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Social Media Syllabus Fall 2016

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Syllabus for my Fall 2016 social media class. Learn more about my class at mattkushin.com. A blog post on this class is here: http://mattkushin.com/2016/08/24/social-media-class-overview-fall-2016/

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Social Media Syllabus Fall 2016

  1. 1. Matthew  J.  Kushin,  PhD  |  Department  of  Communication   Shepherd  University     Course  Syllabus  .:.  1   COMM  322:  Social  Media   Fall  2016  |  3  Credit  Hours   Lecture:  Location:  L10  G   Time:  T/R  3:15-­‐4:30pm   Text:     · Social  Media  Campaigns:  Strategies  for  Public  Relations   and  Marketing  by  Carolyn  Mae  Kim   · Likeable  Social  Media  by  Dave  Kerpen     · Additional  required  readings  available  online   The  Shepherd  bookstore  online  tool  for  finding  best  price  on  new,  used,   rentals:  1       Recommended  reading:  Jab,  Jab,  Jab,  Right  Hook:  How  to  Tell  Your  Story  in  a  Noisy  Social  World  by  Gary   Vaynerchuck     Course  Documents  &  Assignments  accessible  on  Sakai:  courses.shepherd.edu     Course  Overview:     The  course  examines  the  pervasive  impact  social  media  is  having  on  our  society,  with  specific  interest  in  the   implications  and  applications  of  social  media  for  strategic  media  professionals.  Focus  is  given  to  investigating  the   theoretical  and  cultural  aspects  of  social  media  with  an  aim  toward  understanding  how  this  communication  form   has  changed  our  relationship  between  individuals,  organizations,  and  society.       LEAP  Goals:   #2:  Intellectual  &  Practical  Skills  throughout  the  Curriculum   Learning  Outcomes:   ▪  Inquiry  &  Analysis  ▪  Critical  Thinking  ▪  Oral  &   Written  Communication  ▪  Information   Literacy  ▪  Collaborative  Work  ▪  Lifelong   Learning    ▪  Inquiry  &  Analysis  ▪  Critical   Thinking  ▪  Oral  &  Written  Communication  ▪   Information  Literacy  ▪  Collaborative  Work  ▪   Lifelong  Learning     Assessment  based  on  ability  to:   § Complete  Hootsuite  Academy  certification   § Complete  a  semester-­‐long  project  involving  planning,  executing,  and  evaluating  social  media  for  the   Department  of  Communication  at  Shepherd  University   § Professional  group  presentations.   § Meet  deadlines.   § Work  effectively  in  teams  to  complete  projects.   § Demonstrate  understanding  the  strategic  use  of  new  and  social  communication  technologies  for   businesses  and  organizations  and  individual  career  advancement.   § Apply  key  concepts  relevant  to  new  and  social  media  to  advance  understanding  of  how  social  networks   are  manifested  in  online  environments.   § Utilize  technology  to  improve  critical  thinking  and  writing   § Apply  basic  strategic  applications  of  social  media  tools,  with  a  focus  on  4  key  intertwined  areas:   o Monitoring:  Strategies  for  identifying,  cultivating,  monitoring,  and  analyzing  information  on  the   social/real-­‐time  web.   o Metrics:  Strategies  for  setting  goals  and  what  to  measure  on  social  media.   o Optimization:  Strategic  use  of  optimization  strategies  to  maximize  potential  exposure  to  &   engagement  with  communication  content  online.   o Content  &  Engagement:  Strategies  for  creating  content  targeted  towards  publics  online  and   encouraging  their  engagement  with  organization.     Professor:  Matthew  J.  Kushin,  PhD   mkushin@shepherd.edu  |  304-­‐876-­‐5361     Office  L10K   Office  Hours:  M:  10-­‐12;  W:  10-­‐1.     Book  Appointment:   https://profkushin.youcanbook.me/    
