SlideShare a Scribd company logo
Amplification: Content 
Marketing that Works 
October 2014 Presentation 
Justin Jackson, Product Marketing at Sprintly
Join the conversation on Twi!er 
@thuelmadsen #KISSwebinar
Justin Jackson - Sprint.ly - @mijustin 
Justin Jackson is the Product Marketing 
Manager at Sprintly. He’s been featured in Inc. 
Magazine (“The secret to building a high 
trafficked blog”) and wrote a book called 
Amplification. He also hosts a podcast called 
Product People, and blogs at justinjackson.ca
Want to follow my tweets? 
@mijustin #KISSwebinar
Sprintly’s 
Content Marketing
Amplification is about catching bigger waves
Table of Contents 
1 Section One - What is Amplification? 
2 Section Two - Research 
Finding your audience 
Finding where they hang out 
Discovering their needs 
Organize your research 
3 Section Three - Writing & promoting
WATCH WEBINAR RECORDING NOW
What blogs do you read? 
1
Most corporate blogs are 
• Boring 
• Bland 
• Safe 
What kind of blogs do you read? 
• Opinionated 
• Surprising 
• Have a point of view 
• Teach you something
What is Content 
Marketing? 
1
What is content marketing? 
The Content Marketing Institute defines it like this: 
Section One 
“Content marketing is a marketing technique of 
creating and distributing valuable, relevant and 
consistent content to a!ract and acquire a clearly 
defined audience – with the objective of driving 
profitable customer action.”
How important is content marketing? 
Content wins for most effective strategy; but it’s also the hardest to implement 
Section One
Amplification = 
content x channel
What is Amplification? 
Section One 
There’s this fallacy that good content always gets 
discovered; but the truth is that good content 
needs distribution in order to be seen. 
You could be writing amazing posts that nobody 
hears about.
Example:
Example:
Example:
Example: 
Catching the wave in 2013 
Original post: 2011
What is Amplification? 
• Choosing a specific audience 
• Ge!ing to know their needs: observing trends + pa!erns 
• Responding to those needs with targeted content 
• Distributing your content through influential networks 
• Amplifying your signal on those networks by leveraging your personal 
network 
The key to success is to create great content and find great channels.
Section Two: 
Research 
2
Start with People
People first 
The first question you need to ask is: “who do I 
want to reach?” 
Section Two 
Every good product, website, campaign, and piece 
of writing starts with people in mind.
How do you choose your audience? 
• Make a list of all the potential customer types you could reach. Example: 
Product Managers, Project Managers, CEOs, Founders, Developers 
Make a long list! To trim it down ask these questions: 
• In which of these groups do we have an unnatural advantage? 
• Which of these groups are we most excited about? 
• Which of these groups has money to spend?
Technique #2: draw a venn diagram
Our target 
audience is: 
__________________
Finding pain
Section Two 
When you understand your audience’s pain you’ll 
be able to be!er define their problem. 
If you can describe the problem be!er than your 
customer they will assume you have the solution. 
- Pat Flynn
Example: pjrvs.com
Focus on their needs 
Section Two 
Don’t ask: ‘what do I want to write?’ Ask: ‘what do 
people need?’ 
Always be researching your niche; never stop. I 
look wherever people congregate: forums, mailing 
lists, blog posts, off-hand comments from people 
on Twi!er, support portals, user groups. 
- Amy Hoy
Observe people in 
their habitat
Where do people hang out? 
Online: 
• Forums 
• Sub-reddits 
• News aggregators 
• Social networks 
• Blogs 
• Support sites 
Offline: 
• Conferences 
• Meetups 
• Workshops 
• Coffee shops 
• Festivals 
• Industry parties
Research examples: where would you find managers?
What are you looking for? 
BIG 
problems 
trends 
pain points 
frustrations
Observing trends
Yesterday I saw this tweet:
He’s tweeting about this site: The Grid
He’s not happy about it
A lot of other designers don’t like it either
A lot of other designers don’t like it either
I go to Designer News:
Where have I seen this before?
Do you remember this?
Do you remember this?
Do you remember this?
Do you remember this?
What’s the trend we’re observing? 
Designers are feeling threatened.
This takes time. 
Collect and 
organize your 
research.
Sample research 
I’m using an app called keeeb.com to track trends.
Listen
Focus on your audience’s biggest problems 
Section Two 
If you are talking to potential customers, and the 
pain point that you’re going to target is not one of 
the top two most pressing issues in their life right 
now, don’t do that. 
Instead, do one of the top two things. If you’re not 
on my top two issue list, I’m not going to [pay 
a!ention]. 
- Patrick McKenzie (Patio11)
Organize your research 
• Record your findings 
• Organize them into groupings 
• Identify a big pain / issue / topic you could focus on 
You grow an audience by targeting a topic people care about!
Section Three: 
Writing & Promotion 
3
Write for your 
audience
Section Three 
Writing viral content is hard. For example, look at Nate Silver’s 
research on the number of views the average article on the 
Huffington Post gets: 
The average blog post got about 2,150 page views. 
This distribution, however, was highly inequitable. 
The top-performing blog post — one by the former 
Secretary of Labor, Robert Reich — had received 
about 27,000 page views as of Friday morning. The 
median blog post, on the other hand, received only 
about 550 page views.
Great, shareable content… 
• is simple 
• is surprising or unexpected 
• is focused on a specific problem, issue, or interest for a given audience 
• is well researched 
• has a “shareable moment”: a standout quote, diagram, or story 
• about 7 minutes long (1,000 - 1,600 words) 
You grow an audience by targeting a topic people care about!
www.useronboard.com/features-vs-benefits/
Why do people share content? 
Section Three 
We always seem to be on the lookout for who else 
will find this helpful, amusing or interesting, and 
our brain data are showing evidence of that. At 
the first encounter with information, people are 
already using the brain network involved in 
thinking about how this can be interesting to 
other people. We're wired to want to share 
information with other people. I think that is a 
profound statement about the social nature of our 
minds.
Types of content
brandonhilkert.com/courses/build-a-ruby-gem/
baremetrics.io/blog/startup-chat-pricing
sprint.ly/blog
useronboard.com
standtomake.com
Amplify your 
content
Which train are you going to hitch your content to?
Which train are you going to hitch your content to? 
Your own small network
Which train are you going to hitch your content to? 
Your own small network 
Someone else’s big network
Effects of amplification 
Section Three
Two types of amplifiers: 
1. Individual influencers 
Hiten Shah @rands Kevin Rose 
2. Online networks: communities, news sites, etc… 
Hacker News Designer News Product Hunt
How do you build relationships with influencers? 
Interviewed on 
Product People podcast 
Sprintly advisor 
Through Sprintly’s 
founder, Joe Stump 
Hiten Shah @rands Kevin Rose
How do you build relationships with influencers? 
Met at a conference 
Crashed a speaker’s 
dinner Met through writing 
club 
Samuel Hulick Maura Rodgers Ryan Hoover
How do you earn the right to on online communities? 
Add value 
Hacker News Designer News Product Hunt
Target the right networks 
Section Three
Coordinate your efforts 
Before you publish, contact influencers + your network 
• Give them a sneak peek into your post 
• Tell them why they might be interested 
• Ask for their feedback. 
The moment you publish, contact those folks again 
• Let them know your post has been published 
• Ask them to share on social networks (use pre-populated tweet for this) 
• Ask them to share on relevant networks
Example 1: Groovehq
Example 1: Groovehq
Section Three 
Coordinate your launch
The game plan 
1. Give influencers and your personal network a sneak peek 
2. Let them know when you’re going to publish and how they can help 
3. Publish + Share on high value networks 
4. Mobilize your network to share + get initial traction on community 
sites 
5. Engage with the response
Example 2
A note on 
Hacker News, 
Designer News, 
Product Hunt, 
Reddit…
It typically takes about 
20-30 minutes for a story 
to slip off the "New 
Submissions" page. 
That's your window to 
get enough votes to 
appear on the front 
page.
The algorithm on News Sites favours new content 
“Reddit's hot ranking uses the logarithm 
function to weight the first votes higher than the 
rest. The first 10 up-votes have the same weight 
as the next 100 up-votes.” -Amir Salihefendic 
• On most news sites, initial traction is critical 
• In most algorithms, the time since submission is particularly important. 
• The more time that elapses, the harder the score falls 
• “The first 10 up-votes have the same weight as the next 100 up-votes.”
The algorithm on News Sites favours new content
Can you game the system? 
You have to write something genuinely interesting. 
That's the difference between being on the front page for 
10 to 30 minutes, and being there for 10 hours. HN is very 
very unforgiving and that's awesome because it can't 
*really* be gamed. If the submission is no good, no 
amount of "tricks" will help. -Swizec Teller 
• Reddit and Hacker News have fairly sophisticated voting ring detectors 
• Don’t ask your same people over and over again to up-vote your posts 
• Don’t have people from the same IP address (same office) vote
Timing is important 
"Timing plays a big part in most every success." 
• Publish in the morning! 
• Be aware of what else is happening in the world. 
• What's happening in your niche? 
• Initial traction is key 
- Jason Fried
A%er you publish
A%er you publish 
Block off time a%er you publish: 
• Respond to those that engage with your content 
• Look for opportunities to expand the discussion, or share the post in new 
networks 
• Thank everyone that shares it 
Thanking people will surprise them. 
Show gratitude to the people who took the time to share your post. You can do 
this by searching for the URL or keywords from your post in Twi!er. Thanking 
people will increase the likelihood that they'll follow your work in the future.
Questions? 
Justin Jackson 
Product Marketing 
Sprintly 
@mijustin 
jjackson@quickle%.com 
Thue Madsen 
Marketing Associate 
KISSmetrics 
@ThueLMadsen 
tmadsen@kissmetrics.com
Start Your Free KISSmetrics Trial 
LOG IN WITH GOOGLE
THANK YOU 
Justin Jackson 
Product Marketing at Sprintly

