Be lead sports broadcaster on major sports network.
‣Become a house hold sports broadcaster with my own live show by
December 31, 2037.
SKILLS ANALYSIS
Notable Skills & Current
Proficiencies:
Notable Skills REQUIRED in TRADE & Current
Proficiencies:
Media Creation 80%
Adobe Creative Cloud 65%
Time Management 85%
Public Speaking 80%
SOFTHARD
Speaking 70%
Oral Expression 65%
Active Listening 85%
Speech Clarity 75%
SOFTHARD
Ad

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Personal Brand Jose Guevara

  • 1. PERSONAL BRAND EXPLORATION Jose Guevara Project & Portfolio I: Week 3 September 20, 2020
  • 2. The eldest of four siblings, Jose Guevara grew up in the small town of Coolidge, Arizona. Sports helped shape his love for extra curricular activities in high school athletics. He enjoys engaging in conversation and debates about sports outside of competing in sports. After serving 4 years in the U.S. Navy as an Aviation Boatswain Handler (ABH), Jose enrolled in the Sportscasting program at Full Sail University where he’s focused on developing his sports broadcasting skills. His expected graduation date is August 2022. IDENTITY
  • 3. PROFESSION Potential Job Titles: •Radio and Television Announcer •Broadcast News Analyst •Reporters and Correspondents Hero Archetype- producing high quality company to allow audiences to feel encouraged and informed. Using brand platforms to engage audiences on sports content, and be motivated to view future sports shows. Sports Broadcasting for Professional Sports Network
  • 4. • DEMOGRAPHICS: 60% Male, 35-45 years old, Predominately White, College Educated, Located on east and west coasts. • PSYCHOGRAPHICS: The workers are precise and goal driven individuals. They are very polite and social people. Most have worked from the bottom to move into positions they are today. • IDEAL AUDIENCE MEMBERS: Kirk Dalmage, Sr. Recruiter (ESPN), Enrique G Washington,Head Hiring Manager (ESPN),Allison Barclay, Talent Acquisition Recruiter (NBC Sports) Recruiters & Hiring Managers at ESPN Network, FOX Sports Network, and NBC Sports Network TARGET AUDIENCE
  • 5. GOALS Short Term: (Immediately After Graduation, 2022) •Land an entry-level marketing position at ESPN. ‣Connect with 20 team members on LinkedIn by December 31, 2022. Mid Term: (2027) •Promote from entry level position to side line reporter. ‣Connect with high end executives to promote content of shows by December 31, 2025. Long Term: (2037) •Be lead sports broadcaster on major sports network. ‣Become a house hold sports broadcaster with my own live show by December 31, 2037.
  • 6. SKILLS ANALYSIS Notable Skills & Current Proficiencies: Notable Skills REQUIRED in TRADE & Current Proficiencies: Media Creation 80% Adobe Creative Cloud 65% Time Management 85% Public Speaking 80% SOFTHARD Speaking 70% Oral Expression 65% Active Listening 85% Speech Clarity 75% SOFTHARD
  • 7. I utilize my work ethic and military discipline to produce team based success in sports broadcasting for all sports fans. PROMISE
  • 8. CREDENTIALS Work Experience: • 4 years of service in United States Navy as an Aviation Boatswain Handler • 2 years in sports media at the high school level Education: • Sportscasting, B.S., Full Sail University (Exp. 2022) Awards: • Global War on Terrorism Medal, United States Navy • Sailor of the quarter, United States Navy
  • 9. COMPETITION Richard Tieman Industry Experience: • 5 years experience of podcast host of The Fan Show • 1 year experience Director of Communications Education: • Sportscasting, B.S., Full Sail University • Associates Degree in Business, Management, Marketing at Spokane Falls Community College Leadership Experience: • Production and Director of The Fan Show Skills and Proficiencies: • Broadcasting - 5 endorsements • Social Media - 5 endorsements • Media Production- 4 endorsements Jose Guevara Overall Online Presence: • Less than 100 connections, banner image not yet customized, amateur headshot, lack of details throughout profile, no articles published, inactive on social media, URL not yet customized • Grade: Poor, 25 out of 100 Industry Experience: • Does not include work experience on profile; assumed to still be in school Education: • Current student enrolled in Sports Marketing & Media, B.S. at Full Sail University Leadership Experience: • United States Navy, multiple leadership roles Skills and Proficiencies: • Teleprompter- 4 endorsements • Adobe Creative Cloud- 4 endorsements Overall Online Presence: • Less than 10 connections, banner image customized, professional headshot, detailed summaries throughout profile with two content pieces, no articles published, sporadically active on personal social media accounts, URL customized • Grade: Poor 0 out of 100
