Khaleem Cattens Full Sail Brand Presentation

1. PERSONAL BRAND EXPLORATION
Khaleem Catten
Project & Portfolio I: Week 1
MONTH DAY, YEAR

2. After starting out life on the wrong path,
Khaleem Catten found himself lost in many
situations. Growing up in Tampa, Florida Not
only was he frequently in trouble with the law He
had no real sense of direction in life. After
serving in the U.S. Military for 7 years Khaleem
started to change his life pursuing a career in
computer networking. After nearly graduating
Khaleem decided to unapologetically pursue a
career in his passion by enrolling in Full Sail
universities digital Marketing program where he
focuses on creating with excellence in content
content strategy and value creation.
IDENTITY

3. PROFESSION
Potential Job Titles:
•Brand Manager
•Marketing Director
•Marketing Coordinator
EXPLORER ARCHETYPE –
creating deeply immersive content
strategies that explores consumers
minds by creating visuals that
enforce a sense of freedom.
Focusing on pushing people
outside of their comfort zones and
establishing a world of discovery.
Digital Marketing for a Professional Video Company
Picture Relevant
to Your Industry
Goes Here

4. • DEMOGRAPHICS: 60%
Female, 28-40 years old with
majority white, with some
College located mostly in
Western California
• PSYCHOGRAPHICS:
Intellectual. Spends time
reading and enjoying novels.
Enjoys nights out with friends
and deep conversations. Fears
life monotony.
• IDEAL AUDIENCE MEMBERS:
Mike Jones Creative executive
Producer (Netflix) Adangeley
Nunez Recruiter (VaynerMedia)
Amelia Leddie Talent Acquisition
(Netflix)
Recruiters and Hiring Mangers at Netflix and VaynerMedia
TARGET AUDIENCE

5. GOALS
Short Term: (Immediately After Graduation, 2023)
•Use a website marketing example to secure a marketing position
in Netflix or Vayner Media.
‣Grow a full scale website from 0 to 50k email subscribers by
December 2022. Sending proof of concept for 50 marketing
Managers in Netflix and VaynerMedia
Mid Term: (2026)
•Lead a successful digital marketing campaign for Netflix user
growth.
‣Expand the Netflix user membership by 5% using trendy
marketing strategies by December 1, 2026
Long Term: (2031)
•Create a sub release of Netflix geared towards independent film
makers.
‣Establish a 500,000 in additional yearly revenue from a sub
released brand that empowers and monetizes well for Netflix and
independent film makers by December 1, 2031

6. SKILLS ANALYSIS
Notable Skills & Current
Proficiencies:
Notable Skills REQUIRED in TRADE & Current
Proficiencies:
Adobe Premiere 90%
Social Media Marketing 60%
Creative Thinking 75%
Storytelling 60%
SOFT
HARD
Content Scheduling 50%
Funnel Management 10%
Problem Solving 80%
Leadership 85%
SOFT
HARD

7. I help professional video production
companies increase sales and brand
awareness by creating digital content
strategies that inspire freedom and creativity.
PROMISE

8. CREDENTIALS
Work Experience:
•7 years in the U.S. Army
•3 years in content creation in Youtube as a
fulltime creator
Education:
•Computer Networking, Victoria University
• Digital Marketing, B.S., Full Sail University (2023)
Awards:
•Army Accommodation Medal, U.S. Army
•30,000 + Subscribers
Picture Relevant
to Your Industry
Goes Here

9. COMPETITION
Keaartris Love
Industry Experience:
•military leader with 7 years of
experience managing teams,
implementing and improving systems
Education:
•Education experience goes here
Leadership Experience:
• Directed day to day operations of a 10 employee
department
• Boosted company performance with mentoring and
training
Skills and Proficiencies:
• Leadership- 1 endorsements
• Training- 1 endorsements
• Operational Planning- 1 endorsements
Khaleem Catten
Overall Online Presence:
• Has 121 connections. No banner image, Somewhat
professional headshot, Profile is detailed. No published
articles, Not active on other social media profiles. URL is
customized
• Grade: Poor, Average, or Superior?, Average 65 out of
100
HEADSHOT HEADSHOT
Industry Experience:
•Industry experience goes here
Education:
•Education experience goes here
Leadership Experience:
• Leadership experience goes here
• Leadership experience goes here
Skills and Proficiencies:
• Skill 1 Goes Here - X endorsements
• Skill 2 Goes Here - X endorsements
• Skill 3 Goes Here - X endorsements
Overall Online Presence:
• How many connections?, banner image customized?,
professionalism of headshot?, how detailed is the
profile?, published articles?, active on other social
media?, is their LinkedIn URL customized?
• Grade: Poor, Average, or Superior?, XX out of 100