More Related Content

What's hot

Pinterest for business and personal
Pinterest for business and personalPinterest for business and personal
Pinterest for business and personalBridget Gibbons
 
How to integrate content strategy and social media
How to integrate content strategy and social mediaHow to integrate content strategy and social media
How to integrate content strategy and social mediaEthology
 
Social Media 101 for Nonprofits
Social Media 101 for NonprofitsSocial Media 101 for Nonprofits
Social Media 101 for NonprofitsBridget Gibbons
 
Search Engine Optimization Basics
Search Engine Optimization BasicsSearch Engine Optimization Basics
Search Engine Optimization BasicsBridget Gibbons
 
Social Media Optimization and Marketing 101
Social Media Optimization and Marketing 101Social Media Optimization and Marketing 101
Social Media Optimization and Marketing 101Muhammad Saleem
 
The New Little Bird Influencer Marketing Platform
The New Little Bird Influencer Marketing Platform The New Little Bird Influencer Marketing Platform
The New Little Bird Influencer Marketing Platform Little Bird
 
Social Media Marketing for Businesses
Social Media Marketing for BusinessesSocial Media Marketing for Businesses
Social Media Marketing for BusinessesBridget Gibbons
 
Westchester PC User Group Social Media Presentation
Westchester PC User Group Social Media PresentationWestchester PC User Group Social Media Presentation
Westchester PC User Group Social Media PresentationBridget Gibbons
 
How to Leverage Blogs (Yours & Others) to Increase Your Search Engine Visibil...
How to Leverage Blogs (Yours & Others) to Increase Your Search Engine Visibil...How to Leverage Blogs (Yours & Others) to Increase Your Search Engine Visibil...
How to Leverage Blogs (Yours & Others) to Increase Your Search Engine Visibil...Online Marketing Summit
 
Social Media For Small Businesses - Spring 2015
Social Media For Small Businesses - Spring 2015Social Media For Small Businesses - Spring 2015
Social Media For Small Businesses - Spring 2015Bridget Gibbons
 
Facebook for business spr 2013
Facebook for business spr 2013Facebook for business spr 2013
Facebook for business spr 2013Bridget Gibbons
 
Making sense of social media - Dansk Netværks Akademi-presentation-1706
Making sense of social media - Dansk Netværks Akademi-presentation-1706Making sense of social media - Dansk Netværks Akademi-presentation-1706
Making sense of social media - Dansk Netværks Akademi-presentation-1706Thomas Müllertz
 
social media seminar - as prepared for Ploughshares Fund
social media seminar - as prepared for Ploughshares Fundsocial media seminar - as prepared for Ploughshares Fund
social media seminar - as prepared for Ploughshares FundSusan Tenby
 
Viral Marketing : Viral Mechanisms and Seeding Strategies
Viral Marketing : Viral Mechanisms and Seeding StrategiesViral Marketing : Viral Mechanisms and Seeding Strategies
Viral Marketing : Viral Mechanisms and Seeding StrategiesBrian_Chappell
 
Corporate Social Content Strategy
Corporate Social Content StrategyCorporate Social Content Strategy
Corporate Social Content StrategyCT Moore
 
Influencing Search with Social Signals: Rob Garner at Pubcon Las Vegas 2013
Influencing Search with Social Signals: Rob Garner at Pubcon Las Vegas 2013Influencing Search with Social Signals: Rob Garner at Pubcon Las Vegas 2013
Influencing Search with Social Signals: Rob Garner at Pubcon Las Vegas 2013Advice Interactive Group
 
Use Social Media To Generate Leads
Use Social Media To Generate LeadsUse Social Media To Generate Leads
Use Social Media To Generate LeadsRobyn Hatfield
 
Introduction to social media training for BBC Vision
Introduction to social media training for BBC VisionIntroduction to social media training for BBC Vision
Introduction to social media training for BBC VisionRowan Kerek Robertson
 

What's hot (20)

Pinterest for business and personal
Pinterest for business and personalPinterest for business and personal
Pinterest for business and personal
 
How to integrate content strategy and social media
How to integrate content strategy and social mediaHow to integrate content strategy and social media
How to integrate content strategy and social media
 
Social Media 101 for Nonprofits
Social Media 101 for NonprofitsSocial Media 101 for Nonprofits
Social Media 101 for Nonprofits
 
Search Engine Optimization Basics
Search Engine Optimization BasicsSearch Engine Optimization Basics
Search Engine Optimization Basics
 
Social Media Optimization and Marketing 101
Social Media Optimization and Marketing 101Social Media Optimization and Marketing 101
Social Media Optimization and Marketing 101
 
The New Little Bird Influencer Marketing Platform
The New Little Bird Influencer Marketing Platform The New Little Bird Influencer Marketing Platform
The New Little Bird Influencer Marketing Platform
 
Social Media Marketing for Businesses
Social Media Marketing for BusinessesSocial Media Marketing for Businesses
Social Media Marketing for Businesses
 
Westchester PC User Group Social Media Presentation
Westchester PC User Group Social Media PresentationWestchester PC User Group Social Media Presentation
Westchester PC User Group Social Media Presentation
 
How to Leverage Blogs (Yours & Others) to Increase Your Search Engine Visibil...
How to Leverage Blogs (Yours & Others) to Increase Your Search Engine Visibil...How to Leverage Blogs (Yours & Others) to Increase Your Search Engine Visibil...
How to Leverage Blogs (Yours & Others) to Increase Your Search Engine Visibil...
 
