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Leading@ic

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Leading@ic

  1. 1. Social Media on Campus Leading@IC
  2. 2. BASIC   FANCY     ewt SUPER FANCY
  3. 3. BASIC   FANCY     ewt SUPER FANCY
  4. 4. BASIC   FANCY     ewt SUPER FANCY
  5. 5. 1. The Basics
  6. 6. 1. The 2. Community Basics Management
  7. 7. 1. The 2. Community Basics Management 3. Campaigns & Programs
  8. 8. 1. The 2. Community Basics Management 3. Campaigns & Programs 4. Events
  9. 9. 1. The 2. Community Basics Management 3. Campaigns & Programs 4. Events 5. Questions???
  10. 10. Chelsea Hartman @chelshartman •  Junior Communication Management & Design Major •  Emerging Media Focus, Art History Minor •  Ex - Horizon Media Social Media Strategy Intern •  Student Social Media Content Strategist @ IC •  Social Media Director for IC Food for Thought
  11. 11. You? •  Name •  Major/Year •  Social media experience/organization on campus?
  12. 12. 1. The 2. Community Basics Management 3. Campaigns & Programs 4. Events 5. Questions???
  13. 13. Platforms * Pages & Groups & Other Blogging Platforms Basic
  14. 14. * Consistency People tend to notice things that are different first. This can be good if you’re trying to draw attention to them, but otherwise they can distract. Try to use: •  the same username on all platforms •  consistent terminology and hashtags •  the same imagery
  15. 15. * Photos are the BEST Photos drive engagement more than any other form of medium on social media. And they’re easy! Try to use: •  interesting angles •  pops of color •  people
  16. 16. 1. The 2. Community Basics Management 3. Campaigns & Programs 4. Events 5. Questions???
  17. 17. * Community Management Creating content and engaging with your audience. Includes: •  Updates about your meetings •  Responding to questions •  Posting relevant articles and information
  18. 18. Social Media Management Computer technology that allows you to track and manage social media usage. Examples: •  Hootsuite •  TweetDeck
  19. 19. TweetDeck
  20. 20. Analytics Track clicks, likes, views, and engagement on your posts to learn and optimize. Sources: •  Hootsuite •  Facebook •  Google Analytics
  21. 21. 1. The 2. Community Basics Management 3. Campaigns & Programs 4. Events 5. Questions???
  22. 22. * General Awareness Raising awareness about your programing is easy to do on social media. Be sure to: •  make a Facebook event and invite everyone •  post any marketing materials you may have
  23. 23. User Generated Content Asking your audience & members to submit something themselves is a great way to get them involved. Be sure to: •  keep track of the content as it comes in •  nudge others with content from your members •  repost to show your audience that you care
  24. 24. Contests Take your user generated content to the next level and offer a prize or make it competitive. Be sure to: •  explain the rules clearly •  have a prize that people want •  have a plan for what happens after the entrance period is up
  25. 25. 1. The 2. Community Basics Management 3. Campaigns & Programs 4. Events 5. Questions???
  26. 26. * Promoting an Event When your organization is hosting an event, there are many options for integrating social media. Be sure to: •  make a Facebook event and invite everyone •  be clear about times, dates, and other important information •  post the day of as a last minute reminder
  27. 27. Live Tweeting Live tweeting an event or asking attendees to use a hashtag can continue the conversation into a virtual space. Be sure to: •  make sure the hashtag is short & promoted •  look for options to display a Twitter feed •  consider storing the feed after to share in the future
  28. 28. 1. The 2. Community Basics Management 3. Campaigns & Programs 4. Events 5. Questions???
  29. 29. chartma2@ithaca.edu @chelshartman Thank You!

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