  • 10. COMPETITION Frank will Industry Experience: • 6 years experience at SVP, Turner Broadcasting System in broadcasting Education: • Graduate at Indiana University Bloomington Noteworthy Experience: • Broadcast Producer at SVP, Turner Broadcasting System • VP, Producer for Sports Illustrated Skills and Proficiencies: • Advertising - 71 endorsements • Digital Media - 66 endorsements • Digital Strategy- 47 endorsements Jose Guevara Overall Online Presence: • Less than 100 connections, banner image not yet customized, polished headshot, detailed profile summaries, two recommendations, notable volunteer work, URL not yet customized, premium membership • Grade: poor, 30 out of 100 Industry Experience: • Does not include work experience on profile; assumed to still be in school Education: • Current student enrolled in Sports Marketing & Media, B.S. at Full Sail University Leadership Experience: • U.S. Marine Corps, multiple leadership roles Skills and Proficiencies: • Social Media Marketing - 87 endorsements • Adobe Creative Suite - 65 endorsements • Public Speaking - 60 endorsements Overall Online Presence: • 500+ connections, banner image customized, professional headshot, detailed summaries throughout profile with two content pieces, no articles published, sporadically active on personal social media accounts, URL customized • Grade: Average, 58 out of 100
  • 11. BRAND POSITION Delivering the best and most up to date content possible from a source you trust. JOSE “PAPA G” GUEVARA Jose’s nickname comes from him being the first sailor to become a father in his division.
  • 12. NETWORKING & MARKETING Industry Events & Organizations • National Association of Broadcasters ‣ October 5- 9 | Virtual • Sports and Change ‣ October 5-8| Virtual • Sports Management Worldwide ‣ October 26, 2020 | Virtual Digital Marketing • Primary Content: Continue to build my portfolio and content through sports broadcasting via paid and internships with the help of Full Sail University. • Primary Tools: FB and Instagram - to promote my content and videos through social media. Use Adobe Creative Cloud to edit and produce videos and recordings. • Website: Full Sail digital portfolio site to showcase school work; Utilize social media and digital portfolio to showcase media events.
  • 13. PROFESSIONAL DEVELOPMENT Mentor • Seeking a mentor in the broadcasting world with over ten years of experience in broadcasting and side line media reporting. January 2021 Formal Education • Complete Sportscasting, B.S. by expected graduation date in August 2022 Technical Skills • Improve Adobe Creative Cloud proficiency through school work, internships, and field work. • Gain experience in lynda.com through website creation and voice training. October 2021 Soft Skills • Edit and produce highlight videos with Adobe Creative Cloud. September 2020 • Pro Video Tips- Lynda.com, September 2020 • Writing with Flair, How to become and Exceptional Writer, lynda.com September 2020
  • 14. Jose Guevara You know how the sports broadcasters have been continually criticized for the content they put out? Well, what I do produce the most up to date content of stories and news to keep audiences engaged in the news I put out. . In fact, after serving 4 years in the United States Navy, I have edited and produced videos that maintain an unbiased and straight to the point sports content. “
  • 15. REFERENCES Tieman, R. (2020). Richard Tie-in LinkedIn Profile. Retrieved September 20, 2020, from https://www.linkedin.com/in/richardtieman/ Wall, F. (2020). Frank Wall LinkedIn Profile. Retrieved September 20, 2020 from https:// www.linkedin.com/in/frank-wall-9827153/ ONETOnLine.org. (2020). Summary Report for: 15-1199.10 - Search Marketing Strategists. Retrieved September 20, 2020, from https://www.onetonline.org/link/summary/15-1199.10 ESPN. (2019). ESPN.com.Audio Operator. Retrieved September 20, 2020, from https://jobs.disneycareers.com/job/bristol/audio-operator-a1/391/17246720 FOX Sports. (2019). Production Trainee - Job Description. Retrieved September 20, 2020, from https://foxcareers.com/Search/JobDetail/R50012509 NBC Sports. (2020). Head of Broadcasting Diversity. Retrieved September 20, 2020, from https://sjobs.brassring.com/TGnewUI/Search/home/HomeWithPreLoad? PageType=JobDetails&partnerid=25354&siteid=5108&jobid=495686#jobDetails=495686 _5108 National Sports Broadcasters (2020). Retrieved September 20, 2020, from https://www.nab.org/events/ Sports and Change(2020). 2019 Global Rodeo Conference. Retrieved September 20, 2020, from https://www.scoreandchange.com/sports-business-conferences/ Sports Management Worldwide (2020). Event Schedule. Retrieved September 20, 2020, from https://www.sportsmanagementworldwide.com