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Measurement Peer Group 2

Beth Kanter
Beth Kanter
Beth KanterMaster Trainer & Nonprofit Innovator in networks, learning, and social media, recognized by Business Week, Fast Co.

Measurement Peer Group 2

1 of 25
Peer Exchange Group 2:  Measuring the Networked Nonprofit:  Proving Results To Improve,[object Object],Orientation Call:  July 13, 2011,[object Object],Beth Kanter, Visiting Scholar, Social Media and Nonprofits,[object Object],The David and Lucile Packard Foundation,[object Object],Organizational Effectiveness Program,[object Object]
Welcome!,[object Object],If you experience any technical difficulties logging into the system, please contact Ready/Talk Customer support: 800.843.9166,[object Object],Please use *6 to  Mute your conference line,[object Object],Play with the chat:   Just three words that are top of mind when you think about social media measurement and improvement? ,[object Object]
This call is being recorded,[object Object],* 2,[object Object],Flickr Photo by Malinki,[object Object]
Peer Exchange Group 2:  Measuring the Networked Nonprofit:  Proving Results To Improve,[object Object],Orientation Call:  July 13, 2011,[object Object],Beth Kanter, Visiting Scholar, Social Media and Nonprofits,[object Object],The David and Lucile Packard Foundation,[object Object],Organizational Effectiveness Program,[object Object]
Agenda,[object Object],Intros,[object Object],Summary of SurveyProgram Overview,[object Object],Learning in Public ,[object Object],Next Session,[object Object],Reflection,[object Object]
Measurement Peer Group 2
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Measurement Peer Group 2

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  • 18. Participants will self-define their “homework” related to the topic of the call
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Editor's Notes

  1. http://www.flickr.com/photos/malinki/2621920871/sizes/o/Start recording about 2 minutes late to let people join *2
  2. Integrated ContentTailor Content for the Audience/ChannelCross Distribution StrategyApproach as a Media OutletChop ShopsCurationBranded Voice/StandardsContent ChallengesEvoking response! Having the time to create specific content for specific distribution channels Policy content is complex, hard to make it engaging and ACCURATE for the average personHard to target different specific audiences through same channelMostly the challenge is in making the time to create content Put our audience research into actionable content strategyAvoiding mission creep in our content strategy - alignmentInternal approval processes for approving contentFinding creative ways to recycle limited multi-media content that brings our topic to lifeLack of skills and knowledge about best practices for effective content creationBeing a multi issue organization, being too broad.Making our jargon more appealing to our audiences
  3. http://www.flickr.com/photos/tyodickerson/132796401/sizes/o/in/photostream/
  4. Measurement ChallengesPicking the right measurement tool for the job and how to use itBetter data analysis, linking it to decisionsGetting accurate dataConversion, as measured in dollars and cents, as a means to evaluate and justify the time spent on social media.Collecting/gathering and making sure it's the right information.How to measure behavioral changeFindingthe time to devote to measurement.Articulating measurable goals Not knowing where to begin.A streamlined framework and data collection processHow to use the metrics to improve on our social media efforts. http://www.flickr.com/photos/tzofia/270800047/sizes/l/in/photostream/
  5. The content of this Peer Exchange is focused on measurement of social media and networked approaches. It is also an experiment in designing effective networked peer learning or "Learning in Public."Wikis can be terrific platforms for supporting professional learning in real time, but it requires a level of comfort learning in public. Learning in private is what most of us did in school. You wrote your essay, studied your spelling words, took tests (without looking at anyone else’s answers!). Learning was an individual, often solitary activity. For many of us of a certain age, that style has carried over to our work culture where we are rewarded for our expertise and to keep quiet what we don’t know (or screw up).Social media has unleashed a fabulous opportunity for professional learning about practice in public. And that can be fun too! Certainly less exhausting than having to know everything.Creating an environment for learning in public means that it is okay to say “I don’t know” about an issue or problem and to ask others what they think. When professionals acknowledge not knowing and reach out to a colleague, it not only opens us to learning, but it signals to others. Using social media and networked approaches successfully requires a culture shift away from learning in private to learning public or what Nancy White has called “Over the Shoulder Learning.”How do you do this? How do create an environment where it is okay to learn in public? This environment can be a training workshop or it can be in an organization. One answer comes from Eugene Eric Kim in a presentation he did about networks, “Be the Change You Want To See” – it’s about modeling.We are modeling ways to learn in public and share what we are learning in real time through this wiki and our social media channels.1. Twitter Hashtag: Tweeting what you learn is encouraged! Use the hashtag #measurenp2. Wiki Journals: Everyone will have a wiki journal where they can jot down lessons learned from the calls and working their action learning experiments. We're also encouraging everyone to reach other's people journals and comment.3. Facebook Group: This is for just in time help from others in the group. Request to join the group here4. Google + - We can start circle once it is up and running - I'll be cross posting there.What are some other ways we can learn in public about social media measurement?
  6. Each session will include the following related to each best practice: Framework Examples Additional How To Resource Wiki will have links and resources as well as links to notes from call Hub for Journals and Over the Shoulder Learning Wiki will be updated with resources suggested or used by participants during the calls or office hours
  7. `