Orientation

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Orientation

  1. LEVERAGING SOCIAL MEDIA: <br />BECOMING A NETWORKED ARTS NONPROFIT<br />Orientation to Peer Learning Program<br />Track 2: Intermediate<br />Beth Kanter and Julie Pippert, Zoetica<br />
  2. AgendaProgram OverviewSocial Media Plan Template - DeliverableCoaching Sessions: What and SchedulingWebinars: Schedule and TopicsThe Social Media Audit Explained: Devon Smith<br />
  3. By October, 2011 participants will be able to:<br />http://bit.ly/z-wiki<br />
  4. $<br />Marketingor Audience Development<br />Plan<br />Culture Change<br />Social Media Strategy<br />SMART Objectives<br />Audience<br />Listening<br />Experiments/Pilots<br />Integrated Social Media Strategy<br />EngagementIntegrated Content<br />Best Practices Tactics<br />Build Capacity<br />Basic Measurement<br />Multiple Channels<br />Institutionalized<br />Network Building<br /> Advanced Measurement/KPI<br />Reflection/Improvement<br />
  5. Learning Methods<br />
  6. Implementation Grant: $10,000<br />
  7. Expectations: Attendance<br />5 Webinars<br />3 Face-to-Face Sessions<br />5 one-hour coaching sessions by phone<br />Approximately 6 hours per month of homework from now till October<br />
  8. Written Social Media Strategy Plan<br />
  9. Your Deliverables<br />WrittenPeer Presentation October<br />http://zoetica-training.wikispaces.com/Social+Media+Plan<br />
  10. Don’t Panic!! <br />
  11. The Social Media Strategy Plan Template<br />
  12. The Social Media Strategy Plan Template<br />
  13. The Social Media Strategy Plan Template<br />
  14. Goal Is To Be Running By October ……<br />
  15. Social Media Audit<br />http://zoetica-training.wikispaces.com/social+media+audit<br />
  16. Monthly Webinars: Linked to Coaching Sessions and Social Media Strategy Template<br />Webinar #1: Social Media PlanningInstructor: KamiHuyseDate: May 13, 2011, 1 PM PSTWebinar #2: Benchmarking Your Social Media and Baseline ScansInstructor: Devon SmithDate: June 10, 2011, 1 PM PSTWebinar #3: Social Media Strategy Part 1Instructor: Geoff LivingstonDate: July 8, 2011, 1 PM PSTWebinar #4: Social Media Strategy Part 2Instructor: Geoff LivingstonDate: August 12, 2011, 1 PM PSTWebinar #5: Preparing for Final Workshop and Grant Submission/Finishing the PlanInstructor: Beth KanterDate: September 14, 2011, 1 PM PST<br />http://zoetica-training.wikispaces.com/Webinars+Track+2<br />
  17. Coaching Sessions by Phone<br />
  18. Coaching Sessions<br />Session 1: Social Media AuditDevon Smith will review the social media audit with each organization. She will provide recommendations on how to improve current practice. Organizations will complete objectives and audience sections of the template and share w/Zoetica team before next coaching session. April/May<br />Session 2: Social Media PlanningZoetica team will review the objectives and audience and help organizations complete the sections on listening, content scan, and internal adoption. Participants will be given an assignment to create a social media policy for their organization. <br />
  19. Session 3: Listening and BenchmarkingThis coaching session will be with Devon Smith and focused on helping organization understand benchmarking or DYI listening techniques. Organizations complete the social strategy and tool selection and techniques section. Session 4: Social StrategyZoetica will review the scan and discuss strategy approaches with organizations. Zoetica will provide advice on measurement techniques and evaluation. Organizations fill out the measurement, staff and training, and evaluation section.Session 5: Finalize PlanZoetica will review the plan draft and provide advice on timeline and budget. Zoetica will review social media strategy plan before the last workshop. For the final workshop, participants will their social media strategy plan and share an ignite style presentation on their strategy at the final workshop. The coaching sessions will be geared towards helping participants answer these questions. <br />
  20. How To Schedule: <br />Devon has a sign up sheet for her session<br />Julie will be contacting you …. 4-6 weeks before<br />
  21. https://my.timedriver.com/N8Q9Q<br />
  22. Coaching<br />If you book an appointment and don’t show up, you’ve lost the coaching spot<br />Unless … you cancel within 24 hours and re-book<br />If you call in more than 20 minutes late ….<br />
  23. Learning Culmination Workshop<br />
  24. Your Deliverable …<br />Your Written Social Media Strategy Plan<br />Presentation to Group<br />Peer Share (pre-workshop: google documents<br />Week of October 10th<br />
  25. Where to get “just in time” community help ….<br />http://zoetica-training.wikispaces.com/help<br />http://zoetica-training.wikispaces.com/Resources+and+Tips<br />http://www.facebook.com/Beth.Kanter.Blog<br />
  26. Social Media Audit<br />http://zoetica-training.wikispaces.com/social+media+audit<br />
  27. LEVERAGING SOCIAL MEDIA: <br />BECOMING A NETWORKED ARTS NONPROFIT<br />Orientation to Peer Learning Program<br />Track 1: Beginner<br />Beth Kanter and Julie Pippert, Zoetica<br />
  28. Objective: Select an experiment and be clear on the first stepOverview Expectations<br />Walk through syllabus<br />Review experiment options and answer questions<br />Grant<br />
  29. By October, 2011 participants will be able to:<br />http://bit.ly/z-wiki<br />
  30. $<br />Marketingor Audience Development<br />Plan<br />Culture Change<br />Social Media Strategy<br />SMART Objectives<br />Audience<br />Listening<br />Experiments/Pilots<br />Integrated Social Media Strategy<br />EngagementIntegrated Content<br />Best Practices Tactics<br />Build Capacity<br />Basic Measurement<br />Multiple Channels<br />Institutionalized<br />Network Building<br /> Advanced Measurement/KPI<br />Reflection/Improvement<br />
  31. Learning Methods<br />
  32. Implementation Grant: $2,500<br />
  33. Expectations: Attendance<br />5 Conference Calls<br />3 Face-to-Face Sessions<br />Approximately 2-6 hours per month of homework from now till October<br />
  34. Complete Experiment – More Details To Come<br />
  35. Learning Cohort Groups Participants must participate in one sub-group, but are welcomed to do more than one, although it is not required. Twitter: This group will create and implement an experiment using Twitter.http://zoetica-training.wikispaces.com/twitterDYI Listening: This group will create and implement an experiment in DYI listening techniqueshttp://zoetica-training.wikispaces.com/listenFacebook: This group will create and implement an experiment using Facebook.http://zoetica-training.wikispaces.com/facebook<br />
  36. http://zoetica-training.wikispaces.com/Conference+Calls+Track+1<br />
  37. Don’t Panic!! <br />
  38. http://zoetica-training.wikispaces.com/listen<br />
  39. http://zoetica-training.wikispaces.com/facebook<br />
  40. http://zoetica-training.wikispaces.com/twitter<br />
  41. Learning Culmination Workshop<br />
  42. Your Deliverable …<br />Your Written Social Media Strategy Plan<br />Presentation to Group<br />Peer Share (pre-workshop: google documents<br />Week of October 10th<br />
  43. Where to get “just in time” community help ….<br />http://zoetica-training.wikispaces.com/help<br />http://zoetica-training.wikispaces.com/Resources+and+Tips<br />http://www.facebook.com/Beth.Kanter.Blog<br />
  44. You have until the first week of May to decide which experiment you want to do …..<br />

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