Social Media For Small Businesses - Spring 2015
Social Media For Small Businesses - Spring 2015Social Media For Small Businesses - Spring 2015
Social Media For Small Businesses - Spring 2015
 
Facebook for business spr 2013
Facebook for business spr 2013Facebook for business spr 2013
Facebook for business spr 2013
 
Making sense of social media - Dansk Netværks Akademi-presentation-1706
Making sense of social media - Dansk Netværks Akademi-presentation-1706Making sense of social media - Dansk Netværks Akademi-presentation-1706
Making sense of social media - Dansk Netværks Akademi-presentation-1706
 
social media seminar - as prepared for Ploughshares Fund
social media seminar - as prepared for Ploughshares Fundsocial media seminar - as prepared for Ploughshares Fund
social media seminar - as prepared for Ploughshares Fund
 
Viral Marketing : Viral Mechanisms and Seeding Strategies
Viral Marketing : Viral Mechanisms and Seeding StrategiesViral Marketing : Viral Mechanisms and Seeding Strategies
Viral Marketing : Viral Mechanisms and Seeding Strategies
 
Corporate Social Content Strategy
Corporate Social Content StrategyCorporate Social Content Strategy
Corporate Social Content Strategy
 
Influencing Search with Social Signals: Rob Garner at Pubcon Las Vegas 2013
Influencing Search with Social Signals: Rob Garner at Pubcon Las Vegas 2013Influencing Search with Social Signals: Rob Garner at Pubcon Las Vegas 2013
Influencing Search with Social Signals: Rob Garner at Pubcon Las Vegas 2013
 
Use Social Media To Generate Leads
Use Social Media To Generate LeadsUse Social Media To Generate Leads
Use Social Media To Generate Leads
 
Introduction to social media training for BBC Vision
Introduction to social media training for BBC VisionIntroduction to social media training for BBC Vision
Introduction to social media training for BBC Vision
 
COMM 3580 Feb 24
COMM 3580 Feb 24COMM 3580 Feb 24
COMM 3580 Feb 24
 
Linked in winter 2016
Linked in winter 2016Linked in winter 2016
Linked in winter 2016
 

Viewers also liked

5 Steps To Creating Your Integrated Content Strategy
5 Steps To Creating Your Integrated Content Strategy5 Steps To Creating Your Integrated Content Strategy
5 Steps To Creating Your Integrated Content StrategyOverit
 
Branded Content Campaign: How to in 5 Steps
Branded Content Campaign: How to in 5 StepsBranded Content Campaign: How to in 5 Steps
Branded Content Campaign: How to in 5 Stepsadrianofarrell
 
UX Alive Conference speaker is Ashwin Sodhi presentations
UX Alive Conference speaker is Ashwin Sodhi presentationsUX Alive Conference speaker is Ashwin Sodhi presentations
UX Alive Conference speaker is Ashwin Sodhi presentationsUX Alive Conference
 
“Dammit, Jim! I’m a designer, not a copywriter!”
“Dammit, Jim! I’m a designer, not a copywriter!”“Dammit, Jim! I’m a designer, not a copywriter!”
“Dammit, Jim! I’m a designer, not a copywriter!”Rebekah Baggs
 
Using VoiceThread for digital storytelling in schools
Using VoiceThread for digital storytelling in schoolsUsing VoiceThread for digital storytelling in schools
Using VoiceThread for digital storytelling in schoolsFred Mindlin
 
Top 10 Marketing Trends that Will Rock 2015
Top 10 Marketing Trends that Will Rock 2015Top 10 Marketing Trends that Will Rock 2015
Top 10 Marketing Trends that Will Rock 2015Heyday ApS
 
NEXT12 Creative Track curated by 99Faces
NEXT12 Creative Track curated by 99FacesNEXT12 Creative Track curated by 99Faces
NEXT12 Creative Track curated by 99FacesElisabeth Stangl
 
Reddit & StumbleUpon Ads - SMX West 2013
Reddit & StumbleUpon Ads - SMX West 2013Reddit & StumbleUpon Ads - SMX West 2013
Reddit & StumbleUpon Ads - SMX West 2013Brent Csutoras
 
The State of SEO and Internet Marketing in 2012
The State of SEO and Internet Marketing in 2012The State of SEO and Internet Marketing in 2012
The State of SEO and Internet Marketing in 2012HubSpot
 
How to get Content Marketing Right
How to get Content Marketing RightHow to get Content Marketing Right
How to get Content Marketing Rightadrianofarrell
 
75 Customer Service Facts, Quotes & Statistics
75 Customer Service Facts, Quotes & Statistics75 Customer Service Facts, Quotes & Statistics
75 Customer Service Facts, Quotes & StatisticsHelp Scout
 
Building an Integrated Content Marketing Strategy
Building an Integrated Content Marketing StrategyBuilding an Integrated Content Marketing Strategy
Building an Integrated Content Marketing StrategyTiffany Monholon
 
Ux writing. Building experiences with words
Ux writing. Building experiences with wordsUx writing. Building experiences with words
Ux writing. Building experiences with wordsWojtek Aleksander
 
Content Strategy 2015: Marketing, Mobile, and the Enterprise
Content Strategy 2015: Marketing, Mobile, and the EnterpriseContent Strategy 2015: Marketing, Mobile, and the Enterprise
Content Strategy 2015: Marketing, Mobile, and the EnterpriseKristina Halvorson
 
Content Strategy for Everything
Content Strategy for EverythingContent Strategy for Everything
Content Strategy for EverythingKristina Halvorson
 
Design in Tech Report 2017
Design in Tech Report 2017Design in Tech Report 2017
Design in Tech Report 2017John Maeda
 

Viewers also liked (20)

5 Steps To Creating Your Integrated Content Strategy
5 Steps To Creating Your Integrated Content Strategy5 Steps To Creating Your Integrated Content Strategy
5 Steps To Creating Your Integrated Content Strategy
 
Branded Content Campaign: How to in 5 Steps
Branded Content Campaign: How to in 5 StepsBranded Content Campaign: How to in 5 Steps
Branded Content Campaign: How to in 5 Steps
 
UX Alive Conference speaker is Ashwin Sodhi presentations
UX Alive Conference speaker is Ashwin Sodhi presentationsUX Alive Conference speaker is Ashwin Sodhi presentations
UX Alive Conference speaker is Ashwin Sodhi presentations
 
“Dammit, Jim! I’m a designer, not a copywriter!”
“Dammit, Jim! I’m a designer, not a copywriter!”“Dammit, Jim! I’m a designer, not a copywriter!”
“Dammit, Jim! I’m a designer, not a copywriter!”
 
