1. LEVERAGING SOCIAL MEDIA: BECOMING A NETWORKED ARTS NONPROFIT Orientation to Peer Learning Program Track 2: Intermediate Beth Kanter and Julie Pippert, Zoetica
2. AgendaProgram OverviewSocial Media Plan Template - DeliverableCoaching Sessions: What and SchedulingWebinars: Schedule and TopicsThe Social Media Audit Explained: Devon Smith
3. By October, 2011 participants will be able to: http://bit.ly/z-wiki
5. Expectations: Attendance 5 Webinars 3 Face-to-Face Sessions 5 one-hour coaching sessions by phone Approximately 6 hours per month of homework from now till October
6. Flickr photo by mark120 Written Social Media Strategy Plan $10,000 Implementation grant
11. Social Media Audit http://zoetica-training.wikispaces.com/social+media+audit
12. Monthly Webinars: Linked to Coaching Sessions and Social Media Strategy Template Webinar #1: Social Media PlanningInstructor: KamiHuyseDate: May 13, 2011, 1 PM PSTWebinar #2: Benchmarking Your Social Media and Baseline ScansInstructor: Devon SmithDate: June 10, 2011, 1 PM PSTWebinar #3: Social Media Strategy Part 1Instructor: Geoff LivingstonDate: July 8, 2011, 1 PM PSTWebinar #4: Social Media Strategy Part 2Instructor: Geoff LivingstonDate: August 12, 2011, 1 PM PSTWebinar #5: Preparing for Final Workshop and Grant Submission/Finishing the PlanInstructor: Beth KanterDate: September 14, 2011, 1 PM PST http://zoetica-training.wikispaces.com/Webinars+Track+2
13. Coaching Sessions Session 1: Social Media AuditDevon Smith will review the social media audit with each organization. She will provide recommendations on how to improve current practice. Organizations will complete objectives and audience sections of the template and share w/Zoetica team before next coaching session. April/May Session 2: Social Media PlanningZoetica team will review the objectives and audience and help organizations complete the sections on listening, content scan, and internal adoption. Participants will be given an assignment to create a social media policy for their organization.
14. Session 3: Listening and BenchmarkingThis coaching session will be with Devon Smith and focused on helping organization understand benchmarking or DYI listening techniques. Organizations complete the social strategy and tool selection and techniques section. Session 4: Social StrategyZoetica will review the scan and discuss strategy approaches with organizations. Zoetica will provide advice on measurement techniques and evaluation. Organizations fill out the measurement, staff and training, and evaluation section.Session 5: Finalize PlanZoetica will review the plan draft and provide advice on timeline and budget. Zoetica will review social media strategy plan before the last workshop. For the final workshop, participants will their social media strategy plan and share an ignite style presentation on their strategy at the final workshop. The coaching sessions will be geared towards helping participants answer these questions.
15. How To Schedule: Devon has a sign up sheet for her session Julie will be contacting you …. 4-6 weeks before
17. Coaching If you book an appointment and don’t show up, you’ve lost the coaching spot Unless … you cancel within 24 hours and re-book If you call in more than 20 minutes late ….
18. Learning Culmination Workshop Your Deliverable … Your Written Social Media Strategy Plan Ignite Style Presentation to Group Peer Share (pre-workshop: googledocuments) Week of October 10th
19. Where to get “just in time” community help …. http://zoetica-training.wikispaces.com/help http://zoetica-training.wikispaces.com/Resources+and+Tips http://www.facebook.com/Beth.Kanter.Blog
20. Social Media Audit http://zoetica-training.wikispaces.com/social+media+audit
Editor's Notes
AgendaProgram OverviewReview SyllabusSocial Media Plan Template - DeliverableCoaching Sessions: What and SchedulingWebinars: Schedule and TopicsReview Assessments
By the end of the course, you should be able to:1. Describe your organization’s objectives for social media.2. Identify the audience segments you hope to reach. 3. Describe how the social media plan will be reviewed and received internally, and how it will be implemented for your organization.4. Identify types of content to create and where to integrate that content online.5. Build a social strategy.6. Measure, monitor and evaluate the results of your social strategy.
These are different levels of nonprofit social media practice –They go from beginner to advanceAs you move up and through different levels, you need to invest more time, but you get more returns
You’ll learn through a variety of mediums:1. In person Master Class and Orientation2. Monthly webinar3. One-on-one coaching with experts4. In person workshop to share learning with peers.
Both series will entail 1-2 meetings (some virtual, some in person) per month for 6 months plus 2-6 hours of work per week on social media-related projects.
· Describe your organization’s objectives for using a social media channel in a pilot project that uses Twitter, Facebook, or monitoring techniques. · Identify the audience segments you hope to reach. · Describe how the social media experiment will be reviewed and received internally, and identify any adoption challenges. · Identify types of content to create and where to integrate that content online. · Create and implement an engagement strategy and best practices. · Measure, monitor and evaluate the results of your pilot and use those insights to inform your social strategy You’ll learn through a variety of mediums:
These are different levels of nonprofit social media practice –They go from beginner to advanceAs you move up and through different levels, you need to invest more time, but you get more returns
You’ll learn through a variety of mediums:1. In person Master Class and Orientation2. Monthly webinar3. One-on-one coaching with experts4. In person workshop to share learning with peers.
Both series will entail 1-2 meetings (some virtual, some in person) per month for 6 months plus 2-6 hours of work per week on social media-related projects.
Learning Cohort Groups Participants must participate in one sub-group, but are welcomed to do more than one, although it is not required. Twitter: This group will create and implement an experiment using Twitter.http://zoetica-training.wikispaces.com/twitterDYI Listening: This group will create and implement an experiment in DYI listening techniqueshttp://zoetica-training.wikispaces.com/listenFacebook: This group will create and implement an experiment using Facebook.http://zoetica-training.wikispaces.com/facebook
