The Pinterest Effect - How Businesses Can Use Pinterest For Marketing


Published on

Pinterest came on the seen quick and rapidly grew to 10 million visitors a month in January 2012 while growing their user base to well of 40 million in 2012.

This presentation review the growth of Pinterest and then provides businesses with actionable examples of how they can utilize Pinterest for their business and also includes several case studies.

Published in: Technology, Business
  • Be the first to comment

The Pinterest Effect - How Businesses Can Use Pinterest For Marketing

  1. 1. @atraine The Pinterest Effect Andrew Melchior, Co-Founder
  2. 2. @atraine • Pinterest (launched in March 2010) is a virtual pinboard that let's you bookmark to organize and share all the beautiful things you find on the web • You can create your own pinboards and you can browse other people's boards as well • Core difference with Pinterest: It says Look at THIS, instead of Look at ME PINTEREST IS THE TWITTER OF 2012
  3. 3. @atraine •  Traffic grew by 429% from 9/11 through 12/11 to roughly 7.2 M in Dec. 2011
  4. 4. @atraine •  Broke the 10 Million mark in January 2012 becoming the fastest independent site to hit 10 M uniques/month in the U.S. Source:TechCrunch
  5. 5. @atraine Source: DOMO 116% traffic growth in 2012 to 21.2M, 75% user growth
  6. 6. @atraine Percent of Pinterest users that are female
  7. 7. @atraine Percentage of Pinterest users Between 25-55 yrs old Source: Mashable
  8. 8. @atraine Percentage of retail referring traffic Pinterest accounts for Facebook = 26.4% Twitter = 3.61% Source: Shareaholic
  9. 9. @atraine Pinterest now the 4th largest organic traffic driver worldwide
  10. 10. @atraine Source: Bizrate
  11. 11. @atraine
  12. 12. @atraine
  13. 13. @atraine Travel companies and conferences companies use Pinterest to promote locations
  14. 14. @atraine Avalaunch Media uses Pinterest to highlight recent content marketing and infographic pieces
  15. 15. @atraine NORDSTROM uses Pinterest to highlight their fashion lines
  16. 16. @atraine Utah based ZAGG features products, gadgets, other related things
  17. 17. @atraine Gifts for Bloggers - Product retailers are making pinboards specific to markets GET CREATIVE!!!
  18. 18. @atraine Visit Bend uses Pinterest to highlight community businesses, events, etc.
  19. 19. @atraine Leveraging 
 • Create a company account • Create boards for your products, services, interests • Pin images to your newly created boards • Make sure your pins are shared on your company Facebook and Twitter profiles
  20. 20. @atraine Make sure your site is optimiz ed for Pinterest • Anything that is programmed in Flash CANNOT be pinned • Many JavaScript image preview tools block the option for pinning Test, Test, Test • Use the bookmarklet tool from Pinterest on your own site • Pinterest also offers a “Pin It” button you can add to products, images, etc. • There are Plugins out there for WordPress, and others Optimize for
  21. 21. @atraine Optimize for Mashable
  22. 22. @atraine Optimize for Mashable
  23. 23. @atraine Optimize for Mashable
  24. 24. @atraine YouTube reports 4 billion+ daily video views! Average U.S. internet user watched 23.2 hours of online video comScore study for Dec. of 2011 Case Study
  25. 25. @atraine Images Are Shared More Than Video Effect According to StruckAxiom X 10 more than Images Shared More
  26. 26. @atraine Why Images Are Shared More Than Videos •  People aren’t sure what the video is before they click it •  Unknown time commitment •  Not sure if they’ll want to share the video Effect vs.
  27. 27. @atraine So, Can You Combine The Two?