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My Charity Connect: Netchange Week


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My Charity Connect: Netchange Week

  1. The Networked Nonprofit<br />Using Social Media To Power Change<br />Beth Kanter, Beth’s Blog<br />June 7, 2010, TorontoMy Charity Connects<br />
  2. Beth Kanter<br /><br />
  3. @afine @kanter<br />June 21st Virtual Launch Party <br />4-5 PM EST<br /> <br />  <br />
  4. We’re going to talk about …<br />The Networked Nonprofit: The Big Picture<br />Effective Social Media Use: On The Ground Practice<br />#NCWK<br />
  5. Why become a Networked Nonprofit?<br />
  6. Complex social problems that outpace the capacity of any single nonprofit organization<br />Photo by uncultured<br />
  7. In a networked world, nonprofits need to work less like this<br />Source: David Armano The Micro-Sociology of Networks<br />
  8. And more like this ….<br />With apologies to David Armano for hacking his visual! Source: The Micro-Sociology of Networks<br />
  9. The Networked Nonprofit <br />
  10. Some nonprofits are born networked nonprofits, it is in their DNA ….<br />
  11. Simplicity: Focus on what they do best, network the rest<br />
  12. Social Culture: Not Afraid of Letting Go Control<br />
  13. Other nonprofits make that transition more slowly<br />
  14. Red Cross: Making the Transition to A Networked Nonprofit<br />
  15. Listen: Monitor, Compile, Distribute<br />I took an American Red Cross class I thought was less than satisfactory. […] The local chapter director. called me to talk about it honestly. They care about me and they’re willing to go the extra mile. I am now significantly more likely to take another class than I was before.” - Blogger<br />
  16. Listening Drove Adoption<br />
  17. Influencer complaining …<br />Customer service issue<br />Relationship building<br />
  18. Scale<br />
  19. Social Media’s Role in Disaster Relief Effort in Haiti <br />
  20. The Nonprofit Fortress<br />
  21. The Unfortress<br />Transparent<br />
  22. Transparent nonprofits consider everyone inside and outside of the organization resources for helping them to achieve their goals<br />
  23. Reflection:<br />Is your nonprofit a networked nonprofit?<br />NOT AT ALL<br />YES<br />Somewhere in between? <br />#netnon<br />
  24. Social Culture<br />
  25. Loss of control over their branding and marketing messages<br />Dealing with negative comments<br />Addressing personality versus organizational voice (trusting employees)<br />Make mistakes<br />Make senior staff too accessible<br />Perception of wasted of time and resources <br />Suffering from information overload already, this will cause more<br />
  26. Leaders Experience Personal Use<br />
  27. Making a strong business case<br />
  28. Make Learning in Public Less Stressful <br />
  29. Codifying A Social Culture: Policy<br /><ul><li> Encouragement and support
  30. Why policy is needed
  31. Cases when it will be used, distributed
  32. Oversight, notifications, and legal implications
  33. Guidelines
  34. Identity and transparency
  35. Responsibility
  36. Confidentiality
  37. Judgment and common sense
  38. Best practices
  39. Tone
  40. Expertise
  41. Respect
  42. Quality
  43. Additional resources
  44. Training
  45. Press referrals
  46. Escalation
  47. Policy examples available at</li></ul>Source: Charlene Li, Altimeter Group<br />
  48. Be professional, kind, discreet, authentic. Represent us well. Remember that you can’t control it once you hit “update.”<br />
  49. Testing the policies: Refining, Educating<br />
  50. Operational guidelines need to be specific and include examples<br />
  51. Don’t moon anyone with a camera, unless you hide your face ….<br />
  52. Let’s go from the moon to back on the ground<br />
  53. I’ve been watching you<br />…..every tweet you take …<br />And so has @davidahood<br />
  54. You may be in the slide show!<br />
  55. Networked Nonprofits in Practice<br />
  56. Strategy<br />
  57. Communications and Program Assessment<br /><ul><li>Who do you want to reach?
  58. What do you want to accomplish?
  59. Where can social improve or supplement programs, services, or communications?
  60. What’s our available budget/time?
  61. What opportunities to pilot?</li></li></ul><li>Charting: What are your planned events, content, and opportunities for the year? What to socialize?<br />
  62. Strategy<br />
  63. Source: Communications Network Listening Presentation OSI Foundation<br />
  64. Strategy<br />
  65. Conversation Starters<br />
  66. Strategy<br />
  67. Strategy<br />
  68. Closing the Loop with Social Media<br />
  69. Tweet Ups<br />
  70. Strategy<br />
  71. The Social Life of Content<br />Fly<br />
  72. Give yourself some link love<br />
  73. Social Media Outposts<br />
  74. Curated Social Content<br />
  75. Capacity<br />
  76. Staffing<br />
  77. Don’t do this to your intern ….<br />
  78. How many are hands-on with social media?How many think it is a time suck?<br />ADOLAS<br />
  79. Oh Look, A Squirrel!<br />
  80. Squirrel!<br />
  81. Learning<br />
  82. Pick the Right Result<br />Objective, Audience, Strategy, Tactics, Time investment, <br />KD Paine<br />
  83. Identify the most important metric to measure it!<br />
  84. Spreadsheet Aerobics<br />
  85. Testing, Testing, Testing<br />
  86. Joyful funerals<br />
  87. Squirrel!<br />
  88. Summary:<br />Scaling social media means working more like a network, less like an isolated organization<br />You can make the transition with small incremental steps and be successful<br />
  89. Squirrel!<br />
  90. Did you hear something new ?<br />What have you thought about before?<br />What resonated?<br />#netnon<br />
  91. Thank you!<br /><br /> <br />Virtual Launch Party<br />June 21st<br />4-5 PM EST<br />