Using VoiceThread for digital storytelling in schools
Using VoiceThread for digital storytelling in schoolsUsing VoiceThread for digital storytelling in schools
Using VoiceThread for digital storytelling in schools
 
Top 10 Marketing Trends that Will Rock 2015
Top 10 Marketing Trends that Will Rock 2015Top 10 Marketing Trends that Will Rock 2015
Top 10 Marketing Trends that Will Rock 2015
 
NEXT12 Creative Track curated by 99Faces
NEXT12 Creative Track curated by 99FacesNEXT12 Creative Track curated by 99Faces
NEXT12 Creative Track curated by 99Faces
 
Step by Step Content Marketing
Step by Step Content MarketingStep by Step Content Marketing
Step by Step Content Marketing
 
Reddit & StumbleUpon Ads - SMX West 2013
Reddit & StumbleUpon Ads - SMX West 2013Reddit & StumbleUpon Ads - SMX West 2013
Reddit & StumbleUpon Ads - SMX West 2013
 
The State of SEO and Internet Marketing in 2012
The State of SEO and Internet Marketing in 2012The State of SEO and Internet Marketing in 2012
The State of SEO and Internet Marketing in 2012
 
Writing Storyboards
Writing StoryboardsWriting Storyboards
Writing Storyboards
 
How to get Content Marketing Right
How to get Content Marketing RightHow to get Content Marketing Right
How to get Content Marketing Right
 
75 Customer Service Facts, Quotes & Statistics
75 Customer Service Facts, Quotes & Statistics75 Customer Service Facts, Quotes & Statistics
75 Customer Service Facts, Quotes & Statistics
 
Building an Integrated Content Marketing Strategy
Building an Integrated Content Marketing StrategyBuilding an Integrated Content Marketing Strategy
Building an Integrated Content Marketing Strategy
 
Ux writing. Building experiences with words
Ux writing. Building experiences with wordsUx writing. Building experiences with words
Ux writing. Building experiences with words
 
Content Strategy 2015: Marketing, Mobile, and the Enterprise
Content Strategy 2015: Marketing, Mobile, and the EnterpriseContent Strategy 2015: Marketing, Mobile, and the Enterprise
Content Strategy 2015: Marketing, Mobile, and the Enterprise
 
A Content Strategy Roadmap
A Content Strategy RoadmapA Content Strategy Roadmap
A Content Strategy Roadmap
 
Content Strategy for Everything
Content Strategy for EverythingContent Strategy for Everything
Content Strategy for Everything
 
You Suck At PowerPoint! by @jessedee
You Suck At PowerPoint! by @jessedeeYou Suck At PowerPoint! by @jessedee
You Suck At PowerPoint! by @jessedee
 
Design in Tech Report 2017
Design in Tech Report 2017Design in Tech Report 2017
Design in Tech Report 2017
 

Similar to Amplification: Content Marketing That Works

Content marketing for business
Content marketing for businessContent marketing for business
Content marketing for businessDr Claire Trévien
 
Advanced social media_for_pt_s_cs_template_v4
Advanced social media_for_pt_s_cs_template_v4Advanced social media_for_pt_s_cs_template_v4
Advanced social media_for_pt_s_cs_template_v4PresenTense Group
 
Caseivpresentation 090405211009-phpapp02(1)
Caseivpresentation 090405211009-phpapp02(1)Caseivpresentation 090405211009-phpapp02(1)
Caseivpresentation 090405211009-phpapp02(1)Mirzam86
 
Content Sharing Success Recipes from 6 of the most socially-shared
Content Sharing Success Recipes from 6 of the most socially-sharedContent Sharing Success Recipes from 6 of the most socially-shared
Content Sharing Success Recipes from 6 of the most socially-sharedi-SCOOP
 
College of Consultants Presentation - Kellogg Action Lab
College of Consultants Presentation - Kellogg Action LabCollege of Consultants Presentation - Kellogg Action Lab
College of Consultants Presentation - Kellogg Action LabBeth Kanter
 
Growth Hacking Your Social Media
Growth Hacking Your Social MediaGrowth Hacking Your Social Media
Growth Hacking Your Social MediaImagine
 
The How To Guide To Social Media Marketing
The How To Guide To Social Media MarketingThe How To Guide To Social Media Marketing
The How To Guide To Social Media MarketingSocialize Group
 
Passle MarketingCamp Mar 2016 - Content Marketing For Business
Passle MarketingCamp Mar 2016 - Content Marketing For BusinessPassle MarketingCamp Mar 2016 - Content Marketing For Business
Passle MarketingCamp Mar 2016 - Content Marketing For BusinessBen Mumby-Croft
 
Beyond Social Media: Using Online Marketing to Build Your Business
Beyond Social Media:  Using Online Marketing to Build Your BusinessBeyond Social Media:  Using Online Marketing to Build Your Business
Beyond Social Media: Using Online Marketing to Build Your BusinessRhonda Hurwitz
 
Advancedsocialmedia
AdvancedsocialmediaAdvancedsocialmedia
Advancedsocialmediaibrand mk
 
Nycon social media nyfa presentation
Nycon social media nyfa presentationNycon social media nyfa presentation
Nycon social media nyfa presentationAndrew Marietta
 
How donuts can help you communicate in an online world
How donuts can help you communicate in an online world How donuts can help you communicate in an online world
How donuts can help you communicate in an online world George Hulbert
 
You’re Not A Dog: How Lawyers Can Put Their Best Foot Forward Online
You’re Not A Dog: How Lawyers Can Put Their Best Foot Forward OnlineYou’re Not A Dog: How Lawyers Can Put Their Best Foot Forward Online
You’re Not A Dog: How Lawyers Can Put Their Best Foot Forward OnlineRocket Matter, LLC
 
Social media &_engagement_marketing_8.17.11
Social media &_engagement_marketing_8.17.11Social media &_engagement_marketing_8.17.11
Social media &_engagement_marketing_8.17.11candidmarketer
 
Personal Branding & Digital Marketing
Personal Branding & Digital Marketing Personal Branding & Digital Marketing
Personal Branding & Digital Marketing Pam Perry
 
Electronic marketing a_definition
Electronic marketing a_definitionElectronic marketing a_definition
Electronic marketing a_definitionCheryl Lawson
 
Leveraging Social Media for Fundraising Success
Leveraging Social Media for Fundraising SuccessLeveraging Social Media for Fundraising Success
Leveraging Social Media for Fundraising SuccessMikey Ames
 
The 5 step formula to maximizing your content's roi
The 5 step formula to maximizing your content's roiThe 5 step formula to maximizing your content's roi
The 5 step formula to maximizing your content's roiMeetEdgar
 

Similar to Amplification: Content Marketing That Works (20)

Content marketing for business
Content marketing for businessContent marketing for business
Content marketing for business
 
Advanced social media_for_pt_s_cs_template_v4
Advanced social media_for_pt_s_cs_template_v4Advanced social media_for_pt_s_cs_template_v4
Advanced social media_for_pt_s_cs_template_v4
 
Caseivpresentation 090405211009-phpapp02(1)
Caseivpresentation 090405211009-phpapp02(1)Caseivpresentation 090405211009-phpapp02(1)
Caseivpresentation 090405211009-phpapp02(1)
 
Content Sharing Success Recipes from 6 of the most socially-shared
Content Sharing Success Recipes from 6 of the most socially-sharedContent Sharing Success Recipes from 6 of the most socially-shared
Content Sharing Success Recipes from 6 of the most socially-shared
 
College of Consultants Presentation - Kellogg Action Lab
College of Consultants Presentation - Kellogg Action LabCollege of Consultants Presentation - Kellogg Action Lab
College of Consultants Presentation - Kellogg Action Lab
 
Growth Hacking Your Social Media
Growth Hacking Your Social MediaGrowth Hacking Your Social Media
Growth Hacking Your Social Media
 
The How To Guide To Social Media Marketing
The How To Guide To Social Media MarketingThe How To Guide To Social Media Marketing
The How To Guide To Social Media Marketing
 
Passle MarketingCamp Mar 2016 - Content Marketing For Business
Passle MarketingCamp Mar 2016 - Content Marketing For BusinessPassle MarketingCamp Mar 2016 - Content Marketing For Business
Passle MarketingCamp Mar 2016 - Content Marketing For Business
 
