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PERSONAL BRAND EXPLORATION
Taylor Cobbett
Project & Portfolio I: Week 1
October 1, 2021
Taylor Cobbett is a current student at Full Sail
University. Ever since he was a young boy, he
has had a passion for sports. Taylor is currently
pursuing a bachelors degree in Sports Marketing
and Media. In this program Taylor has thrived in
marketing and in media creations.Taylor’s goal
is to one day be a marketing manager for his
favorite sports team the San Francisco 49ERS.
IDENTITY
Picture of You
Goes Here
PROFESSION
Potential Job Titles:
• Brand Manager
• Digital Marketing Manager
• Advertising Manager
BRAND ARCHETYPE –Taylor
works differently from his
competition. Taylor’s known
archetype is a caregiver. Taylor is
known for making sure his
customers are taken care of and are
happy.
Jobs for Marketing Managers in the sports industry
Picture Relevant
to Your Industry
Goes Here
TARGET AUDIENCE
Patrick Barkley
Partnerships of
Marketing and
Sponsorships at
The LA Lakers
Outreach Plan:
• I will ask to set up a meeting with her to talk about the
industry.
• I will connect with him on LinkedIn.
• I will follow up with him a week later with a thank you
card.
PROFILE
PICTURE
Vicki Taufer
Outreach Plan:
• I will reach out to Vicki to ask if she could answer a few
questions
• I will contact her through Twitter
• I will follow up with Vicki after a few days to try and set
up an interview.
PROFILE
PICTURE
Christopher
Connelly
Outreach Plan:
• I will review his LinkedIn to learn about his background.
• I will connect with him through LinkedIn
• I will contact Christopher and schedule a possible
interview.
PROFILE
PICTURE
SVP of marketing
San Diego Padres
Marketing
manager
Seattle
Seahawks
Marketers in the sports world
GOALS
Short Term: 0-1 years after graduation
• Land an internship with a local sports team
‣ I will volunteer to help with events to help get
my name in the ears of professionals. Taylor
will volunteer to a minimum of five events .
Mid Term: 2-4 years after graduation
• I would like to gain experience in the field and get my
masters degree.
‣ I will finish my internship and be attending
school to get my master degree in Sports
Business track. Taylor will apply to three
school for his masters in hope to continue his
education.
Long Term: 5+ years after graduation
• My goal is to be a marketing manager for the San
Francisco 49ERS.
‣ After my internship is done and I have gained
reasonable knowledge in the sports marketing
field, I will move to San Francisco to work for
Photoshop
SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Microsoft Office 365
SOFT
HARD
Novice / Adept / Expert
Web Design Novice / Adept / Expert
Storytelling Novice / Adept / Expert
Public Speaking Novice / Adept / Expert
Photoshop
SOFT
HARD
Novice / Adept / Expert
Novice / Adept / Expert
Novice / Adept / Expert
Money management Novice / Adept / Expert
Ad

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Cobbett taylor degree_abbreviation_pb1_2021-october

  • 1. PERSONAL BRAND EXPLORATION Taylor Cobbett Project & Portfolio I: Week 1 October 1, 2021
  • 2. Taylor Cobbett is a current student at Full Sail University. Ever since he was a young boy, he has had a passion for sports. Taylor is currently pursuing a bachelors degree in Sports Marketing and Media. In this program Taylor has thrived in marketing and in media creations.Taylor’s goal is to one day be a marketing manager for his favorite sports team the San Francisco 49ERS. IDENTITY Picture of You Goes Here
  • 3. PROFESSION Potential Job Titles: • Brand Manager • Digital Marketing Manager • Advertising Manager BRAND ARCHETYPE –Taylor works differently from his competition. Taylor’s known archetype is a caregiver. Taylor is known for making sure his customers are taken care of and are happy. Jobs for Marketing Managers in the sports industry Picture Relevant to Your Industry Goes Here
  • 4. TARGET AUDIENCE Patrick Barkley Partnerships of Marketing and Sponsorships at The LA Lakers Outreach Plan: • I will ask to set up a meeting with her to talk about the industry. • I will connect with him on LinkedIn. • I will follow up with him a week later with a thank you card. PROFILE PICTURE Vicki Taufer Outreach Plan: • I will reach out to Vicki to ask if she could answer a few questions • I will contact her through Twitter • I will follow up with Vicki after a few days to try and set up an interview. PROFILE PICTURE Christopher Connelly Outreach Plan: • I will review his LinkedIn to learn about his background. • I will connect with him through LinkedIn • I will contact Christopher and schedule a possible interview. PROFILE PICTURE SVP of marketing San Diego Padres Marketing manager Seattle Seahawks Marketers in the sports world