  2. 2. Matthew  J.  Kushin,  PhD  |  Department  of  Communication   Shepherd  University     Course  Syllabus  .:.  2   [Wee k#]   Week   of   Day   Topic   Due  assignments  in  bold;  assigned  in  italics;  bold  /  italics  are  assigned  and   completed  in  class.   Reading  Due  /  “To  Dos”   [1]   8/22   Tues   Intro  to  Class  and  Class  Project  Core  Concepts   Read:   https://www.linkedin.com/pul se/move-­‐over-­‐resume-­‐ networking-­‐key-­‐success-­‐pr-­‐ social-­‐media-­‐karen-­‐freberg   To  Do:   If  you  don’t  have  professional   Twitter  and  LinkedIn  accounts   –  you  need  it  by  next  class.   Sign  up.  Add  your  name  and   URL  to  each  to  the  wiki  on   Sakai.     If  you  don’t  have  a  Google   account  (e.g.,  Gmail,  Google   Plus),  create  one.     Thurs   Social  Media  and  Society   Participation:  “Generation  Like”   Dr.  K  will  be  traveling  to  Toronto  –  Complete  the  participation   and  submit  to  dropbox  on  Sakai     Watch  Generation  like  online  here:   http://www.pbs.org/wgbh/frontline/film/generation-­‐like/       Or  here:   https://www.youtube.com/watch?v=RFMIWLdIUCs  (for   $2)   Or  may  still  be  on  Netflix.   Likeable  Social  Media  –  Ch  1   http://bit.ly/FSM_peso     http://bit.ly/FSM_contentmark     [2]   8/29   Tues   SU  Comm  Dept  Background  Plan  Overview;  Form  Teams   Group  Contracts     Kim  –  Chapter  1  -­‐  finish   Likeable  –  Ch  2   http://bit.ly/FSM_27tips       Thurs   Audience  &  Monitoring  The  Social  Web   Challenge  1:  Social  Media  Monitoring  Audience  (in  class)       Likeable  Social  Media  –  Ch  3-­‐4   http://bit.ly/FSM_UAlostbag   http://bit.ly/FSM_tweetcompl aint     Example:  Social  Media  Audit   (on  Sakai)     [3]  9/5   Tues   Social  Media  Audit     Social  Media  Audit  Challenge  (in  class)   Social  Media  Audit  Report   Read  Likeable  Social  Media  Ch   10-­‐14     Thurs   Lab  Day:  Attendance  Required     [4]   9/12   Tues     Brands  as  Media  Companies;  The  Semester  Project   Strategic  Brief  &  Presentation     Social  Media  Audit  Report   Kim  –  Chapter  2  –  start   Likeable  Social  Media  –  Ch  5       Thurs   Content  Considerations:  Categories,  Calendar     Kim  –  Chapter  2  –  finish   http://bit.ly/socialmediapostin gsched}     [5]   9/19   Tues   Planning  Considerations;  Lab  Time   Case  Study  Paper   Optional:  8pm  Twitter  chat  on  ethics  #PREthics     Kim  –  Chapter  3  –  start   Likeable  Social  Media  –  Ch  10-­‐ 12   http://bit.ly/FSM_cokejourney      
  3. 3. Matthew  J.  Kushin,  PhD  |  Department  of  Communication   Shepherd  University     Course  Syllabus  .:.  3     Thurs   Lab  Day:  Attendance  Required     [6]     9/26   Tues     Final  Prep  (first  10  mins  of  class);  Present  Proposal;  Class   Discussion   Strategic  Brief  &  Presentation     SU  Comm  Content:  Time  Period  1     Kim  –  Chapter  3  –  finish       Thurs     Hootsuite;  Influencers;  Diffusion  of  Innovations;  ½  of  class  is  for   Team-­‐Professor  Meeting  (#1)   Assign:  Hootsuite  Academy   Team-­‐Professor  Meeting  (in  class)     Likeable  Social  Media  –  Ch  7,   12   Kim  –  Chapter  4  –  start     [7]   10/3   Tues   Content  #1  Lab  Day           Thurs   ½  of  class:  Content  #1  Presentations;  Offline  /  Online  Integration   SU  Comm  Content:  Time  Period  1  &  Presentation   Team  Evaluation  #1  (in  class)   Likeable  Social  Media,  Ch  13   Kim  –  Chapter  4  –  finish     http://bit.ly/FSM_hungergame s   http://mashable.com/2014/10 /23/collaborating-­‐influencers/   [8]   10/10   Tues       Digital  Influence:  Nuances  and  Pillars  of  Influence   Influencers;  lab  time      Hootsuite  Academy  video:   § Customer  Service  in  a   Social  World     http://bit.ly/FSM_online2offlin e1     http://bit.ly/FSM_online2offlin e2   http://bit.ly/FSM_legalsponsor       Thurs   Fall  Break  –  No  Class     [9]   10/17   Tues   Promotion  plan;  Social  Media  Metric  Planning   Challenge    –  Metrics  Planning  (in  class)   SU  Comm  Content:  Period  2     Kim  –  Chapter  5  -­‐  start   Likeable  Social  Media  –  Ch  8     Suggested:  