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08NTC: Social Media ROI: Case Study Slam: Traffic

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Beth Kanter
Beth Kanter

by Danielle Brigida NWF http://socialmediametrics.wikispaces.com/ntc2008

BusinessTechnology
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Using Social Media to Increase Website Traffi c By: Danielle Brigida National Wildlife Federation
National Wildlife Federation ,[object Object]
Our Traditional Audience
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Benefits of Traffic ,[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
Endangered Cats on Digg
Endangered Cat Stats 1,584 43,703 4,834 TOTAL 48,537
Wildlife Promise ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
A Success 29,183 page views in one day (Typical day on Wildlife Promise? ~150 views)
When a Digg Goes “Popular” RSS Blogs Your Site
 
StumbleUpon ,[object Object],[object Object],[object Object],[object Object]
 
StumbleUpon Stats Spend Longer on Site Laurenatclemson on Flickr Lower Bounce Rate Photo from Morguefile.com
Profile Development
Challenges and Investments Photo from Morguefile.com
FreeDigitalPhotos.net When You Can’t Afford to Buy a Page View
In Summary ,[object Object],[object Object],[object Object],What’s next? Tracking comments, inbound links, follow up response and future donations
Takeaways ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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