Beyond Social Media: Using Online Marketing to Build Your Business
Beyond Social Media:  Using Online Marketing to Build Your BusinessBeyond Social Media:  Using Online Marketing to Build Your Business
Beyond Social Media: Using Online Marketing to Build Your Business
 
Social Selling Workshop
Social Selling WorkshopSocial Selling Workshop
Social Selling Workshop
 
Advancedsocialmedia
AdvancedsocialmediaAdvancedsocialmedia
Advancedsocialmedia
 
Nycon social media nyfa presentation
Nycon social media nyfa presentationNycon social media nyfa presentation
Nycon social media nyfa presentation
 
How donuts can help you communicate in an online world
How donuts can help you communicate in an online world How donuts can help you communicate in an online world
How donuts can help you communicate in an online world
 
You’re not a dog
You’re not a dogYou’re not a dog
You’re not a dog
 
You’re Not A Dog: How Lawyers Can Put Their Best Foot Forward Online
You’re Not A Dog: How Lawyers Can Put Their Best Foot Forward OnlineYou’re Not A Dog: How Lawyers Can Put Their Best Foot Forward Online
You’re Not A Dog: How Lawyers Can Put Their Best Foot Forward Online
 
Social media &_engagement_marketing_8.17.11
Social media &_engagement_marketing_8.17.11Social media &_engagement_marketing_8.17.11
Social media &_engagement_marketing_8.17.11
 
Personal Branding & Digital Marketing
Personal Branding & Digital Marketing Personal Branding & Digital Marketing
Personal Branding & Digital Marketing
 
Electronic marketing a_definition
Electronic marketing a_definitionElectronic marketing a_definition
Electronic marketing a_definition
 
Leveraging Social Media for Fundraising Success
Leveraging Social Media for Fundraising SuccessLeveraging Social Media for Fundraising Success
Leveraging Social Media for Fundraising Success
 
The 5 step formula to maximizing your content's roi
The 5 step formula to maximizing your content's roiThe 5 step formula to maximizing your content's roi
The 5 step formula to maximizing your content's roi
 

More from Kissmetrics on SlideShare

How to Turn First Time Buyers into High Value All Star Customers
How to Turn First Time Buyers into High Value All Star CustomersHow to Turn First Time Buyers into High Value All Star Customers
How to Turn First Time Buyers into High Value All Star CustomersKissmetrics on SlideShare
 
32 Ways to Boost Engagement and Sales on Your eCommerce Site
32 Ways to Boost Engagement and Sales on Your eCommerce Site32 Ways to Boost Engagement and Sales on Your eCommerce Site
32 Ways to Boost Engagement and Sales on Your eCommerce SiteKissmetrics on SlideShare
 
The Perfect Email Remarketing Strategy for eCommerce
The Perfect Email Remarketing Strategy for eCommerceThe Perfect Email Remarketing Strategy for eCommerce
The Perfect Email Remarketing Strategy for eCommerceKissmetrics on SlideShare
 
Achieve high growth by keeping customers coming back to your ecommerce website
Achieve high growth by keeping customers coming back to your ecommerce websiteAchieve high growth by keeping customers coming back to your ecommerce website
Achieve high growth by keeping customers coming back to your ecommerce websiteKissmetrics on SlideShare
 
Understanding your customer psychographics without surveys or spending a lot ...
Understanding your customer psychographics without surveys or spending a lot ...Understanding your customer psychographics without surveys or spending a lot ...
Understanding your customer psychographics without surveys or spending a lot ...Kissmetrics on SlideShare
 
Messenger Marketing & Chatbots: How To 10x Sales & Leads Before Your Competitors
Messenger Marketing & Chatbots: How To 10x Sales & Leads Before Your CompetitorsMessenger Marketing & Chatbots: How To 10x Sales & Leads Before Your Competitors
Messenger Marketing & Chatbots: How To 10x Sales & Leads Before Your CompetitorsKissmetrics on SlideShare
 
Data-Driven Storytelling: How To Use Qualitative and Quantitative Insights To...
Data-Driven Storytelling: How To Use Qualitative and Quantitative Insights To...Data-Driven Storytelling: How To Use Qualitative and Quantitative Insights To...
Data-Driven Storytelling: How To Use Qualitative and Quantitative Insights To...Kissmetrics on SlideShare
 
Facebook News Feed Armageddon Survival Guide: 10 Hacks To Stay Alive This Year
Facebook News Feed Armageddon Survival Guide: 10 Hacks To Stay Alive This YearFacebook News Feed Armageddon Survival Guide: 10 Hacks To Stay Alive This Year
Facebook News Feed Armageddon Survival Guide: 10 Hacks To Stay Alive This YearKissmetrics on SlideShare
 
How to build a framework for customer empathy: Learning from a company that d...
How to build a framework for customer empathy: Learning from a company that d...How to build a framework for customer empathy: Learning from a company that d...
How to build a framework for customer empathy: Learning from a company that d...Kissmetrics on SlideShare
 
Making Data Meaningful with Kissmetrics' Populations
Making Data Meaningful with Kissmetrics' PopulationsMaking Data Meaningful with Kissmetrics' Populations
Making Data Meaningful with Kissmetrics' PopulationsKissmetrics on SlideShare
 
Kissmetrics Webinar - Email in a Social World
Kissmetrics Webinar - Email in a Social WorldKissmetrics Webinar - Email in a Social World
Kissmetrics Webinar - Email in a Social WorldKissmetrics on SlideShare
 
How to Kick-Start Your Customer Lifecycle with Email Marketing
How to Kick-Start Your Customer Lifecycle with Email MarketingHow to Kick-Start Your Customer Lifecycle with Email Marketing
How to Kick-Start Your Customer Lifecycle with Email MarketingKissmetrics on SlideShare
 
Get on the bus with your prospects and join their journey to become your cust...
Get on the bus with your prospects and join their journey to become your cust...Get on the bus with your prospects and join their journey to become your cust...
Get on the bus with your prospects and join their journey to become your cust...Kissmetrics on SlideShare
 
The top 3 ingredients to drive more sales through video marketing
The top 3 ingredients to drive more sales through video marketingThe top 3 ingredients to drive more sales through video marketing
The top 3 ingredients to drive more sales through video marketingKissmetrics on SlideShare
 
How to identify your highest impact growth opportunities
How to identify your highest impact growth opportunitiesHow to identify your highest impact growth opportunities
How to identify your highest impact growth opportunitiesKissmetrics on SlideShare
 
E-Commerce Promotion 101: How to Use Non-Intrusive Popups to Generate More Sa...
E-Commerce Promotion 101: How to Use Non-Intrusive Popups to Generate More Sa...E-Commerce Promotion 101: How to Use Non-Intrusive Popups to Generate More Sa...
E-Commerce Promotion 101: How to Use Non-Intrusive Popups to Generate More Sa...Kissmetrics on SlideShare
 
Advanced Content Marketing and SEO: Higher Rankings and More Traffic in Less ...
Advanced Content Marketing and SEO: Higher Rankings and More Traffic in Less ...Advanced Content Marketing and SEO: Higher Rankings and More Traffic in Less ...
Advanced Content Marketing and SEO: Higher Rankings and More Traffic in Less ...Kissmetrics on SlideShare
 