10. COMPETITION
FIRST LAST NAME
Noteworthy Experience:
• Noteworthy experience goes here
• Noteworthy experience goes here
YOUR NAME
HEADSHOT HEADSHOT
Industry Experience:
•Industry experience goes here
Education:
•Education experience goes here
Skills and Proficiencies:
• Leadership- 1 endorsements
• Training- 1 endorsements
• Operational Planning- 1 endorsements
Overall Online Presence:
• How many connections?, banner image customized?,
professionalism of headshot?, how detailed is the
profile?, published articles?, active on other social
media?, is their LinkedIn URL customized?
• Grade: Poor, Average, or Superior?, XX out of 100
Industry Experience:
•Industry experience goes here
Education:
•Education experience goes here
Leadership Experience:
• Leadership experience goes here
• Leadership experience goes here
Skills and Proficiencies:
• Skill 1 Goes Here - X endorsements
• Skill 2 Goes Here - X endorsements
• Skill 3 Goes Here - X endorsements
Overall Online Presence:
• How many connections?, banner image customized?,
professionalism of headshot?, how detailed is the
profile?, published articles?, active on other social
media?, is their LinkedIn URL customized?
• Grade: Poor, Average, or Superior?, XX out of 100

11. BRAND POSITION
Infusing creativity and freedom into the
professional video space by challenging societal
norms and provoking stimulated conversations.
Khaleem “Soldier of Life” Catten

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Social Media Marketing World
‣ March 14-16, 2022 | San Diego, CA
• Smash
‣ Oct 18 – 20, 2021 | Las Vegas, NV
• Social Media Week Lima
‣ June 16 – 17, 2021 | Lima, OH
Digital Marketing
• Primary Content: Website called “TheSoLCreative.com” this
will be a weekly blog that discusses the new and trending
topics of the digital marketing and creative spaces on social
media.
• Primary Tools: FB and Instagram. I will mostly be using Blogs
short Video and infographic formats to promote my brand on
social media networks such as Youtube, Facebook, Instagram,
and LinkedIn. Here I will network with other creatives
• Website: I will use my digital website to promote my brand by
featuring and sharing new articles. My Full sail portfolio to
establish my beginnings and Youtube to promote video content
Picture of You
Goes Here

13. PROFESSIONAL DEVELOPMENT
Mentor
•Seeking an established Digital Marketing Senior
Executive that has also started their own business. Their
lifestyle would include a forever learning lifestyle May
2025
Formal Education
•Digital Marketing BA. 2023
•Computer Networking 2017
Technical Skills
• Complete Googles DIGITAL GARAGE in digital
marketing - GOOGLE, December 2021
• Inbound Marketing Course - HUBSPOT, May 2022
• Free Diploma in E Business- Alison, December 2022
Soft Skills
• 7 Scientifically Proven Steps to Increase your Influence-
UDEMY, July 2021
• A Mini Course on Time Management- UDEMY, August
2021
• How to Use SMART Goals: Achieve More in Less Time -
UDEMY, September 2021

14. Khaleem Catten
You know how Social Media has created an influx of
high production videos on the internet? Well, what I do is create effective
social media strategies that create an independence to the already
mundane. By creating engaging and creative stories that symbolize freedom
and go against the societal norm. In fact, after serving 7 years in the U.S.
Army I have created more than 200 videos for brand strategy's that have
garnered more than 3 million views and 50,000 shares on social media.
Picture of You
Goes Here

15. REFERENCES
About the Author: Stephen Houraghan Stephen is a passionate Brand Creator and Founder of Iconic Fox Brand Agency.
With a background in both financial markets and desi, Stephen is a passionate Brand Creator and Founder of Iconic Fox
Brand Agency. With a background in both financial markets and design, 30, K. B. M., 4, S. H. J., 2, R. E. J., 5, R. C. J., …
31, A. O. (2021, February 11). How to use Brand Archetypes To Hack The Mind Of Your Customer [EXAMPLES]. Iconic
Fox. https://iconicfox.com.au/brand-archetypes/.
Bernazzani, S. (2020, July 28). 38 Free Online Marketing Classes to Take This Year. HubSpot Blog.
https://blog.hubspot.com/marketing/free-online-marketing-classes.
Esposito, R. (2020, February 7). Netflix Creative Executive Recruiter: Exclusive Interview. Medium.
https://medium.com/serproducer/netflix-creative-executive-recruiter-exclusive-interview-dbc6f147a15.
Google. (n.d.). Learn online marketing with free courses. Google Digital Garage.
https://learndigital.withgoogle.com/digitalgarage.
Macarthurval. (n.d.). All Udemy FREE courses: Personal Development. All Udemy FREE courses | Personal Development -
UdemyFreeCourses.org. https://udemyfreecourses.org/category/all-personal-development.
Netflix Jobs. (n.d.). https://jobs.netflix.com/teams/creative-production.
Online Courses. Online Course Report. (n.d.). https://www.onlinecoursereport.com/free/digital-marketing/.
Send a video. Not a thousand words. Loom. (n.d.). https://www.loom.com/share/93ba5b529c64422aae35dbff30c0d0af.
Send a video. Not a thousand words. Loom. (n.d.). https://www.loom.com/share/dc3075d70be94f67848f587788d7e854.
We're the actual creative and media agency that you're looking for. VaynerMedia.com. (n.d.). https://vaynermedia.com/.