Measure Networked Nonprofit

7,038 views

Published on

Published in: Technology, Business
1 Comment
2 Likes
Statistics
Notes
  • Where could I find the audio for this presentation?
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
No Downloads
Views
Total views
7,038
On SlideShare
0
From Embeds
0
Number of Embeds
4,417
Actions
Shares
0
Downloads
6
Comments
1
Likes
2
Embeds 0
No embeds

No notes for slide
  • http://www.flickr.com/photos/malinki/2621920871/sizes/o/Start recording about 2 minutes late to let people join *2
  • Beth will read list of participantsBeth will introduce herself“The last few calls I realized that it was hard for me to moderate, work the software, take notes, read the chat and present. So, I’m lucky to have recruited a fabulous co-moderator, Becky Jain. She is going to help me with the back channel – the chat.Becky is a blogger and active on many social media communities. After studying at Wesleyan and the London School of Economics, she came to India to live with her husband, and to work in the development sector. She recently moved to back to the US and in NYC.Say hello!
  • This is our agenda – we’ll pause along the way for questions.
  • Aliza Sherman http://gigaom.com/collaboration/how-to-know-a-good-fan-on-facebook/Identify superfans.Recognize superfans publicly.Privately request that superfans respond to a questionnaire to get a better sense of who they are.Evaluate the responses to identify potential brand ambassadors.Approach superfans privately with a proposal to become a brand ambassador.Engage the new brand ambassadors to amplify their passions around the brand.
  • http://simplymeasured.com/freebies/facebook-fan-page-analytics
  • http://www.flickr.com/photos/marcofieber/6271955856/sizes/z/in/photostream/
  • http://www.flickr.com/photos/theimagegroup/369893824/Measurement is a continuous improvement process – feedback loopsAny measurement to work, you need to assess results, make changes, and see if those changes had impact, make more changes, and so on. Valid, actionable conclusionsAvoid focusing on only the most exciting, look for failures …You need a regular reporting schedule – not just do a data dump at the end – important for buy-in
  • http://www.flickr.com/photos/f-oxymoron/6322238198/sizes/l/in/photostream/
  • http://www.flickr.com/photos/ruminatrix/2734602916/sizes/o/in/photostream/Funerals in Ghana are an event - up there with weddings in terms of planning, cost, and level of celebration. They can take months, even up to a year, to plan and save for. Obituaries are made into color posters and put up around town. There is music, drumming, dancing and singing as they parade through town. These processions, which occur on Friday afternoons, kick off the 3-day affairs.Momsrising also understands that learning leads to success.Fail: Some experiments bomb.    Momrising staff gives themselves permission to kill each other’s projects  or tactical ideas that were brilliant at the time but simply don’t work.  They do this with humor to remove the failure stigma and call it a “Joyful Funeral”  Before they bury the body, they reflect on why it didn’t work. Any staff person can call a Joyful Funeral on anyone else’s idea.Incremental Success Is Not A Failure: They do a lot of experiments and set realistic expectations for success.   Many times victories happen in baby steps.   They know from experience that many of their campaigns that incorporate social media lead to incremental successes, small wins or small improvements.Soaring Success:     Some experiments, actions, or issues will see dramatic results – beyond the organization’s wildest dreams.   For example, an interactive educational video ended up garnering over 12 million views and hundreds of comments and lead to thousands of new members signing up or taking action. Kristen says, “That type of success does not happen every day, but we need to try for that kind of success every day. We can only do it if we kill things that don’t work.”  They also analyze game changing successes to make sure it can be replicated or wasn’t an accident
  • http://www.flickr.com/photos/den_arion/345003904/sizes/l/in/photostream/
  • http://www.facebook.com/americanrepertorytheaterSet a goal, find other examples, analyze them,
  • http://www.facebook.com/MOCACleveland
  • http://www.facebook.com/ybca.org
  • I didn’t post! Sad, but that’s why drives visitors – when I posted, email goes out, tweets, etc.
  • Data without insights is just trivia. Everyone can look at a chart, but few people will know what it means unless you tell them, and nothing makes a meeting go south faster than someone pointing to a PowerPoint slide and saying “There’s a big spike in June” -- people want a conclusion. As in “there’s was a big spike in online donations in June due to the effort we put into to growing our follower base.” We call these conclusionary headlines and every PowerPoint slide you show should have one. If you produce results in a Dashboard, make sure there are conclusions presented along with the data.
  • Measure Networked Nonprofit