7 Pitfalls That Will Ruin Your Analytics Data and Prevent You from Getting An...
7 Pitfalls That Will Ruin Your Analytics Data and Prevent You from Getting An...7 Pitfalls That Will Ruin Your Analytics Data and Prevent You from Getting An...
7 Pitfalls That Will Ruin Your Analytics Data and Prevent You from Getting An...Kissmetrics on SlideShare
 

More from Kissmetrics on SlideShare (20)

How to Turn First Time Buyers into High Value All Star Customers
How to Turn First Time Buyers into High Value All Star CustomersHow to Turn First Time Buyers into High Value All Star Customers
How to Turn First Time Buyers into High Value All Star Customers
 
32 Ways to Boost Engagement and Sales on Your eCommerce Site
32 Ways to Boost Engagement and Sales on Your eCommerce Site32 Ways to Boost Engagement and Sales on Your eCommerce Site
32 Ways to Boost Engagement and Sales on Your eCommerce Site
 
The Perfect Email Remarketing Strategy for eCommerce
The Perfect Email Remarketing Strategy for eCommerceThe Perfect Email Remarketing Strategy for eCommerce
The Perfect Email Remarketing Strategy for eCommerce
 
Achieve high growth by keeping customers coming back to your ecommerce website
Achieve high growth by keeping customers coming back to your ecommerce websiteAchieve high growth by keeping customers coming back to your ecommerce website
Achieve high growth by keeping customers coming back to your ecommerce website
 
Understanding your customer psychographics without surveys or spending a lot ...
Understanding your customer psychographics without surveys or spending a lot ...Understanding your customer psychographics without surveys or spending a lot ...
Understanding your customer psychographics without surveys or spending a lot ...
 
How to Smarten Up Your Email Onboarding
How to Smarten Up Your Email OnboardingHow to Smarten Up Your Email Onboarding
How to Smarten Up Your Email Onboarding
 
Messenger Marketing & Chatbots: How To 10x Sales & Leads Before Your Competitors
Messenger Marketing & Chatbots: How To 10x Sales & Leads Before Your CompetitorsMessenger Marketing & Chatbots: How To 10x Sales & Leads Before Your Competitors
Messenger Marketing & Chatbots: How To 10x Sales & Leads Before Your Competitors
 
Data-Driven Storytelling: How To Use Qualitative and Quantitative Insights To...
Data-Driven Storytelling: How To Use Qualitative and Quantitative Insights To...Data-Driven Storytelling: How To Use Qualitative and Quantitative Insights To...
Data-Driven Storytelling: How To Use Qualitative and Quantitative Insights To...
 
Facebook News Feed Armageddon Survival Guide: 10 Hacks To Stay Alive This Year
Facebook News Feed Armageddon Survival Guide: 10 Hacks To Stay Alive This YearFacebook News Feed Armageddon Survival Guide: 10 Hacks To Stay Alive This Year
Facebook News Feed Armageddon Survival Guide: 10 Hacks To Stay Alive This Year
 
How to build a framework for customer empathy: Learning from a company that d...
How to build a framework for customer empathy: Learning from a company that d...How to build a framework for customer empathy: Learning from a company that d...
How to build a framework for customer empathy: Learning from a company that d...
 
Making Data Meaningful with Kissmetrics' Populations
Making Data Meaningful with Kissmetrics' PopulationsMaking Data Meaningful with Kissmetrics' Populations
Making Data Meaningful with Kissmetrics' Populations
 
Kissmetrics Webinar - Email in a Social World
Kissmetrics Webinar - Email in a Social WorldKissmetrics Webinar - Email in a Social World
Kissmetrics Webinar - Email in a Social World
 
How to Kick-Start Your Customer Lifecycle with Email Marketing
How to Kick-Start Your Customer Lifecycle with Email MarketingHow to Kick-Start Your Customer Lifecycle with Email Marketing
How to Kick-Start Your Customer Lifecycle with Email Marketing
 
Get on the bus with your prospects and join their journey to become your cust...
Get on the bus with your prospects and join their journey to become your cust...Get on the bus with your prospects and join their journey to become your cust...
Get on the bus with your prospects and join their journey to become your cust...
 
The Ultimate Growth Marketing Stack
The Ultimate Growth Marketing StackThe Ultimate Growth Marketing Stack
The Ultimate Growth Marketing Stack
 
The top 3 ingredients to drive more sales through video marketing
The top 3 ingredients to drive more sales through video marketingThe top 3 ingredients to drive more sales through video marketing
The top 3 ingredients to drive more sales through video marketing
 
How to identify your highest impact growth opportunities
How to identify your highest impact growth opportunitiesHow to identify your highest impact growth opportunities
How to identify your highest impact growth opportunities
 
E-Commerce Promotion 101: How to Use Non-Intrusive Popups to Generate More Sa...
E-Commerce Promotion 101: How to Use Non-Intrusive Popups to Generate More Sa...E-Commerce Promotion 101: How to Use Non-Intrusive Popups to Generate More Sa...
E-Commerce Promotion 101: How to Use Non-Intrusive Popups to Generate More Sa...
 
Advanced Content Marketing and SEO: Higher Rankings and More Traffic in Less ...
Advanced Content Marketing and SEO: Higher Rankings and More Traffic in Less ...Advanced Content Marketing and SEO: Higher Rankings and More Traffic in Less ...
Advanced Content Marketing and SEO: Higher Rankings and More Traffic in Less ...
 
7 Pitfalls That Will Ruin Your Analytics Data and Prevent You from Getting An...
7 Pitfalls That Will Ruin Your Analytics Data and Prevent You from Getting An...7 Pitfalls That Will Ruin Your Analytics Data and Prevent You from Getting An...
7 Pitfalls That Will Ruin Your Analytics Data and Prevent You from Getting An...
 

Recently uploaded

Colgate Palmolive Human Resources Management .pdf
Colgate Palmolive Human Resources Management .pdfColgate Palmolive Human Resources Management .pdf
Colgate Palmolive Human Resources Management .pdfArunPagare2
 
SocialMedia Marketing Plan for TheSparksFoundation
SocialMedia Marketing Plan for TheSparksFoundationSocialMedia Marketing Plan for TheSparksFoundation
SocialMedia Marketing Plan for TheSparksFoundationnoufiraahmd
 
SAUDI ARABIA MARKET OVERVIEW-PARTICLE BOARD.docx.pdf
SAUDI ARABIA MARKET OVERVIEW-PARTICLE BOARD.docx.pdfSAUDI ARABIA MARKET OVERVIEW-PARTICLE BOARD.docx.pdf
SAUDI ARABIA MARKET OVERVIEW-PARTICLE BOARD.docx.pdfJaveed khawaja
 
The Wide-Format Experience | PrintAction
The Wide-Format Experience | PrintActionThe Wide-Format Experience | PrintAction
The Wide-Format Experience | PrintActionVictoria Gaitskell
 
Unveiling the Epochs Top 10 Greatest Empires in History.pptx
Unveiling the Epochs Top 10 Greatest Empires in History.pptxUnveiling the Epochs Top 10 Greatest Empires in History.pptx
Unveiling the Epochs Top 10 Greatest Empires in History.pptxelizabethella096
 
Core Web Vitals SEO Workshop - improve your performance [pdf]
Core Web Vitals SEO Workshop - improve your performance [pdf]Core Web Vitals SEO Workshop - improve your performance [pdf]
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
 
NexGen Alignment: ABM’s Role in Uniting Marketing and Sales
NexGen Alignment: ABM’s Role in Uniting Marketing and SalesNexGen Alignment: ABM’s Role in Uniting Marketing and Sales
NexGen Alignment: ABM’s Role in Uniting Marketing and SalesDemandbase
 
