In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"

1. KEYNOTE
LOS ANGELES, CA ~ APRIL 11 - 12, 2024
DIGIMARCONWEST.COM | #DigiMarConWest
No Cookies, No Problem!
Steve Krull
CO-FOUNDER/CEO
BE FOUND ONLINE

2. THIS
IS A
STORY
ABOUT…

3. IT’S TITLED
from the experts at
Steve - CEO & Search
Nerd
YOUR HOST

4. Real Quick, Who Is BFO?
© 2024 Be Found Online, LLC. 4
Ad Age #1 Best
Place to Work
US Search Award
Finalist
BBB Torch Award
Finalist
6 Years on Inc. 5000
List
Google & Microsoft
Advertising Partner
● Short for Be Found Online (you can call us
Beefers, our moms do)
● Boutique digital marketing agency with our
roots planted in Chicago
● Experts in SEO, Paid Media, Analytics, and the
Strategy to make it work together
● 8 years average experience on our team of
experts
● Our specialization brings lift to any industry,
but we love eCom, Retail & Travel/Hospitality.

5. 5
Today’s Discussion
© 2024 Be Found Online, LLC.
● Learning Objectives / Key Takeaways
○ A Question
● Timeline / How We Got Here
● Risks to Your Business
● Solutions
● Recap
● Autographs & Photo Ops

6. 6
● New solutions and ideas to solve for the issues
that third-party cookie deprecation brings
● A holistic understanding of all the places third-
party cookies have an impact and, as a result,
what business areas to evaluate
● Changes to make today that will shape the future
of your marketing data
Keep Your Eyes on These Key Takeaways

7. A QUESTION, IF I
MAY?
7
© 2024 Be Found Online, LLC.

8. 8
HOW WE GOT HERE
Legislation & Privacy

9. 9
Privacy Laws & Legislation
International
● GDPR
● UK Data Protection Act
● Brazil LGPD
● South Korea PIPA
● China PIPL
● Japan APPI
© 2024 Be Found Online, LLC.
United States
● CCPA (California)
● CPRA (California)
● VCDPA (Virginia)
● CTDPA (Connecticut)
● CPA (Colorado)
● Delaware Personal Data Privacy Act
● Florida Digital Bill Of Rights
● Indiana Consumer Data Protection Act
● Iowa - SF262, An Act Relating To Consumer Data Protection
● Montana - Consumer Data Privacy Act
● Oregon - Senate Bill 619
● Tennessee - Information Protection Act
● Texas - Data Privacy and Security Act
● Utah - Simplify Utah Privacy Law (UCPA)

10. 10
© 2024 Be Found Online, LLC.

11. 11
BUSINESS RISKS
What’s at Stake?

12. What’s at Stake?
© 2024 Be Found Online, LLC. 12
REVENUE
DATA EFFICIENCY OF
SPEND
YOUR JOB
LEGAL ISSUES

13. 13
SOLUTIONS
Changes Today
Better Tomorrows
1. Transparent Privacy Policy
● To succeed on the new privacy-first web, it is pivotal to
conduct business with integrity.
● If you’re going to send user data to third parties, be
honest with your users and disclose how you are using
their data in your privacy policy.
● You’ll earn your users trust now and protect yourself
from legislation..
2. Implement A Consent Banner
With Opt-Out Options
● Respect your users’ preference to privacy with a cookie
consent banner (THAT WORKS)
● Make sure it has options for users who choose to opt-out
of tracking.

14. 14
SOLUTIONS
3. Google Consent Mode
● Google’s Advanced Consent Mode 2.0 is a new way to retain
certain data for GA4 and Google Ads without cookies
● Instead, machine learning and AI piece together missing data
● Promises retention of vital information about your site traffic
and conversions
4. Server-Side Tracking
● Perhaps the best solution in all of this
● Migrate data collection for all platforms to first-party via
server-side tracking
● Puts your business in full control of what data is sent to third-
party endpoints
● HTTPS protocol ensures sensitive information about users is
secure
To Mitigate Risk
BOTTOM LINE: Coupled with great cookie management and
privacy policy implementation, server-side tracking is a
business’ best tool to ethically operate on the modern web.

15. 15
RECAP: KEY TAKEAWAYS
Shall We Review?

16. 16
● New solutions and ideas to solve for the issues
that third-party cookie deprecation brings
● A holistic understanding of all the places third-
party cookies have an impact and, as a result,
what business areas to evaluate
● Changes to make today that will shape the future
of your marketing data
Did You Focus on the Key Takeaways?

17. When to reach out
to an expert?
© 2024 Be Found Online, LLC. 17
● Not enough time to get it right
● Haven’t started on “Consent
Banners”
● Drops in ROI, ROAS or Conversion
● Lack confidence in
configuration/data/compliance
● Looker isn’t ”looking” good

18. 18
AUTOGRAPHS & PHOTO OPPS
Or we can answer some questions

19. THANKS AGAIN!
19
© 2024 Be Found Online, LLC.
PSST, if you’re not following
me to get a cookie, follow
me on LinkedIn
Find me if you’d like to
keep talking…
or maybe steal a cookie :)