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Social Media - South West Public Relation Officers

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Presentation given at Exeter University on 11th September

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Social Media - South West Public Relation Officers

  1. 1. Social Media South West Public Relations Officers Meeting
  2. 2. About Me (Carl Haggerty) <ul><li>Local Government background </li></ul><ul><li>DCC for 13 years, last 6 involved around web, IT and (new)social media </li></ul><ul><li>Instrumental in driving forward social media / social networking in DCC (Phil Norrey Officer Champion for Social Media / Social Networking) </li></ul><ul><li>@carlhaggerty </li></ul><ul><li>http://carlhaggerty.wordpress.com </li></ul>
  3. 3. Phones on, but in silent mode Feel free to tweet away #swpro
  4. 4. What I’ll cover… <ul><li>What are we really talking about? </li></ul><ul><li>Barriers and Myths </li></ul><ul><li>1 Rule and 6 Steps to social media </li></ul>
  5. 5. So, what are we talking about?
  6. 6. This… And much more… FOAF iViva Expression Publication Profession Opinion Details Reputation Hobby Certificates Purchase Knowledge Avatars Audience What I share Where I work What‘s said about me What I like How and where to join me Who can certify my identity What and how I buy What I know What represent me What I say Who I know What interests me
  7. 7. It’s about how people engage, participate and share online..
  8. 8. ..the experiences they leave behind
  9. 9. ..the shared meaning they create
  10. 10. The applications they use…
  11. 11. It’s.. <ul><li>13 hours of youtube video uploaded - every minute </li></ul><ul><li>100 million plus you tube videos watched every day </li></ul><ul><li>200 million blogs – 18 posts per second </li></ul>
  12. 12. plus… <ul><li>13 million articles on Wikipedia </li></ul><ul><li>3.6 billion photos on flickr </li></ul><ul><li>1 million tweets on twitter every day </li></ul>
  13. 13. … and becoming even more popular everyday
  14. 14. ..also <ul><li>In October 2007 internet visits to social networking sites overtook web based email services </li></ul><ul><li>Between 2007 and 2008 Facebook (UK) had a growth of 712% (7 million in one year) </li></ul>Butler Group – Enterprise Web 2.0
  15. 15. It’s not just a “youth” thing <ul><li>Facebook’s user age profile shows that more than 50% are in the age range 35-65 with the majority of those shared almost equally between 35-44 and 45-54. </li></ul><ul><li>However Twitter shows that nearly 75% for the same age range with the majority 35-44 having over 40%. </li></ul><ul><li>Source: http://www.briansolis.com/2009/03/humanizing-social-networks-revealing.html </li></ul>
  16. 16. BUT first… we need to understand…
  17. 17. ..it’s a SOCIAL thing
  18. 18. ..you can’t control it
  19. 19. … you can’t ignore it
  20. 20. … it can be good and bad
  21. 21. What’s your barrier?
  22. 22. … Learning the tools
  23. 23. … Online Conversations
  24. 24. Some pitfalls… Personal Transparent Inclusive Authentic Fun Honest Conversational By not being… Vibrant You lose credibility
  25. 25. “ the best way to understand social media, is to try it for yourself ”
  26. 26. Social Media is not.. <ul><li>… something you can do without Participation. </li></ul><ul><li>… something you can do in Disguise. </li></ul><ul><li>… marketing, it’s about connections. </li></ul>The emphasis is on ”SOCIAL”
  27. 28. … Don’t focus on the technology
  28. 31. Listening … Listening
  29. 32. Where is the value? <ul><li>Conversation Monitoring </li></ul><ul><ul><li>Listening to your customers </li></ul></ul><ul><li>Net Early Warning System ( N.E.W.S ) </li></ul><ul><ul><li>BBC News – Twitter iconic image of US Airways Plane </li></ul></ul><ul><ul><li>Mumbai terrorist attacks </li></ul></ul><ul><ul><li>UK Snow Twitter Animation </li></ul></ul><ul><li>Networking </li></ul><ul><ul><li>Insights </li></ul></ul><ul><ul><li>Beta testing </li></ul></ul>
  30. 34. RSS as a listening tool <ul><li>How to begin </li></ul><ul><ul><li>Conduct some searches for keywords </li></ul></ul><ul><ul><ul><li>Google news </li></ul></ul></ul><ul><ul><ul><li>Blogpulse </li></ul></ul></ul><ul><ul><ul><li>Technorati </li></ul></ul></ul><ul><ul><ul><li>Twitter search </li></ul></ul></ul><ul><ul><li>Subscribe via RSS </li></ul></ul><ul><ul><li>Stay up to date with what is happening </li></ul></ul><ul><ul><ul><li>Google alerts </li></ul></ul></ul>
  31. 36. … Identify existing communities
  32. 37. … If your community exists, why reinvent it
  33. 42. Empower people to get involved
  34. 43. “ The goal is not to control the conversation”
  35. 46. Engage with people
  36. 48. Nurture Create opportunities for people to feel ownership of the brand
  37. 50. Credits <ul><li>Images – Flickr </li></ul><ul><ul><li>Crowd - http://www.flickr.com/photos/starbuck77/3208162278/ </li></ul></ul><ul><ul><li>Birds - http://www.flickr.com/photos/tulayemekli/3048661432/ </li></ul></ul><ul><ul><li>Men - http://www.flickr.com/photos/manuel_atienzar/1437628651/ </li></ul></ul><ul><ul><li>Space - http://www.flickr.com/photos/oceanflynn/315385916/ </li></ul></ul><ul><ul><li>Denial - http://www.flickr.com/photos/32552054@N04/3047760088/ </li></ul></ul><ul><ul><li>Good and Bad - http://www.flickr.com/photos/assbach/337449769/ </li></ul></ul><ul><ul><li>Thames barrier - http://www.flickr.com/photos/marcpinter/3233088491/ </li></ul></ul><ul><ul><li>Toolbox - http://www.flickr.com/photos/couleursgm/261350329/ </li></ul></ul><ul><ul><li>Magnifying glass - http://www.flickr.com/photos/shannonlowe/3171867074/ </li></ul></ul><ul><ul><li>Wheel - http://www.flickr.com/photos/paulwatson/4148536/ </li></ul></ul><ul><ul><li>Engage and co-create - http://www.flickr.com/photos/will-lion/2737474015/ </li></ul></ul><ul><ul><li>Number 1 - http://www.flickr.com/photos/lwr/3826379792/ </li></ul></ul><ul><ul><li>Number 1 - http://www.flickr.com/photos/lwr/3826388458/ </li></ul></ul><ul><ul><li>Number 2 - http://www.flickr.com/photos/lwr/3825588713/in/photostream/ </li></ul></ul><ul><ul><li>Number 3 - http://www.flickr.com/photos/lwr/3825587849/in/photostream/ </li></ul></ul><ul><ul><li>Number 4 - http://www.flickr.com/photos/rehvonwald/382313370/ </li></ul></ul><ul><ul><li>Number 5 - http://www.flickr.com/photos/rehvonwald/2898619755/ </li></ul></ul><ul><ul><li>Number 6 - http://www.flickr.com/photos/rehvonwald/2899478544/ </li></ul></ul><ul><ul><li>Number 6 - http://www.flickr.com/photos/rehvonwald/2898602187/in/set-72157614492425861/ </li></ul></ul><ul><ul><li>Thank you - http://www.flickr.com/photos/julyflowers/3896735520/ </li></ul></ul><ul><ul><li>Other images sourced via istock or taken by my own camera </li></ul></ul>

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