http://cutedogtheory.wikispaces.com/

1. The Cute Dog Theory:
Nonprofits and Social Media Adoption

2. What the heck is the Cute
Dog Theory?

3. It’s a remix of the Cute Cat Theory!

4. Web 1.0 tools were
created so physicists
could share their
research papers

5. Web2.0: to share cute cat photos

6. Wait a second … looking at
nonprofits that have successfully
Adopted social media ..
There are a lot of dog lovers …..

7. Assess Audience
Online Social Activities

8. A Quick Poll with Digital Natives

9. Discuss/set objectives first

10. Not a monologue