This  article  offers  a   good  view  of  just  how  much   measurement  is  an  evolving   field  with  many  perspectives:   http://bit.ly/1nL7QvW     Thurs   Optimizing  Posting  Schedules  &  Tracking     http://bit.ly/FSM_optimize   Kim  –  Chapter  5  -­‐  finish     [10]   10/24   Tues     Required  Team-­‐Professor  Meetings  #2  (debriefing  &  check-­‐in   moving  forward);  Lab  Time   Team-­‐Professor  Meeting  (in  class)   Case  Study  Paper         Thurs   Content  #2  Presentations  &  Discussion    SU  Comm  Content:  Time  Period  2  &  Presentation     Kim  –  Chapter  6  -­‐  start   [11]   10/31   Tues   Ethics,  Issues,  and  Social  media  policies;  Debrief  with  teams   Hootsuite  Academy  Education  and  Certification   BRING  YOUR  LIKEABLE  SOCIAL   MEDIA  BOOK  TO  CLASS     Likeable  Social  Media  –  9,  16   http://bit.ly/FSM_AmysBaking Company  
  4. 4. Matthew  J.  Kushin,  PhD  |  Department  of  Communication   Shepherd  University     Course  Syllabus  .:.  4   Note:  Schedule  subject  to  change;  Readings  are  to  be  completed  by  the  date  listed  below.  Schedule  is  subject  to  change.  All  assignments  due  by   the  start  of  class  on  the  due  date  unless  specified  otherwise.   Final  Exam  Date  &  Time:    3-­‐5pm,  Thursday  December  8    indicates  presentation  dates.  If  miss:  May  complete  Optional  Assignment  (see  below)  to  make  up  credit.      indicates  your  #lovemelist  and  distribution  of  /strewth  points  are  due.  See  “Slack  in  Class”  for  more  info. Assignments   Teamwork  Scale               +/-­‐  to  final  grade   Hootsuite  Education  &  Certification  (Pass/Late/Fail)       7%   Social  Media  Project             53%   Social  Media  Audit  Report             7%     Strategic  Brief  &  Presentation           13%     Content  #1  &  Presentation           8%   Content  #2  &  Presentation           11%     Content  #3  &  Presentation           14%   Participation  Challenges,  Team-­‐Professor  Meetings,  #lovemelist     6%   Social  Media  Case  Study  Paper  (individual)           11%   Group  Evaluations  (2,  at  9%  each)             18%   Final  Exam                 5%       Final  Grades:  Final  grades  will  be  determined  with  the  following  scale.  There  is  no  rounding:     http://bit.ly/FSM_Dominos     Thurs     Theories  of  Social  Networks:  Social  Capital;  Strong  &  Weak  Ties;   Social  Objects        http://bit.ly/AirBnBandUber  <-­‐ gr8  article  on  social  capital,   AirBnB,  and  Uber!     Meetings:    Attendance   required  for  full  credit   [12]   11/07   Tues     Guest  Speaker:    Kelsi  Waltemire  Palmer,  High  Rock  Studios,   Digital  &  Social  Media  Strategist  (&  SU  Comm  alum!)   Bonus:  After  class  Q&A  with  Kelsi  on  interviewing/career.   Kim  –  Chapter  6  -­‐  finish     Thurs   Lab  Day  for  working  on  content  plans   Dr.  K  to  Vienna,  Austria     [13]   11/14   Tues   Guest  Speaker:    TBD   Content  #3  Presentation  Sign  Up       Thurs   Lab  Day:  Finalizing  Projects:  Work  on  Content  #3  Reports;   Required  Team-­‐Professor  Meeting  #3  (planning)   Team-­‐Professor  Meeting  (in  class)     [14]   11/21   Tues   Thanksgiving  Break  –  No  Class       Thurs   Thanksgiving  Break  –  No  Class     [15]   11/28   Tues       Content  3  Presentations;  final  exam  review   SU  Comm  Content:  Time  Period  3  &  Presentation     Group  Evaluations  #2  (in  class)         Thurs     Content  3  Presentations;  High-­‐5  awards;  Course  Evaluation   Content  3  Presentation    
