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Alaska PRSA

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Alaska PRSA

  1. Beth Kanter, CEO Zoetica September, 2010 PRSA – Alaska Photo by AlaskanDude The Networked Nonprofit Using Social Media To Power Change
  2. Beth Kanter http://www.bethkanter.org
  3. My First Trip to Alaska
  4. http://socialmedia-strategy.wikispaces.com/alaska-prsa
  5. The Networked Nonprofit
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  7. The Books in p
  8. The Books in p
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  10. What is a Networked Nonprofit?
  11. Why become a Networked Nonprofit?
  12. Complex social problems that outpace the capacity of any individual organization flickr photo by peterhowe
  13. Source: David Armano The Micro-Sociology of Networks In a networked world, nonprofits need to work less like this
  14. And more like this …. With apologies to David Armano for hacking his visual! Source: The Micro-Sociology of Networks
  15. The Networked Nonprofit BE DO Understand Networks Work with Free Agents Create Social Culture Work with Crowds Listen, Engage, and Build Relationships Learning Loops Trust Through Transparency Friending or Funding Simplicity Govern through Networks
  16. Some nonprofits are born networked nonprofits, it is in their DNA ….
  17. Simplicity: Focus on what they do best, network the rest
  18. Social Culture: Not Afraid of Letting Go Control
  19. Other nonprofits make that transition more slowly
  20. Red Cross: Making the Transition to A Networked Nonprofit
  21. Listen: Monitor, Compile, Distribute I took an American Red Cross class I thought was less than satisfactory. […] The local chapter director. called me to talk about it honestly. They care about me and they’re willing to go the extra mile. I am now significantly more likely to take another class than I was before.” - Blogger
  22. Listening Drove Adoption
  23. Relationship building Customer service issue Influencer complaining …
  24. Scale
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  27. Social Content
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  30. Wendy Harman, Red Cross January 11, 2010 Robust and Agile Listening and Engagement System Objective: Stakeholder Empowerment Social Content Rule Book Internal Capacity Building
  31. Social Media’s Role in Disaster Relief Effort in Haiti
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  34. What part of the Red Cross story resonates? What have you thought about before? What was a new idea?
  35. Networked Nonprofits consider everyone inside and outside of the organization resources for helping them to achieve their goals Transparency and Trust
  36. The Nonprofit Fortress
  37. Transactionals
  38. Transparent Sponges
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  41. Do we have to share everything? Flickr by uncorneredmarket
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  43. The Mending Wall by Robert Frost Before I built a wall I'd ask to know What I was walling in or walling out, And to whom I was like to give offense. Something there is that doesn't love a wall, that wants it down. - Robert Frost
  44. Use social media tools to organize, mobilize, raise funds, and communicate with constituents but outside of institutional walls
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  46. Nonprofit Fortress Free Agent
  47. Shawn Ahmed “ I can’t single-handedly end global poverty, but I can take actions and inspire others .”
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  49. “ the problem isn’t social media, the problem is that YOU are the fortress. Social media is not my problem: I have over a quarter million followers on Twitter , and 2.1 million views on YouTube. I have a hard time having you guys take me seriously . “
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  52. <ul><li>What’s your experience with free agents and fortresses in Alaska? </li></ul>
  53. Thank you! http://www.bethkanter.org http://bit.ly/networkednp Virtual Launch Party June 21 st 4-5 PM EST

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