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Scholastic: Facebook Live video: How streaming video options altered Scholastic's social media strategy, presented by Morgan Baden

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In her SocialMedia.org case study presentation, Scholastic's VP of Social Media and Internal Communications, Morgan Baden, talks about how Scholastic used new streaming video options to refresh their approach to content and engaged more fans in the process.

Published in: Social Media

Scholastic: Facebook Live video: How streaming video options altered Scholastic's social media strategy, presented by Morgan Baden

  1. 1. Scholastic Morgan Baden Facebook Live video: How streaming video options altered Scholastic’s social media strategy Learn more about Member Meetings socialmedia.org/meetings SOCIALMEDIA.ORG CASE STUDIES Member Meeting 41 New York City 10-26-2016 Member Meeting 41
  2. 2. Facebook Live Video How streaming video options altered Scholastic’s social media strategy Morgan Baden - VP, Social Media @MorganBaden October 26, 2016 Scholastic.com/socialmedia
  3. 3. Before FB Live… • Professional equipment = “produced” videos • Static backdrop • Average-to-low organic viewership
  4. 4. FB Live Video: A refreshed approach to content • Engage • Reach • Connect …and have a lot more fun.
  5. 5. Use case #1 Live & special events – Author visits; read-alouds
  6. 6. Use case #2 Turning business-as-usual into watchable moments – Walk-throughs of magazine issues and Club flyers; behind-the-scenes action
  7. 7. Use case #3 • Get creative with your content • Bring it to life in new ways
  8. 8. Use case #4 Rethinking your content calendar – How can past social practices be adjusted to fit into Facebook Live Video?
  9. 9. After FB Live… • More room for flexibility – Can happen at a moment’s notice – No professional equipment required • MUCH higher reach/engagement – A way to counter FB’s often-confusing timeline – Push alerts drive immediate viewership
  10. 10. Tips • Experiment (but be strategic) • Be brief (12-15 mins) • Go professional • Invest in equipment • Broadcast/video experience a + • Promote in advance
  11. 11. Thanks! Scholastic.com/socialmedia @MorganBaden
  12. 12. Learn more about past and upcoming Member Meetings socialmedia.org/meetings Learn more about Member Meetings socialmedia.org/meetings SOCIALMEDIA.ORG CASE STUDIES Member Meeting 41 New York City 10-26-2016 Member Meeting 41

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