  5. 5. Matthew  J.  Kushin,  PhD  |  Department  of  Communication   Shepherd  University     Course  Syllabus  .:.  5   A  =   94-­‐100%     B+  =  86-­‐89.9%       C+  =     76-­‐79.9%  D+  =   66-­‐69.9%              F  =0-­‐59.9%             B      =  83-­‐85.9%       C      =   73-­‐75.9%  D      =   63-­‐65.9%   A-­‐    =   90-­‐93.9%     B-­‐    =  80-­‐82.9%       C-­‐    =   70-­‐72.9%  D-­‐    =       60-­‐62.9%   Resources   Department  Social  Media   @shepcomm   instagram.com/sucomm   shepcommblog.wordpress.com   Dr.  Kushin     @mjkushin     If  you  are  intent  on  studying  strategic  comm,  you  need  to  1)  read,  and  2)  be  professionally  active  on  social  media.    I   post  and  share  content  related  to  school,  social  media,  and  PR.     o Lists  I  cultivate:   § https://twitter.com/mjkushin/social-­‐media  -­‐  General  Social  Media  News   § https://twitter.com/mjkushin/shep  -­‐  Shepherd  and  local  –  play  your  cards  right  and  you   might  end  up  on  this  list!   § https://twitter.com/mjkushin/strategic  -­‐  PR,  marketing,  etc.,  w/  a  bend  toward  new  media.   Slack  in  Class   We  will  use  the  “Slack”  messaging  app  in  this  class.  It  is  availble  as  an  app  and  through  a  web  browser.  We  may  use   slack  ‘integrations’  which  are  additional  bots  or  apps  that  connect  via  Slack  –  such  as  Google  Drive  or  a  polling  bot.   I  will  collect  your  name  &  desired  email  address  and  invite  you  to  the  group.  Before  the  start  of  the  next  academic   year,  I  will  remove  you  from  the  group.  For  privacy  reasons:  You  can  choose  whatever  username  and  email  address   you  want  to  sign  up  with  and  do  not  have  to  use  your  real  or  full  name  nor  a  photo  of  you    when  it  asks  for  your   name  –  so  long  I  am  not  having  to  guess  who  you  are.  Example:  “Matt  Kushin”  might  be  “Matt  K”  or  “Dr.  K”  or  “MK   from  Group  3”  with  a  photo  of  my  dog.    We’ll  use  the  app  to  foster  communication  within  and  between  teams,  and   for  you  to  submit  your  #lovemelist  to  me  for  grading.  Note:  I  can  see  everything  posted  in  public  channels,  but  you   can  message  users  privately  and  only  you  and  the  person  you  messaged  can  see  it.  Public  channels  are  not  public   to  the  world  but  can  be  seen  by  everyone  with  permission  to  that  channel  =  everyone  in  class  +  Dr.  K.  I  try  to   choose  3 rd  party  integrations  that  gather  little  to  no  data.  But  please  know  that  some  integrations  may  collect   profile  information  (name  provided,  email  address,  username)  If  privacy  is  a  concern  for  you,  in  addition  to  the   above  steps,  please  chat  with  me  and  I  am  happy  to  accommodate  you.       Tutorials  for  using  Slack:  https://get.slack.help/hc/en-­‐us/categories/202622897-­‐Video-­‐Guides     • Your  team’s  channel.  Your  team  will  have  a  dedicated  channel  to  chat,  share  links  and  files,  etc.   • #lovemelist  participation:  When  we  get  into  the  major  projects  of  the  semester,  you  are  required  to   report  to  me  &  your  team  your  #lovemelist  every  2  weeks  (as  indicated  on  the  syllabus)  via  Slack  using   #lovemelist  and  your  list  in  your  team’s  Slack  channel.  This  is  a  list  of  about  5  things  you’ve  done  for  the   current  project  that  demonstrate  to  your  team  your  value  (that  is,  you  are  giving  them  a  reason  to  “love”   your  contributions).  Your  teammates  may  choose  to  review  this  list  when  evaluating  you  for  ‘team   evaluations’  or  as  evidence.  Example  post  in  slack:  “#lovemelist  1)  created  template  for  our  instagram   posts,  2)  helped  Jess  edit  the  text,  3)  took  photos  of  our  3  participants,  4)  helped  organize  content   calendar,  5)  proof  read  slides  for  presentation”   • /strewth  points:  You  have  200  points  per  2-­‐week  period.  Before  or  on  the  same  date  your  #lovemelist  is   due,  you  can  distribute  your  points  to  anyone  in  the  class  as  a  way  to  show  appreciation.  The  person  with   the  most  points  at  the  end  of  the  semester  will  receive  an  award  in  recognition  of  their  outstanding   teamwork!   • How?     o 1)  Options   § To  do  it  privately:  Goto  the  “slackbot”  channel  (this  is  private  so  that  they  don’t  see  who   gave  them  the  points).  Type:   § To  do  it  publicly:  Go  to  the  #generalclassstuff  channel   o 2)  type:  /strewth  @theirusername  +pointnumber.     § Example:  /strewth  @profkushin  +75  
