Web 2.0 for the rest of us


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  • How many people here have heard of Web 2.0? How many here are very excited about web 2.0? How many here never want to hear those words uttered again? Why? The idea of forecasting what’s going to happen next in technology is not easy. But I think I can give you a general sense of where we’re headed and some of the tools you can implement to make sure you end up there too…Oh, and why any of this actually matters. And I want you to know that fundamentally, everything I’m going to talk about here today is about Power. Here’s why – because Information is power. People with information are powerful. And powerful people can make change. And change is transformative. At the heart of every nonprofit’s work is giving information to individuals – information that will empower them to take action that will change their lives, the lives of their neighbors, and to transform their communities. You know that better than anyone. When you give a woman the information she needs to understand her rights as a tenant, to avoid eviction, and to stay off the streets, you’ve made her more powerful. When you help a person learn the small things they can do around their house to reduce greenhouse gas emissions, you’ve made them more powerful When you give anyone information, you give them power, and power is transformative. Now – everyone wants power. Not in a Machiavellian way. But no one wants to be helpless. So everyone wants information. So to understand where technology is headed, we have to look at how we’re getting and interacting with information. So with that…..
  • Web 2.0 for the rest of us

    1. 1. People who change the world need the tools to do it.
    2. 2. http://flickr.com/photos/winkelmander/295639973/ <ul><li>Takeaways </li></ul><ul><li>What is social media (web 2.0?) </li></ul><ul><li>Where do I learn more? </li></ul><ul><li>Where do I begin? </li></ul>
    3. 3. WHY Internet Tools? <ul><li>73% of Americans are online </li></ul><ul><li>42% have broadband access </li></ul><ul><li>88% of 18 to 29 year olds are online </li></ul>
    4. 7. YOU!
    5. 8. THEM! http://flickr.com/photos/patisfaction/33984854/
    6. 9. WHICH Internet Tools?
    7. 11. Four questions to ask your self about your web strategy:
    8. 12. Does it help you: LISTEN http://flickr.com/photos/minor9th/120180407/
    9. 13. Does it start: CONVERSATIONS http://flickr.com/photos/letthemtalk/202041390/
    10. 14. Does it let users: SHARE http://flickr.com/photos/minor9th/120180407/
    11. 15. Do your strategies: INTEGRATE http://flickr.com/photos/conchur/423239518/
    12. 16. Where to begin? http://flickr.com/photos/engelsgjerd/825755472/
    13. 17. Jump in as an Individual http://flickr.com/photos/rachel-b/785104044/ 21 Days to Make a Habit
    14. 18. Let’s Explore
    15. 19. Tags/Social Bookmarking <ul><li>Identify pictures, sites, files with words that make sense to you. </li></ul><ul><li>Share those resources with others </li></ul><ul><li>Keywords to describe Digital Objects </li></ul>
    16. 20. Tags/Social Bookmarking http://ma.gnolia.com/ http://www.furl.net/
    17. 21. Tags/Social Bookmarking <ul><li>Ideas </li></ul><ul><ul><li>Build a knowledge center for your stakeholders </li></ul></ul><ul><ul><li>Publish community photos from an event or experience </li></ul></ul><ul><ul><li>Have a photo contest </li></ul></ul><ul><ul><li>Create a tag for your staff to use to share sites </li></ul></ul>
    18. 22. Tags - Considerations <ul><li>It’s a habit shift – incorporate it into your workflow/day </li></ul><ul><li>Share your tags - have a tag buddy </li></ul><ul><li>Try searching tags before you use Google </li></ul><ul><li>Think about whether or not you could share tags with your community </li></ul>
    19. 23. RSS <ul><li>Publish Your Information </li></ul><ul><li>Aggregate a Network of Information </li></ul>
    20. 24. RSS
    21. 25. RSS
    22. 26. RSS
    23. 27. RSS - Considerations <ul><li>It’s a habit shift – incorporate it into your workflow/day </li></ul><ul><li>Start slow – master the reader first </li></ul><ul><li>RSS users are still a smaller audience, and are usually more tech savvy </li></ul><ul><li>Look for ways to promote and engage your community by publishing with RSS </li></ul>
    24. 28. Blogs I can’t remember anything anymore! My volunteers are bored! Not enough people know about my program! I’m LONELY! http://flickr.com/photos/zizzy/417769736/ Knowledge Management Community Engagement Publicity/Marketing Community
    25. 29. Blogs http://flickr.com/photos/zizzy/417769736/ Source: Beth Kanter, bethkanter.typepad.com
    26. 30. Blogs - Community Stories
    27. 31. Blogs <ul><li>Ideas </li></ul><ul><ul><li>Volunteer stories </li></ul></ul><ul><ul><li>Field Staff stories </li></ul></ul><ul><ul><li>Communities of Interest </li></ul></ul><ul><ul><li>Event Participants </li></ul></ul><ul><ul><li>Knowledge Management </li></ul></ul>
    28. 32. Blogs - Considerations <ul><li>What is the purpose of your blog? </li></ul><ul><li>Who is the audience for your blog? </li></ul><ul><li>What is your blog’s voice? </li></ul><ul><li>Who will blog? </li></ul><ul><li>What is your launch strategy? </li></ul><ul><li>How will you promote your blog? </li></ul>
    29. 33. Social Networking Sites
    30. 34. Social Networking Sites Social Networking Sites Build Awareness of Your Organization by Leveraging Your Supporters
    31. 35. Social Networking Sites Social Networking Sites Turn Supporters into Actors
    32. 36. Social Networking Sites Social Networking Sites Drive them Back to Your Site! Integrate!
    33. 37. Let’s Review Tags RSS Blogs Social Networking Extra Credit: Second Life Viral Video Wikis Widget Fundraising http://flickr.com/photos/ultimateslug/416170998/
    34. 38. What Would You Do? Tags RSS Blogs Social Networking Extra Credit: Second Life Viral Video Wikis Widget Fundraising http://flickr.com/photos/ultimateslug/416170998/
    35. 39. Thanks: bethkanter.wikispaces.com
    36. 40. Contact Me <ul><li>Website: nten.org </li></ul><ul><li>Email: [email_address] </li></ul><ul><li>Skype: ntenhross </li></ul><ul><li>On Facebook </li></ul><ul><li>On LinkedIn </li></ul>