Social Culture<br />Everyone in the
organization uses social media to engage people inside and outside the organization to improve programs, services, or reach communications goals.<br />
Loss of control over their
branding and marketing messages<br />Dealing with negative comments<br />Addressing personality versus organizational voice (trusting employees)<br />Make mistakes<br />Make senior staff too accessible<br />Perception of wasted of time and resources <br />Suffering from information overload already, this will cause more<br />
Small Intentional ExperimentFocused on one
channel<br />Objective<br />Audience<br />Work Flow/Policy<br />Content Strategy<br />Engagement Strategy<br />Measurement Strategy<br />Reflect and Improve – Try it, Fix It<br />
Goals:1. To create “buzz” about
Independent Sector with “non-attending audiences” through attendees’ social media mentions2. To capture summaries of the 2010 conference to show the richness of the content as a means to promote the event for 20113. To test pilot social media at the conference and to capture lessons learned and ideas for future social media efforts<br />Criteria for Success1. Seven bloggers and seven Tweeters are identified and recruited to cover the event2. Content from seven sessions is posted to the IS blog or other blogs3. The number of retweets using the hashtag #ISconf increases from 20094. The team gains social media experience and identified key learnings<br />
It launched in June with quite a splash and a series of events both online and offline. During our virtual book launch, I dared someone to order 100 copies of the book on Amazon and I’d jump into the pool on camera. Someone did, I am jumped …. All for a good cause. Both Allison and I are donating our share of the proceeds to causes that we care about – mine is going to the Sharing Foundation which takes care of children in Cambodia. The book has been #1 on Amazon – for many weeks
The book has gotten in the hands of nonprofit practitioners around the world from Holland, Tokoko, and Oz
It isn’t a nonprofit with an Internet Connection and a Facebook Profile …Networked Nonprofits are simple and transparent organizations. They are easy for outsiders to get in and insiders to get out. They engage people to shape and share their work in order to raise awareness of social issues, organize communities to provide services or advocate for legislation. In the long run, they are helping to make the world a safer, fairer, healthier place to live.Networked Nonprofits don’t work harder or longer than other organizations, they work differently. They engage in conversations with people beyond their walls -- lots of conversations -- to build relationships that spread their work through the network. Incorporating relationship building as a core responsibility of all staffers fundamentally changes their to-do lists. Working this way is only possible because of the advent of social media. All Networked Nonprofits are comfortable using the new social media toolset -- digital tools such as email, blogs, and Facebook that encourage two-way conversations between people, and between people and organizations, to enlarge their efforts quickly, easily and inexpensively.
The transition from working like this to this – doesn’t happen over night, can’t flip a switch
The transition of how a nonprofit goes from institution to looking like and working more like a network is what our book is aboutThe transition isn’t an easy, flip a switch – and it happens – it takes time Some nonprofits, newer ones like Mom’s Rising have networked nonprofit in their DNA, while others – institutions – make the change slowly.Way of being transforms into a way of doing
As you know, ANSIRH faculty and staff focus on multi-disciplinary research, training, and dissemination of our results. In the process, we see how often quality research fails to reach beyond the pages of academic journals or the walls of the academy. Our new blog and tweets are efforts to transcend those walls—to engage a broader audience of professionals, activists, and interested members of the public, so that our ideas and evidence-based perspectives can help translate research into practice.We will use the blog and twitter account to discuss what our research shows, how we interpret our results, what we’re hearing from others—at conferences, in new publications, and in the news—and how our research perspective applies to that news. We will also try to keep you informed on new developments at ANSIRH.We hope that using social media will produce a two-way dialogue—and we invite and encourage you to participate in this dialogue through comments you post and letters to the individual researchers. Please also give us any suggestions you have for improving or adding to this blog. Your input will help us be more responsive to the broader reproductive health community—and help our research program achieve a larger vision to improve women’s reproductive health and well-being.
Rewards learning and reflectionTry it and fix it approach – fail fastAppreciates individuality and that does not indicate a lack of professionalism or caringTrusts staff to make decisions and respond rapidlyIt is more important to try something new, and work on the problems as they arise, than to figure out a way to do something new without having any problems.”
Rewards learning and reflectionTry it and fix it approach – fail fastAppreciates individuality and that does not indicate a lack of professionalism or caringTrusts staff to make decisions and respond rapidlyhttp://www.youtube.com/watch?v=-Vo4M4u5Bochttp://www.youtube.com/watch?v=-Vo4M4u5Boc
GoalsTo increase positive messaging about health reform from diverse voicesTo build capacity for social media in policy partnersTo inspire parents to inform their communities about health reform through their blogs, Facebook pages, Twitter and one-on-one communicationTo reach out to bloggers in the health care fieldTo grow our membershipKey StrategiesTweet about the carnival to traditional mediaTweet it to Members of CongressTweet each individual post/cross post as wellTweetchat with high profile person (Fran Drescher)Retweet high profile tweetsPost about it on FacebookTraditional media release on the blog carnivalPublish a post about the blog carnival on the Huffington Post and other top blogs/outletsShare about the blog carnival and its resources in the comments section on dozens of individual blogsPersonal outreach to Latina mom bloggers to request posts
http://www.flickr.com/photos/stuckincustoms/444790702/Fortresses work hard to keep their communities and constituents at a distance, pushing out messages and dictating strategy rather than listening or building relationships. Fortress organizations are losing ground today because they spend an extraordinary amount of energy fearing what might happen if they open themselves up to the world. These organizations are floundering in this set-me-free world powered by social media and free agents.This trajectory changes when organizations learn to use social media and actually become their own social networks.
The opposite of Fortresses, Transparents can be considered as glass houses, with the organizations presumably sitting behind glass walls. However, this isn’t really transparency because a wall still exists. True transparency happens when the walls are taken down, when the distinction between inside and outside becomes blurred, and when people are let in and staffers are let out.University of California Museum of Paleontology, “Introduction to Porifera,” http://www.ucmp.berkeley.edu/porifera/porifera.html (accessed on May 21, 2009). Opening the Kimono in Beth’s Blog: A Day in the Life of Nonprofit Social Media Strategists and Transparency,” Beth’s Blog, posted August 3, 2009, http://beth.typepad.com/beths_blog/2009/08/opening-the-kimino-week-on-beths-blog-a-day-in-the-life-of-nonprofit-social-media-strategists-and-tr.html (accessed September 30, 2009).