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Richard Moss Personal Brand Presentation

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PERSONAL BRAND EXPLORATION
Richard Moss
Project & Portfolio I: Week 1
09/30/2021
My name is Richard Moss , I am a 30 yr old
Army Veteran. I eat , sleep and breathe sports.
I am currently pursuing my bachelors in Sports
Broadcasting. I envision myself talking about
sports on a major network . I believe in hard
work and discipline. Getting paid to do what you
love will never feel like work.
IDENTITY
PROFESSION
Potential Job Titles:
• Sportscaster
• Radio Host
• Producer
BRAND ARCHETYPE - I use the
caregiver archetype for this career path
reason being, this is a different
approach to this career. Most
archetypes in the sportscaster market
are geared towards the entertainment
aspect. I want to use the caregiver
approach to make me seem more
approachable and engaging with my
audience. Probably shy away from the
celebrity persona and just come off as
one of the guys.
BROADCASTING for SPORTS
Picture Relevant
to Your Industry
Goes Here
SPORTSCASTERS
TARGET AUDIENCE
RYAN MAGRO
Outreach Plan:
• I plan on adding him as a friend.
• Once he accepts my request I will message him.
• Once we start to converse I will ask about networking.
PROFILE
PICTURE College Student at
Grossmont College
JONAH KAMEN
Outreach Plan:
• I plan on adding him as a friend.
• Once he accepts my request I will message him.
• Once we start to converse I will ask about networking.
College Student at Syracuse
University
Danielle Bertiger Outreach Plan:
• I plan on adding her as a friend.
• Once she accepts my request I will message her.
• Once we start to converse I will ask about networking.
College Student at Teachers
College (Columbia)
GOALS
Short Term: (Immediately After Graduation, 2023)
• Acquire a job in the sports field.
‣ 6 Months prior to me graduating start applying
and reaching out to jobs in the sports field.
Mid Term: (2024)
• Improve the following on my podcast platform.
‣ Change the concept of the show and become
more organized as a brand, by becoming more
consistent with putting out content related to
my brand. Reaching out to other podcasters for
improvement advice.
Long Term: (2025)
• Work for a MAJOR sports network.
‣ After I secure my first job in sports I will reach
out to the networks after a year of experience
under my belt.
SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Microsoft Word
SOFT
HARD
Novice / Adept / Expert
Microsoft Powerpoint Novice / Adept / Expert
Public Speaking Novice / Adept / Expert
Typing Novice / Adept / Expert
Basic Computer Skills
SOFT
HARD
Novice / Adept / Expert
Microsoft Excel Novice / Adept / Expert
Networking Novice / Adept / Expert
Stat Sheet Reading Novice / Adept / Expert
Ad

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Richard Moss Personal Brand Presentation

