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Nonprofit Blogging Game

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Beth Kanter
Beth Kanter

Used with social media game to help nonprofits think through what it takes to have a successful blog version 1

Economy & FinanceTechnology
1 of 39
Source:http://www.flickr.com/photos/webbysworld The Social Media Game Introduction to the Nonprofit Blogging Beth Kanter Beth’s Blog Based on a game designed by David Wilcox
Take Away http://www.flickr.com/photos/dslrninja / Resources for further exploration A blogging idea to set up an experiment
http://socialmedia.wikispaces.com/Social+media+game David Wilcox
http://internet-fundraising.wikispaces.com/
Photo by Preetam Rai
Issue Awareness Prospects Research Learning what works Enhanced google rankings Traffic Outcomes
What to Measure? Measurement Metric Outcome Strategy Audience Tools Conversations Blogging Policy Budget Content
Blogs Technorati RSS Social Bookmarking Flickr Video Sharing
Getting Started …. http://www.flickr.com/photos/yogi/
Listening
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A homeless person isn’t someone you pass on your way into a fancy restaurant
http://www.flickr.com/photos/alismith44/ Listening: Read a few good blogs
There are two ways to consume information on the web
http://www.flickr.com/photos/smudie / RSS Reader How does it work?
Join the Conversation http://www.flickr.com/photos/vox /
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http://www.flickr.com/photos/brettlider/ Get bloggers to write about your organization
Individual Blogs Reflect about your practice Connect with peers Back up brain http://www.flickr.com/photos/kk/
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Creating a blog takes less time than making this
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Blog the Impact of your program!
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Publicly advocate a point of view
β€œ The best blogs start conversations, they don’t control them” – Seth Godin
But, we are too busy saving the whales! http://www.flickr.com/photos/petelidwell/
Bad idea My .org
ROI of Blogging - Forrester
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],In order of amount of time/investment/complexity
Low Risk Experiments http://www.flickr.com/photos/striatic
Here’s some advice from Wendy Harmon, Red Cross Blogger
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[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
You want me to play with a power drill without knowing how to use it? Won’t someone get hurt? http://www.flickr.com/photos/tomthephotographer/
Source: littleoslo.com - Blogpoly Let’s Play! Small Groups Personal Learning Internal Communication or Collaboration External Communication
Source: littleoslo.com - Blogpoly Let’s Play! Small Groups with a pack of cards Scenario and Context for outcome Choose Your Tools: What and why? Create a story! One person to tell story from each group
Don’t Forget! http://bethkanter.wikispaces.com It takes 21 days to make a habit – what one idea will you will implement? Write it on a business card, give it to me, and I’ll email you in 21 days!

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