  6. 6. Matthew  J.  Kushin,  PhD  |  Department  of  Communication   Shepherd  University     Course  Syllabus  .:.  6   • /Polls  –  You  can  poll  your  team  easily.  To  see  instructions,  goto  your  team’s  slack  channel  and  enter:  /poll   help       Course  Policies   Participation  Grade:  A  portion  of  your  grade  comes  from  participation.  These  are  not  “free”  points  distributed  to   students  just  for  showing  up.  They  must  be  earned.  This  grade  is  calculated  based  on  various  “participation   challenge”  assignments  I  will  assign  throughout  the  semester,  general  participation  in  classroom  discussion  and   evidence  of  preparation  (e.g.,  attending  class  having  completed  the  readings),  and  the  student’s  contribution  to  a   productive,  inclusive  and  respectful  educational  environment  for  the  professor  and  fellow  students.         You  will  note  an  assignment  on  Sakai  that  reads  “Classroom  Citizenship”  –  This  is  there  as  a  reminder  that  part  of   your  participation  grade  comes  from  your  citizenship.  Your  entire  participation  grade  can  be  wiped  out  for   excessive  tardiness,  lack  of  participation  in  discussion,  distracting  device  use,  and  lack  of  a  contribution  to  a   productive,  inclusive  and  respectful  educational  environment.    Do  not  expect  any  warnings.     Teamwork  Scale  and  its  Impact  On  Your  Class  Grade:   Teamwork  is  vital  to  the  success  of  this  class.  In  addition  to  peer  evaluations,  I  will  evaluate  your  behavior  in  your   group.  This  is  based  on  your  displayed  work  and  citizenship  to  your  team  as  observed  by  the  professor.  You  are  an   adult.  The  professor  will  not  waste  time  lecturing  you.  It  will  simply  be  recorded  by  the  professor  and  may  be   communicated  to  you  on  your  grade  on  Sakai.       Active  engagement  in  team  discussions  and  group  work,  completing  all  assigned  tasks  promptly,  and  being   communicative  with  teammates  is  expected  from  everyone.  If  you  meet  this  standard,  your  grade  in  this  class  will   not  be  impacted.  Deviations  above  or  below  this  expectation  carries  one  into  “Rockstar”  or  “The  Snap”  realms,   resulting  in  bonuses  or  deductions  to  your  final  grade.       § Rockstar-­‐like  behaviors  boost  your  final  grade  in  this  course.  They  include  things  such  as  taking  on  leadership   and  significant  extra  work  in  the  group  -­‐  which  can  be  displayed  in  various  forms.   § Deductions  stem  from  “The  Bane”  behaviors,  which  are  a  blight  to  your  group’s  success,  such  as:  Tardy  to  class   on  several  occasions  without  excused  absence;  Missing  more  than  2  classes  unexcused;  Missing  group   meetings;  Using  phone  or  computer  unrelated  to  class  project  during  team  time;  Not  taking  an  active  role  /   general  disengagement  from  team  discussions  or  activities.     Where  can  I  find  how  I’m  fairing?  You  likely  know  if  you’re  being  a  rockstar  or  the  bane.  But,  any  comments  the   professor  shares  will  be  listed  on  “Teamwork”  assignment  on  Sakai.  Any  positive  or  negative  impact  on  your  grade   will  be  reflected  in  the  final  grade  reported  at  the  end  of  the  semester.     Attendance,  Being  On  Time,  &  Leaving  Early:   Department  Attendance  policy:  2  unexcused  absences  permitted,  full  grade  deduction  for  each  absence  thereafter,   and  5  or  more  is  automatic  F.  Attendance  will  be  taken  every  class.       