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On your own but not alone


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On your own but not alone

  1. 1. On your own but not alone<br />Social media and the solo PR practitioner<br />Peter Faur, Owner<br />RightPoint Communications, Phoenix<br />March 25, 2010<br />
  2. 2. What high school did I go to?<br />
  3. 3. A lonely life?<br />
  4. 4. Get used to it<br />Source: Census Bureau, National Association for the Self-Employed<br />
  5. 5. Ingredients for success<br />A marathon, not a sprint<br />Based on “How to Succeed in the Age of Going Solo,” WSJ, Feb. 8, 2010<br />
  6. 6. Ingredients for success<br />Join a network, create a network<br />
  7. 7. Ingredients for success<br />Have your own space<br />
  8. 8. Ingredients for success<br /><ul><li> Have your own space</li></li></ul><li>Ingredients for success<br />Have your own space<br />Co-working<br />Gangplank<br />A St. Louis version<br />Have Boingo, will travel<br />Work from virtually any coffee shop, McDonald’s, etc. <br />
  9. 9. Ingredients for success<br />Think like an entrepreneur<br />A business plan<br />A mission statement<br />Ask for, and get, what you’re worth<br />Walk away sometimes<br />Good practices<br />Good records<br />Good accountant<br />Good legal advice<br />
  10. 10. Now for the social media part<br />
  11. 11. How to choose what to use<br />
  12. 12. The real question<br /><ul><li> What are you trying to do?</li></li></ul><li>What I’m trying to do<br />First of all, learn how social media work<br />
  13. 13. What I’m trying to do<br />Have outlets to promote myself as a thoughtful professional<br />Display my writing, thinking on the blog<br />LinkedIn endorsements<br />LinkedIn discussion groups<br />Twitter postings to promote blog<br />Facebook postings<br />Always looking for the right audiences<br />
  14. 14. What I’m trying to do<br />Connect with thought leaders in social media<br />Chris Brogan – e-mail <br />Gini Dietrich<br />Charlotte Shaff’s story<br />Because of what they do, these folks are approachable and responsive<br />Don’t wear out your welcome<br />
  15. 15. What I’m trying to do<br />Learn how the media use social media<br />@12SPORTSARIZONA Need a great pass rusher, more depth in secondary, and a fountain of youth for Kurt Warner 5:31 PM Jan 18th via TweetDeckin reply to 12SPORTSARIZONA<br />Direct interaction with reporters, editors - @fayfredricks<br />An insightful blog entry: Valley PR blog<br />
  16. 16. What I’m trying to do<br />Learn how my clients might use social media<br />One application to date: an internal blog<br />Another application – social media section in a crisis communications plan for a university<br />Monitor what’s being said about clients – Google alerts,<br /> Side benefits from social media involvement<br />Learned about plug-ins<br />Learned how to get the technology platform for free<br />Learned enough to overcome IT anxieties<br />
  17. 17. Using time wisely<br />The Brogan formula<br />¼ time listening – “Grow Bigger Ears”<br />½ time commenting, communicating (Twitter, leaving comments on blogs of interest, etc.)<br />¼ time creating content<br />It takes me an hour to write a blog, so that would be four hours a day<br />
  18. 18. Using time wisely<br />The Dietrich formula<br />One hour a day<br />Get an account at<br />15 minutes finding, scheduling Tweets about interesting articles, news ( works)<br />10 minutes scheduling self-serving Tweets<br />10 minutes on Tweetdeck finding items to retweet<br />5 minutes on setting up distribution of content to other social networks<br />10 minutes answering questions on LinkedIn<br />10 minutes responding on Facebook and Twitter <br />
  19. 19. My formula<br />Write three/four blogs a week – 1 hour each<br />Skim Alltop, RSS feeds each day (15 minutes)<br />Use Stumbleupon to schedule tweets to promote my blog entries (< 5 minutes)<br />Visit Twitter via Tweetdeck two-three times a day – spend 10 minutes reading, commenting, retweeting<br />Visit Facebook once a day – comment as needed in 10 minutes<br />Visit LinkedIn groups twice a week for 15 minutes – comment as I can add value<br />About two hours a day in all<br />
  20. 20. Benefits of social media for you<br />Only you can decide<br />Need to know what they can do, so you might as well use yourself to learn<br />