    1. Peer Exchange Group 1: Stealth Measurement: Using Social Media Effectively: One Channel Focus Using Insights To Get Insights December 16, 2011 Beth Kanter,Visiting Scholar, Social Media and Nonprofits The David and Lucile Packard Foundation Organizational Effectiveness Program
    2. This call is beingrecorded *2 Flickr Photo by Malinki
    3. Peer Exchange Group 1: Stealth Measurement: Using Social Media Effectively: One Channel Focus Using Insights To Get Insights December 16, 2011 Beth Kanter,Visiting Scholar, Social Media and Nonprofits The David and Lucile Packard Foundation Organizational Effectiveness Program
    4. On The“wikito Today your reflections Don’t forget jot down in your Call journal”Beth Kanter Becky Jain
    5. Agenda Intros/Reminders Principle #6: Measurement for Learning and Improvement Peer Discussion Next Session ReflectionTwitter Hashtag: #measurenp
    6. Type into the chat:What content tactics didyou try?What worked? What didn’t?
    7. It’s a like, it’s a comment, it’s awall post, it’s a status update, noit is Superfan!
    8. How Do We Work With Them?Track:Who Are They?Recognize:Shout Outs, TaggingCultivate:What do they want to do?Proposal/Tools:Ways to participateEngage and Amplify: Make it fun
    9. How doyou findpeoplewho loveyou?
    10. Type into the chat:What campaign or programmight benefit from a groupof champions? What
    11. Principle #4: ContentCoordinate all content channelsEditorial EcosystemFacebook Content Chop Shop Photos Automate Selectively Online/Offline ConnectionsContent As Food Preparation
    12. Content As Food Preparation: The Shopping List and PantryWhat can be chopped into smallpieces?
    13. Monthly MenusMonth Content/Type TopicMonday QuestionTuesday PhotoWednesday VideoThursday LinkFriday QuestionMonday QuestionTuesday PhotoWednesday VideoThursday LinkFriday Question
    14. Restaurant CriticMonth Content/Type Topic Metrics MetricsMonday QuestionTuesday PhotoWednesday VideoThursday LinkFriday QuestionMonday QuestionTuesday PhotoWednesday VideoThursday LinkFriday Question
    15. Type into the chat:What are some efficientways to create or repurposecontent through differentchannels?What are some of thechallenges?
    16. Principle #6: Build Time for LearningInto the Work FlowMake a regular time to hit the pause button andreflect on your social mediaWatch how other organizations are using Facebook,Social MediaUse the FB Insights program to track specificmetrics against specific postsRead and monitor comments on your posts
    17. Making Time for Learning: TurnData in Action
    18. Metric Mondays – Social Media Metrics Measuring Goal: Movement Growth
    19. Momsrising: Joyful Funerals…. 1. Fail 2. Increment al Success 3. Dramatic Success
    20. Watch other organizations ….
    21. The best advice from WendyHarmon, Red Cross Blogger
    22. • A project that won’t take much time and relates to org goals.• Write down your successes.• Write down your challenges.• Ask the people you want to connect with whether they think your outreach and listening is valuable.• Watch other nonprofits and copy and remix for your next project.• Rinse, repeat.
    23. Use the FacebookInsights Tool
    24. Blue = Reach Green = Engagement - People Talking About Purple = Content Size of circle = frequencyWhere are the Mountains and Canyons?What caused them?
    25. Blue = ReachGreen = Engagement - People Talking AboutPurple = ContentSize of circle = frequency
    26. Blue = ReachGreen = Engagement - People Talking AboutPurple = ContentSize of circle = frequency
    27. Had highest virility rate
    28. Learning:Post fun geeky visual stuff that is useful on Fridays
    29. What caused this Devil’s Tower?
    30. Visuals of research studies that share insightsabout social media users
    31. Tagged an influencer, who shared it with hernetworks. Timely topic, was current in thenews.
    32. Animal News, Especially Photos Engage OurFacebook Audience
    33. Next Session:January 6, 201211:00 am PST1:00 pm PSTTopic: Learning CulminationHomework: Analyze your content fromthe past couple of months and be readyto share your insights. Extra credit if youcreate a two-slide PPT.Reflection: What are your next steps?

    ×