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Measuring Success Of Interactive Media


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Examples of institutions of higher education using social media in communication. Presented at the CASE V conference in Chicago, December 2007.

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Measuring Success Of Interactive Media

  1. 1. Measuring Success of Interactive Media Paul Baker Wisconsin Center for Education Research CASE V Annual Conference, Chicago
  2. 2. <ul><li>Introductions, Q&A </li></ul><ul><li>Examples: institutions using social media how to measure effectiveness </li></ul><ul><li>Group work </li></ul><ul><li>Discussion and wrap up </li></ul>
  3. 3. <ul><li>How institutions use social media </li></ul>
  4. 5. Blogs
  5. 8. Podcasts
  6. 10. Facebook
  7. 12. Linked In - alums
  8. 14. Linked In - sources
  9. 15. Photo sharing
  10. 16. Social bookmarking
  11. 17. Slideshare
  12. 18. YouTube
  13. 19. Technorati
  14. 20. Google Alerts
  15. 21. Second Life
  16. 22. <ul><li>Measuring effectiveness </li></ul>
  17. 23. Blog stats
  18. 24. Blog stats
  19. 25. Feedburner
  20. 26. Bloglines
  21. 27. Podcasts
  22. 28. Facebook
  23. 29. Linked In
  24. 30. Photo sharing
  25. 31. Social bookmarking
  26. 33. Slideshare
  27. 34. YouTube
  28. 35. Technorati
  29. 36. Google alerts
  30. 39. Setting goals <ul><li>Given our staff and our time, what should we try? </li></ul><ul><li>What baseline data do we have? </li></ul>
  31. 40. <ul><li>Weigh the strengths of each social media tool in terms of </li></ul><ul><li>reach </li></ul><ul><li>speed </li></ul><ul><li>ease of use </li></ul><ul><li>measurability </li></ul>
  32. 41. <ul><li>Evaluating outcomes </li></ul><ul><li>behavioral outcomes (did they do what we want them to do?) </li></ul><ul><li>attitudinal outcomes (do they feel about us what we want them to feel?) </li></ul>
  33. 42. <ul><li>informational outcomes (do they know about us what we want them to know?) </li></ul><ul><li>financial outcomes (did the project achieve dollar goals?) </li></ul>
  34. 43. Brainstorming <ul><li>How could you/do you use social media on behalf of your institution? </li></ul><ul><li>How would you/do you incorporate social media into your communication strategy? </li></ul>
  35. 44. <ul><li>How will you/do you evaluate the effectiveness of social media at your institution? </li></ul><ul><li>What would you report back to this group, were you to attend this conference one year from now? </li></ul>
  36. 45. Discussion and wrap up
  37. 46. Thank you <ul><li>Paul Baker [email_address] </li></ul>Wisconsin Center for Education Research