  • 1. PERSONAL BRAND EXPLORATION Richard Moss Project & Portfolio I: Week 1 09/30/2021
  • 2. My name is Richard Moss , I am a 30 yr old Army Veteran. I eat , sleep and breathe sports. I am currently pursuing my bachelors in Sports Broadcasting. I envision myself talking about sports on a major network . I believe in hard work and discipline. Getting paid to do what you love will never feel like work. IDENTITY
  • 3. PROFESSION Potential Job Titles: • Sportscaster • Radio Host • Producer BRAND ARCHETYPE - I use the caregiver archetype for this career path reason being, this is a different approach to this career. Most archetypes in the sportscaster market are geared towards the entertainment aspect. I want to use the caregiver approach to make me seem more approachable and engaging with my audience. Probably shy away from the celebrity persona and just come off as one of the guys. BROADCASTING for SPORTS Picture Relevant to Your Industry Goes Here
  • 4. SPORTSCASTERS TARGET AUDIENCE RYAN MAGRO Outreach Plan: • I plan on adding him as a friend. • Once he accepts my request I will message him. • Once we start to converse I will ask about networking. PROFILE PICTURE College Student at Grossmont College JONAH KAMEN Outreach Plan: • I plan on adding him as a friend. • Once he accepts my request I will message him. • Once we start to converse I will ask about networking. College Student at Syracuse University Danielle Bertiger Outreach Plan: • I plan on adding her as a friend. • Once she accepts my request I will message her. • Once we start to converse I will ask about networking. College Student at Teachers College (Columbia)
  • 5. GOALS Short Term: (Immediately After Graduation, 2023) • Acquire a job in the sports field. ‣ 6 Months prior to me graduating start applying and reaching out to jobs in the sports field. Mid Term: (2024) • Improve the following on my podcast platform. ‣ Change the concept of the show and become more organized as a brand, by becoming more consistent with putting out content related to my brand. Reaching out to other podcasters for improvement advice. Long Term: (2025) • Work for a MAJOR sports network. ‣ After I secure my first job in sports I will reach out to the networks after a year of experience under my belt.
  • 6. SKILLS ANALYSIS Notable Skills & Current Proficiencies: Notable Skills REQUIRED in TRADE & Current Proficiencies: Microsoft Word SOFT HARD Novice / Adept / Expert Microsoft Powerpoint Novice / Adept / Expert Public Speaking Novice / Adept / Expert Typing Novice / Adept / Expert Basic Computer Skills SOFT HARD Novice / Adept / Expert Microsoft Excel Novice / Adept / Expert Networking Novice / Adept / Expert Stat Sheet Reading Novice / Adept / Expert
  • 7. To make sure my brand is presented to the consumer in the most helpful way possible. PROMISE
  • 8. CREDENTIALS Work Experience: • U.S. Army, SASMO Specialist. SASMO NCOIC • Nike, Athlete, Head Coach in training. Education: • HS Diploma Teaneck High School Teaneck NJ. • Associates Degree Borough of Manhattan Community College New York NY. Awards: • ARCOM, CAB, Global War on Terrorism, Nike employee of the quarter.
  • 9. COMPETITION KYLE DeSANTIS Industry Experience: • Media Journalist Education: • Bachloers of Science Degree in Sports Media from Ithaca College Leadership Experience: • Lead writer on numerous published sports articles • Top journalist at Danbury’s Westerners Baseball Club Skills and Proficiencies: • Type 80 words a min • Advanced English Writing • Public Speaking RICHARD MOSS Overall Online Presence: • How many connections? 500+ - Banner image customized? Yes - Professionalism of headshot? Not as professional as it should be. - How detailed is the profile? Very Detailed - Published articles? No - Active on other social media? Yes - Is their LinkedIn URL customized? Yes • Grade: Poor, Average, or Superior?, 85 out of 100 HEADSHOT HEADSHOT Industry Experience: • No industry experience at the moment. Education: • Associates Degree in Communications from Borough of Manhattan Community College Leadership Experience: • Leadership experience in the United States Military • Head Coach in Nike retail Skills and Proficiencies: • Microsoft Office • Land Navigation • Adobe Creative Cloud Overall Online Presence: • How many connections? 31 - Banner image customized? Yes - Professionalism of headshot? Somewhat professional - How detailed is the profile? Very Detailed - Published articles? No - Active on other social media? Yes - Is their LinkedIn URL customized? Yes • Grade: Poor, Average, or Superior?, 70 out of 100
  • 10. COMPETITION INGA HAMMOND Noteworthy Experience: • Media Coach • Sports Agent RICHARD MOSS Industry Experience: • Media Trainer, Communications Consultant Education: • Bachelors from Indiana University Bloomington Skills and Proficiencies: • Public Relations • Elite Press Navigation • Leadership Qualities Overall Online Presence: • How many connections? 342 - Banner image customized? Yes - Professionalism of headshot? Very professional - How detailed is the profile? Very Detailed - Published articles? Yes - Active on other social media? Yes - Is their LinkedIn URL customized? Yes • Grade: Poor, Average, or Superior?, 90 out of 100 Industry Experience: • No industry experience Education: • Associates Degree from Borough of Manhattan Community College Leadership Experience: • SASMO NCOIC • Head Coach at Nike retail Skills and Proficiencies: • Public Speaking • Excellent on Camera Presence • Microsoft Office Overall Online Presence: • How many connections? 31 - Banner image customized? Yes - Professionalism of headshot? Not as professional as it should be. - How detailed is the profile? Very Detailed - Published articles? No - Active on other social media? Yes - Is their LinkedIn URL customized? Yes • Grade: Poor, Average, or Superior?, 70 out of 100
  • 11. BRAND POSITION For COLLEGE STUDENTS AND YOUNG SPORTS FANS who WANT TO BECOME SPORTSCASTERS, I provide A PLATFORM FOR THEM TO FIND THEIR VOICE because MY BRAND IS ALL ABOUT HELPING PEOPLE. “RICHIE”
  • 12. NETWORKING & MARKETING Industry Events & Organizations • Name of event or professional organization ‣ BOYS AND GIRLS CLUB OF AMERICA • Name of event or professional organization ‣ FULL SAIL UNIVERSITY • Name of event or professional organization ‣ YOUNG BROADCASTERS OF AMERICA Digital Marketing • Primary Content: I will create branded sports coverage content. I would create videos, instagram reels, twitter posts and tik tok’s of sports content that I canniest on my page and gain a following. • Primary Tools: Instagram, Twitter, Snapchat, Tik Tok, Facebook, and Youtube. Every Day. Mostly videos of the brand and sports coverage. • Website: By purchasing the domain name for my brands website.
  • 13. PROFESSIONAL DEVELOPMENT Mentor • The mentor that I wish to seek will be a person that has been in the industry for a while, a person that can teach me to navigate through the ropes and avoid rookie mistakes. Formal Education • Dan Patrick School of Sportscasting March 2023 Technical Skills • Interview Skills • Reading a Teleprompter • Improve Broadcast Writing Soft Skills • Public speaking • Wardrobe Assembly • Voice training
  • 14. RICHARD MOSS You know polished young sportscasters are hard to find. Well, what I do is train and shape future sportscasters to become better broadcasters. In fact, the testimony of these future broadcasters is the only proof I need.

Editor's Notes

  1. Forbes Most Valuable Brands List (2017): https://www.forbes.com/powerful-brands/list/ Apple 2. Google 3. Microsoft 4. Facebook 5. Coca-Cola 6. Amazon 7. Disney 8. Toyota 9. McDonald’s 10. Samsung Methodology: Forbes valued more than 200 global brands by looking at three years of earnings and allocating a percentage of those earnings based on the role brands play in each industry (e.g., high for luxury goods and beverages, low for airlines and oil companies). We applied the average price-to-earnings multiple over the past three years to these earnings to arrive at the final brand value.