  • 5. GOALS Short Term: 0-1 years after graduation • Land an internship with a local sports team ‣ I will volunteer to help with events to help get my name in the ears of professionals. Taylor will volunteer to a minimum of five events . Mid Term: 2-4 years after graduation • I would like to gain experience in the field and get my masters degree. ‣ I will finish my internship and be attending school to get my master degree in Sports Business track. Taylor will apply to three school for his masters in hope to continue his education. Long Term: 5+ years after graduation • My goal is to be a marketing manager for the San Francisco 49ERS. ‣ After my internship is done and I have gained reasonable knowledge in the sports marketing field, I will move to San Francisco to work for
  • 6. Photoshop SKILLS ANALYSIS Notable Skills & Current Proficiencies: Notable Skills REQUIRED in TRADE & Current Proficiencies: Microsoft Office 365 SOFT HARD Novice / Adept / Expert Web Design Novice / Adept / Expert Storytelling Novice / Adept / Expert Public Speaking Novice / Adept / Expert Photoshop SOFT HARD Novice / Adept / Expert Novice / Adept / Expert Novice / Adept / Expert Money management Novice / Adept / Expert
  • 7. I help Sports Teams do business with fans by connecting the fans to the business of sports. PROMISE
  • 8. CREDENTIALS Work Experience: • HVAC tech, Refrigerator license, Apprentice license. • Guest services at the Orlando Magic, greeting customers, Roamer. Education: • Taylor graduated from the Sports Marketing and Media course at Full Sail University in June of 2023. Volunteer Work: • Taylor helped and volunteered for the college bowl games in 2022. Picture Relevant to Your Industry Goes Here
  • 9. COMPETITION Tyler Mikes Industry Experience: • Volunteered with the Miami Dolphins and Orlando City. Education: • Full Sail University from 2018-2020 Leadership Experience: • Worked with Florida Citrus Sports • Volunteered for Purple Pride 5K as a course directional Skills and Proficiencies: • Photoshop • Adobe Creative Cloud • Microsoft Office 365 Taylor Cobbett Overall Online Presence: • Tyler currently has 199 connections. His banner image is customized to a picture of himself. His profile is detailed with his back story, his skills, and his experiences. • Grade: Average , 80 out of 100 HEADSHOT HEADSHOT Industry Experience: • Guest Services with the Orlando Magic. Education: • Full Sail University from 2021-2023 Leadership Experience: • Volunteering with the Orlando Magic • Volunteer at the Citrus Bowl Skills and Proficiencies: • Marketing storytelling • Microsoft Office 365 • Web Design Overall Online Presence: • I have two connections on LinkedIn. My banner image is not customized. My profile is detailed with information and back story. • Grade: Poor, 50 out of 100
  • 10. COMPETITION Alex Chang Noteworthy Experience: • Vice President at IMG • Founding board member at Pro Sports Assembly Taylor Cobbett HEADSHOT HEADSHOT Industry Experience: • Chief Marketing officer for the San Francisco 49ERS • Head of partnership marketing at Samsung Education: • Emroy University from 1993-1998 Skills and Proficiencies: • Marketing • Marketing Communications • Marketing strategy Overall Online Presence: • Alex has over 500 different connections. His banner image is customized, Alex’s profile has lots of information about him, his experiences, and his knowledge. His URL is customized • Grade: Superior, 100 out of 100 Industry Experience: • Guest Services with the Orlando Magic Education: • Full Sail University from 2021-2023 Leadership Experience: • Volunteering with the Orlando Magic • Volunteer at the Citrus Bowl Skills and Proficiencies: • Marketing storytelling • Microsoft Office 365 • Web Design Overall Online Presence: • I have two connections on LinkedIn. My banner image is not customized. My profile is detailed with information and back story. • Grade: Poor, 50 out of 100
  • 11. BRAND POSITION For sports teams who are trying to reach their fanbase, I provide all the necessities that sports fans need because being a young sports fan, I understand what the younger generation is looking for when it comes to the business of sports. “NICKNAME?”