The Wealth of a Homeonwers association is analogous to the wealth of a Nation
The Wealth of a Homeonwers association is analogous to the wealth of a NationThe Wealth of a Homeonwers association is analogous to the wealth of a Nation
The Wealth of a Homeonwers association is analogous to the wealth of a NationJoseph Lewis Aguirre
 
What is Digital Marketing? Advantages and Disadvantages
What is Digital Marketing? Advantages and DisadvantagesWhat is Digital Marketing? Advantages and Disadvantages
What is Digital Marketing? Advantages and Disadvantagesnewshariqueraza2
 
Taking The Guesswork Out of Your Lead Generation Campaign
Taking The Guesswork Out of Your Lead Generation CampaignTaking The Guesswork Out of Your Lead Generation Campaign
Taking The Guesswork Out of Your Lead Generation CampaignMartal Group
 
Unleashing Digital Marketing's Potential: Faith Cheltenham's Insights
Unleashing Digital Marketing's Potential: Faith Cheltenham's InsightsUnleashing Digital Marketing's Potential: Faith Cheltenham's Insights
Unleashing Digital Marketing's Potential: Faith Cheltenham's InsightsFaith Cheltenham
 
The ClearVoice Approach to Content Audits
The ClearVoice Approach to Content AuditsThe ClearVoice Approach to Content Audits
The ClearVoice Approach to Content AuditsClearVoice
 
Social Media Paid Ads Performance Report.pdf
Social Media Paid Ads Performance Report.pdfSocial Media Paid Ads Performance Report.pdf
Social Media Paid Ads Performance Report.pdfReportGarden
 
Beyond the Basics: Enhanced Strategies for Next-Level Advertising
Beyond the Basics: Enhanced Strategies for Next-Level AdvertisingBeyond the Basics: Enhanced Strategies for Next-Level Advertising
Beyond the Basics: Enhanced Strategies for Next-Level AdvertisingJessieGoodrum1
 
Content Segmentation for Organic Visibility
Content Segmentation for Organic VisibilityContent Segmentation for Organic Visibility
Content Segmentation for Organic VisibilityTony Robert
 
Wide Format Resource Guide | PrintAction
Wide Format Resource Guide | PrintActionWide Format Resource Guide | PrintAction
Wide Format Resource Guide | PrintActionVictoria Gaitskell
 
Bioremediation Technology and Services Market Analysis 2024-32
Bioremediation Technology and Services Market Analysis 2024-32Bioremediation Technology and Services Market Analysis 2024-32
Bioremediation Technology and Services Market Analysis 2024-32prajaktabandeinkwood
 
Unlocking Success: The Leading SEO Reseller Services in India
Unlocking Success: The Leading SEO Reseller Services in IndiaUnlocking Success: The Leading SEO Reseller Services in India
Unlocking Success: The Leading SEO Reseller Services in IndiaPitchPineMedia1
 
The Impact of lift advertising Screens in elevator Advertising
The Impact of lift advertising Screens in elevator AdvertisingThe Impact of lift advertising Screens in elevator Advertising
The Impact of lift advertising Screens in elevator AdvertisingVikasYadav194549
 
Link Building in 2024: What Works, What Doesn't, and What's Next
Link Building in 2024: What Works, What Doesn't, and What's NextLink Building in 2024: What Works, What Doesn't, and What's Next
Link Building in 2024: What Works, What Doesn't, and What's NextSearch Engine Journal
 

Recently uploaded (20)

Colgate Palmolive Human Resources Management .pdf
Colgate Palmolive Human Resources Management .pdfColgate Palmolive Human Resources Management .pdf
Colgate Palmolive Human Resources Management .pdf
 
SocialMedia Marketing Plan for TheSparksFoundation
SocialMedia Marketing Plan for TheSparksFoundationSocialMedia Marketing Plan for TheSparksFoundation
SocialMedia Marketing Plan for TheSparksFoundation
 
SAUDI ARABIA MARKET OVERVIEW-PARTICLE BOARD.docx.pdf
SAUDI ARABIA MARKET OVERVIEW-PARTICLE BOARD.docx.pdfSAUDI ARABIA MARKET OVERVIEW-PARTICLE BOARD.docx.pdf
SAUDI ARABIA MARKET OVERVIEW-PARTICLE BOARD.docx.pdf
 
The Wide-Format Experience | PrintAction
The Wide-Format Experience | PrintActionThe Wide-Format Experience | PrintAction
The Wide-Format Experience | PrintAction
 
Unveiling the Epochs Top 10 Greatest Empires in History.pptx
Unveiling the Epochs Top 10 Greatest Empires in History.pptxUnveiling the Epochs Top 10 Greatest Empires in History.pptx
Unveiling the Epochs Top 10 Greatest Empires in History.pptx
 
Core Web Vitals SEO Workshop - improve your performance [pdf]
Core Web Vitals SEO Workshop - improve your performance [pdf]Core Web Vitals SEO Workshop - improve your performance [pdf]
Core Web Vitals SEO Workshop - improve your performance [pdf]
 
NexGen Alignment: ABM’s Role in Uniting Marketing and Sales
NexGen Alignment: ABM’s Role in Uniting Marketing and SalesNexGen Alignment: ABM’s Role in Uniting Marketing and Sales
NexGen Alignment: ABM’s Role in Uniting Marketing and Sales
 
The Wealth of a Homeonwers association is analogous to the wealth of a Nation
The Wealth of a Homeonwers association is analogous to the wealth of a NationThe Wealth of a Homeonwers association is analogous to the wealth of a Nation
The Wealth of a Homeonwers association is analogous to the wealth of a Nation
 
What is Digital Marketing? Advantages and Disadvantages
What is Digital Marketing? Advantages and DisadvantagesWhat is Digital Marketing? Advantages and Disadvantages
What is Digital Marketing? Advantages and Disadvantages
 
Taking The Guesswork Out of Your Lead Generation Campaign
Taking The Guesswork Out of Your Lead Generation CampaignTaking The Guesswork Out of Your Lead Generation Campaign
Taking The Guesswork Out of Your Lead Generation Campaign
 
Unleashing Digital Marketing's Potential: Faith Cheltenham's Insights
Unleashing Digital Marketing's Potential: Faith Cheltenham's InsightsUnleashing Digital Marketing's Potential: Faith Cheltenham's Insights
Unleashing Digital Marketing's Potential: Faith Cheltenham's Insights
 
The ClearVoice Approach to Content Audits
The ClearVoice Approach to Content AuditsThe ClearVoice Approach to Content Audits
The ClearVoice Approach to Content Audits
 
Social Media Paid Ads Performance Report.pdf
Social Media Paid Ads Performance Report.pdfSocial Media Paid Ads Performance Report.pdf
Social Media Paid Ads Performance Report.pdf
 
Beyond the Basics: Enhanced Strategies for Next-Level Advertising
Beyond the Basics: Enhanced Strategies for Next-Level AdvertisingBeyond the Basics: Enhanced Strategies for Next-Level Advertising
Beyond the Basics: Enhanced Strategies for Next-Level Advertising
 
Content Segmentation for Organic Visibility
Content Segmentation for Organic VisibilityContent Segmentation for Organic Visibility
Content Segmentation for Organic Visibility
 
Wide Format Resource Guide | PrintAction
Wide Format Resource Guide | PrintActionWide Format Resource Guide | PrintAction
Wide Format Resource Guide | PrintAction
 
Bioremediation Technology and Services Market Analysis 2024-32
Bioremediation Technology and Services Market Analysis 2024-32Bioremediation Technology and Services Market Analysis 2024-32
Bioremediation Technology and Services Market Analysis 2024-32
 