You  MUST  attend  your  classes  regularly  and  engage  in  the  requirements  for  each  class;  otherwise,  your  financial   aid  may  be  revoked  either  partially  or  in  full.  This  would  result  in  an  amount  due  by  you  to  the  University   immediately.  Please  refer  to  shepherd.edu/faoweb  for  more  details.  If  you  know  you  will  be  missing  classes  –  work   with  me  ahead  of  time.  High-­‐fives  will  be  given  to  students  who  miss  no  more  than  2  classes  at  the  end  of  the   semester;  two-­‐handed  high  fives  for  students  who  miss  no  classes.     Class  participation  is  important  for  the  success  of  the  class  and  to  your  success.  You  are  expected  to  attend  class   regularly  and  on  time  and  to  stay  for  the  duration  of  class.  Students  who  arrive  more  than  5  minutes  late  or  leave   lecture  before  it  is  complete  without  notifying  the  instructor  prior  to  the  start  of  class  will  receive  a  reduction  in   their  overall  attendance  &  participation  grade.  Do  not  expect  a  warning  or  notification  of  grade  reduction.  
  7. 7. Matthew  J.  Kushin,  PhD  |  Department  of  Communication   Shepherd  University     Course  Syllabus  .:.  7   Classroom  Environment:  Play  (mp3  players,  games  on  handheld  devices,  etc),  reading  non-­‐course  related   materials,  or  working  on  assignments  for  other  classes  is  distracting.  We’re  all  here  to  learn  and  people  pay  a  lot  of   money  for  their  education.  Use  of  Internet  devices  to  take  notes  &  gather  information  to  inform  classroom   discussion  is  strongly  encouraged.  But  browsing  &  social  interaction  are  not  so  please  minimize  use  during  class.  If   your  use  of  any  device  becomes  disruptive,  it  will  negatively  impact  your  participation  grade.  Although  I  may  speak   with  you  about  this,  do  not  expect  a  warning  prior  to  reduction  nor  for  the  instructor  to  inform  you  that  your  grade   has  been  reduced.  If  your  ringer  goes  off  during  class,  please  turn  it  off.    If  you  feel  the  call  may  be  an  emergency,   please  step  out  of  class.   Make-­‐up  Exams:  Make  up  exams  will  be  offered  only  once  per  student  with  proper  documentation  (e.g.,  doctor’s   note)  of  absence  and  will  be  evaluated  on  a  case-­‐by-­‐case  basis.  Make-­‐up  exams  will  be  offered  during  office  hours   and  must  be  complete  by  the  end  of  the  same  working  day  the  student  returns  to  class.  Make  up  exams  will  not  be   offered  beyond  2  weeks  after  it  is  scheduled  on  the  syllabus.   Late  assignments:  Late  means  turned  in  ANYTIME  AFTER  the  end  of  scheduled  class  time  on  the  due  date.  2   minutes  late  and  2  hours  late  are  treated  equally.  Late  assignments  will  be  accepted  for  a  20%  reduction  in  grade   (except  participation  challenges  –  which  may  be  turned  in  for  50%  credit  [unless  university-­‐approved  absence  or   family  emergency]).  Late  assignments  will  not  be  accepted  beyond  1  class  period  late.  Students  are  responsible  for   remembering  to  turn  in  assignments  (online  for  major  papers)  or  in  person  prior  to  end  of  class  on  the  due  date.  In   the  rare  case  that  a  student  is  not  able  to  attend  class  on  the  date  an  assignment  is  due,  the  student  may  submit   the  assignment  electronically  BEFORE  the  end  of  class  on  the  assigned  day  for  full  credit.  If  you  are  having   email/internet  issues,  you  can  fax  it  to  the  communication  department  or  slide  it  under  Dr.  K’s  office  door.  There   will  be  no  exceptions  to  the  late  assignment  policy.       Email  &  Electronic  Communication  Agreement:  I  will  prioritize  &  make  every  effort  to  respond  to  communications   sent  during  virtual  office  hours  ASAP.  