  • 12. NETWORKING & MARKETING Industry Events & Organizations • Citrus Bowl ‣ 01/01/2022, Camping World Stadium. • Cheez-it bowl ‣ 12/29/2021, Camping World Stadium • Orange Bowl ‣ 01/02/2022, Hard Rock Stadium Digital Marketing • Primary Content: I will create content that will market the world of sports to all the fans. I will make sure that our consumers are taken care of, and they get exactly what they are looking for. • Primary Tools: I will use Instagram to help promote our products. I will post on game days when fans are exited for the game. • Website: I will use my digital portfolio to produce media creations, Merch ideas, and artwork to show the world. Picture of You Goes Here
  • 13. PROFESSIONAL DEVELOPMENT Mentor • My mentor will be charli McCord. Charli is my boss for the Magic this year. CharI has been in the Orlando Magic organization for almost 5 years. I will start my internship in October of 2021. Formal Education • Taylor will attend Full Sail University from June of 2023 through June of 2024. He graduated with a Masters degree in Sports Management . Technical Skills • Orlando Magic, October of 2021 • Marketing strategy • Orlando Magic, October of 2021 • Adobe Creative Cloud -Citrus Bowl December of 2021 Media creations Soft Skills • Photoshop • Citrus Bowl, in December of 2021 • Guest services • Orlando Magic, October of 2021 • Business communications • Orlando Magic , October of 2021
  • 14. Taylor Cobbett You know how it is hard to keep fans engaged in a team when they are preforming poorly? Well, what I do is I find ways for fans to support the teams no matter how good or bad they are playing. In fact, many fans love the designs I produce for hats, T-Shirts, jerseys etc. They can look good and fresh while repping their favorite team. Goes Here
  • 15. REFERENCES Alex Chang - Chief marketing officer - linkedin. (n.d.). Retrieved October 6, 2021, from https://www.linkedin.com/in/alexanderlchang. Career opportunities: Analyst, Business Strategy & Analytics (5101). (n.d.).Retrieved October 6, 2021, from https://career4.successfactors.com/sfcareer/jobreqcareerpvt?jobId=5101&comp any=SF49SP&st=8D15B392AF995151414F1736E9A607DC6FE69BAA. Christopher Connolly - SVP of marketing - linkedin. (n.d.). Retrieved October 6, 2021, from https://www.linkedin.com/in/chrisconnolly1. Erin "Charli" McCord - linkedin.com. (n.d.). Retrieved October 6, 2021, from https://www.linkedin.com/in/erin-charli-mccord-33141b83. Job search - millions of jobs hiring near you. ZipRecruiter. (n.d.). Retrieved October 6, 2021, from https://www.ziprecruiter.com/. Manager, special events sales - santa clara - san francisco 49ers. Ladders. (n.d.). Retrieved October 6, 2021, from https://www.theladders.com/job/manager-special-events-sales- sanfranciscofortynineers-santa-clara- ca_47759600?utm_campaign=google_jobs_apply&utm_source=google_jobs_ap ply&utm_medium=organic. Mike Tyler - Enterprise Account executive - ntirety | linkedin. (n.d.). Retrieved October 6, 2021, from https://www.linkedin.com/in/mike-tyler. Patrick Barkley - Linkedin. (n.d.). Retrieved October 6, 2021, from https://www.linkedin.com/in/patrick-barkley-820b7755. San Diego Union-Tribune. (n.d.). The san diego union-tribune - san diego, California & National News. Tribune. Retrieved October 6, 2021, from https://www.sandiegouniontribune.com/. Vicki Taufer - Marketing manager - seattle seahawks | linkedin. (n.d.). Retrieved October 6, 2021, from https://www.linkedin.com/in/vicki-taufer-3a2035105.

Editor's Notes

  1. Forbes Most Valuable Brands List (2017): https://www.forbes.com/powerful-brands/list/ Apple 2. Google 3. Microsoft 4. Facebook 5. Coca-Cola 6. Amazon 7. Disney 8. Toyota 9. McDonald’s 10. Samsung Methodology: Forbes valued more than 200 global brands by looking at three years of earnings and allocating a percentage of those earnings based on the role brands play in each industry (e.g., high for luxury goods and beverages, low for airlines and oil companies). We applied the average price-to-earnings multiple over the past three years to these earnings to arrive at the final brand value.