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Reaching the Bottom of the Pyramid

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Reaching the Bottom of the Pyramid

  1. Reaching out to the Bottom of the Pyramid Beth Kanter, Beth’s Blog NASSCOM India Leadership Forum Feb. 11, 2010
  2. Photo by Steve Goodman Cambodia
  3. Beth’s Blog Engaging Content in many places Sharing Conversations network Crowdsourcing Learning and content creation Fundraising
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  12. <ul><li>Monitor brand and reputation </li></ul><ul><li>Identify and reach new supporters </li></ul><ul><li>Raise money </li></ul>
  13. Listen Engage Relationships Mobilize Scale
  14. Listen: Monitor, Compile, Distribute I took an American Red Cross class I thought was less than satisfactory. […] The local chapter director. called me to talk about it honestly. They care about me and they’re willing to go the extra mile. I am now significantly more likely to take another class than I was before.” - Blogger
  15. Listening Drove Adoption
  16. Relationship building Customer service issue Influencer complaining … Engagement
  17. Mobilize
  18. Scale
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  21. Social Media’s Role in Disaster Relief Effort in Haiti
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  25. Thank You! Beth’s Blog http://beth.typepad.com

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