However,  for  electronic  communication  occurring  outside  of  established   Office  Hours:   v Students  can  expect  to  get  a  response  to  an  email  from  me  within  48  hours  of  sending  it,  often  much   sooner.  If  you  don’t  hear  from  me  within  48  hours,  send  a  polite  reminder.   v If  you  send  me  an  email  or  any  other  electronic  communication  and  I  do  not  respond  to  it,  then  I  did  not   receive  it.  You  will  always  get  a  response  from  me  if  I  received  something.   v Students  should  not  expect  responses  on  weekends  or  after  6pm.   v Email  subject  lines  should  include:  Class  Title  &  Your  name.  e.g.,  “Comm  2000  –  Jane  Doe”   v In  case  of  real  emergency  needing  response  ASAP,  add  “[emergency]”  to  subject  line.  Don’t  abuse  this!   Academic  Dishonesty.  Each  student  in  this  course  is  expected  to  abide  by  the  Shepherd  University  Academic   Integrity  Procedures  found  in  the  Shepherd  University  Student  Handbook   (http://www.shepherd.edu/students/studenthandbook.pdf).     By  submitting  academic  work,  students  warrant  that  the  work  is  their  own  and  that  unauthorized  materials  or   resources  were  not  used.    Plagiarism,  fraud,  unauthorized  use  of  resources–cheating  in  all  its  forms  is  not   tolerated.    All  members  of  the  Shepherd  community  are  responsible  for  maintaining  their  own  academic  integrity   and  for  reporting  suspected  academic  dishonesty.   Plagiarism  is  the  act  of  stealing  and  using,  as  one’s  own,  the  ideas  of  another  or  the  written  expression  of  the  ideas   of  another.  Students  guilty  of  academic  dishonesty  in  any  course  will  receive  sanction  from  the  course  instructor   and  may  face  sanctions  by  the  University,  particularly  if  there  is  a  second  reported  offense.    Sanctions  may  include   dismissal  from  the  University.    In  this  course  you  will  fail  any  assignment  you  plagiarize  on.  Additional  sanctions   may  be  taken  at  the  discretion  of  the  instructor  including  but  not  limited  to  reporting  the  incident  to  the  proper   university  authorities.  
  8. 8. Matthew  J.  Kushin,  PhD  |  Department  of  Communication   Shepherd  University     Course  Syllabus  .:.  8   Publication:  The  department  of  communication  has  the  right  to  record,  file,  broadcast,  webcast  and  publish,   through  any  means  necessary,  any  or  all  other  means  of  distributing  student  production  work  in  perpetuity.   COMM  maintains  an  archive  of  material  that  we  may  webcast,  broadcast,  show  in  theaters  and  use  for  the   promotion  of  the  department  and  its  students.    Any  monetary  gain  made  by  the  department  will  be  used  only  for   the  development  of  the  program,  and  student  wellbeing.    The  students  who  produce  the  work  also  maintain  the   rights  to  use  their  work  as  they  see  fit,  and  are  liable  for  that  usage.     Disability  Support  Services:  Disability  Support  Services  (DSS)  at  Shepherd  University  facilitates  equitable  access  for   every  student  who  self-­‐identifies  as  having  one  or  more  disabilities.  Students  requesting  any  disability  related   accommodation  should  contact  the  Director  of  Disability  Support  Services  in  Student  Center  room  124  or  at  304-­‐ 876-­‐5689.  This  includes  students  with  disabilities  who  require  academic  accommodations,  students  requesting   specific  housing  accommodations  for  health-­‐related  reasons,  and  all  other  disability  accommodations.     Accommodations  must  be  documented,  and  accommodation  letters  from  the  DSS  office  must  be  provided  to   instructors.    For  additional  information  please  see  http://www.shepherd.edu/mcssweb/dss/default.html  .  

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