Unlocking Success: The Leading SEO Reseller Services in India
Unlocking Success: The Leading SEO Reseller Services in IndiaUnlocking Success: The Leading SEO Reseller Services in India
Unlocking Success: The Leading SEO Reseller Services in India
 
The Impact of lift advertising Screens in elevator Advertising
The Impact of lift advertising Screens in elevator AdvertisingThe Impact of lift advertising Screens in elevator Advertising
The Impact of lift advertising Screens in elevator Advertising
 
Link Building in 2024: What Works, What Doesn't, and What's Next
Link Building in 2024: What Works, What Doesn't, and What's NextLink Building in 2024: What Works, What Doesn't, and What's Next
Link Building in 2024: What Works, What Doesn't, and What's Next
 

Amplification: Content Marketing That Works

  • 1. Amplification: Content Marketing that Works October 2014 Presentation Justin Jackson, Product Marketing at Sprintly
  • 2. Join the conversation on Twi!er @thuelmadsen #KISSwebinar
  • 3. Justin Jackson - Sprint.ly - @mijustin Justin Jackson is the Product Marketing Manager at Sprintly. He’s been featured in Inc. Magazine (“The secret to building a high trafficked blog”) and wrote a book called Amplification. He also hosts a podcast called Product People, and blogs at justinjackson.ca
  • 4. Want to follow my tweets? @mijustin #KISSwebinar
  • 6.
  • 7.
  • 8. Amplification is about catching bigger waves
  • 9. Table of Contents 1 Section One - What is Amplification? 2 Section Two - Research Finding your audience Finding where they hang out Discovering their needs Organize your research 3 Section Three - Writing & promoting
  • 11. What blogs do you read? 1
  • 12. Most corporate blogs are • Boring • Bland • Safe What kind of blogs do you read? • Opinionated • Surprising • Have a point of view • Teach you something
  • 13. What is Content Marketing? 1
  • 14. What is content marketing? The Content Marketing Institute defines it like this: Section One “Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to a!ract and acquire a clearly defined audience – with the objective of driving profitable customer action.”
  • 15. How important is content marketing? Content wins for most effective strategy; but it’s also the hardest to implement Section One
  • 17. What is Amplification? Section One There’s this fallacy that good content always gets discovered; but the truth is that good content needs distribution in order to be seen. You could be writing amazing posts that nobody hears about.
  • 21. Example: Catching the wave in 2013 Original post: 2011
  • 22. What is Amplification? • Choosing a specific audience • Ge!ing to know their needs: observing trends + pa!erns • Responding to those needs with targeted content • Distributing your content through influential networks • Amplifying your signal on those networks by leveraging your personal network The key to success is to create great content and find great channels.
  • 25. People first The first question you need to ask is: “who do I want to reach?” Section Two Every good product, website, campaign, and piece of writing starts with people in mind.
  • 26. How do you choose your audience? • Make a list of all the potential customer types you could reach. Example: Product Managers, Project Managers, CEOs, Founders, Developers Make a long list! To trim it down ask these questions: • In which of these groups do we have an unnatural advantage? • Which of these groups are we most excited about? • Which of these groups has money to spend?
  • 27. Technique #2: draw a venn diagram
  • 28. Our target audience is: __________________
  • 30. Section Two When you understand your audience’s pain you’ll be able to be!er define their problem. If you can describe the problem be!er than your customer they will assume you have the solution. - Pat Flynn
  • 32. Focus on their needs Section Two Don’t ask: ‘what do I want to write?’ Ask: ‘what do people need?’ Always be researching your niche; never stop. I look wherever people congregate: forums, mailing lists, blog posts, off-hand comments from people on Twi!er, support portals, user groups. - Amy Hoy
  • 33. Observe people in their habitat
  • 34. Where do people hang out? Online: • Forums • Sub-reddits • News aggregators • Social networks • Blogs • Support sites Offline: • Conferences • Meetups • Workshops • Coffee shops • Festivals • Industry parties
  • 35. Research examples: where would you find managers?
  • 36. What are you looking for? BIG problems trends pain points frustrations
  • 38. Yesterday I saw this tweet:
  • 39. He’s tweeting about this site: The Grid
  • 40. He’s not happy about it
  • 41. A lot of other designers don’t like it either
  • 42. A lot of other designers don’t like it either
  • 43. I go to Designer News:
  • 44. Where have I seen this before?
  • 49. What’s the trend we’re observing? Designers are feeling threatened.
  • 50.
  • 51. This takes time. Collect and organize your research.
  • 52. Sample research I’m using an app called keeeb.com to track trends.
  • 54. Focus on your audience’s biggest problems Section Two If you are talking to potential customers, and the pain point that you’re going to target is not one of the top two most pressing issues in their life right now, don’t do that. Instead, do one of the top two things. If you’re not on my top two issue list, I’m not going to [pay a!ention]. - Patrick McKenzie (Patio11)
  • 55. Organize your research • Record your findings • Organize them into groupings • Identify a big pain / issue / topic you could focus on You grow an audience by targeting a topic people care about!
  • 56. Section Three: Writing & Promotion 3
  • 57. Write for your audience
  • 58. Section Three Writing viral content is hard. For example, look at Nate Silver’s research on the number of views the average article on the Huffington Post gets: The average blog post got about 2,150 page views. This distribution, however, was highly inequitable. The top-performing blog post — one by the former Secretary of Labor, Robert Reich — had received about 27,000 page views as of Friday morning. The median blog post, on the other hand, received only about 550 page views.
  • 59. Great, shareable content… • is simple • is surprising or unexpected • is focused on a specific problem, issue, or interest for a given audience • is well researched • has a “shareable moment”: a standout quote, diagram, or story • about 7 minutes long (1,000 - 1,600 words) You grow an audience by targeting a topic people care about!
  • 60.
  • 62. Why do people share content? Section Three We always seem to be on the lookout for who else will find this helpful, amusing or interesting, and our brain data are showing evidence of that. At the first encounter with information, people are already using the brain network involved in thinking about how this can be interesting to other people. We're wired to want to share information with other people. I think that is a profound statement about the social nature of our minds.
  • 70. Which train are you going to hitch your content to?
  • 71. Which train are you going to hitch your content to? Your own small network
  • 72. Which train are you going to hitch your content to? Your own small network Someone else’s big network
  • 73. Effects of amplification Section Three
  • 74. Two types of amplifiers: 1. Individual influencers Hiten Shah @rands Kevin Rose 2. Online networks: communities, news sites, etc… Hacker News Designer News Product Hunt
  • 75. How do you build relationships with influencers? Interviewed on Product People podcast Sprintly advisor Through Sprintly’s founder, Joe Stump Hiten Shah @rands Kevin Rose
  • 76. How do you build relationships with influencers? Met at a conference Crashed a speaker’s dinner Met through writing club Samuel Hulick Maura Rodgers Ryan Hoover
  • 77. How do you earn the right to on online communities? Add value Hacker News Designer News Product Hunt
  • 78. Target the right networks Section Three
  • 79. Coordinate your efforts Before you publish, contact influencers + your network • Give them a sneak peek into your post • Tell them why they might be interested • Ask for their feedback. The moment you publish, contact those folks again • Let them know your post has been published • Ask them to share on social networks (use pre-populated tweet for this) • Ask them to share on relevant networks
  • 83. The game plan 1. Give influencers and your personal network a sneak peek 2. Let them know when you’re going to publish and how they can help 3. Publish + Share on high value networks 4. Mobilize your network to share + get initial traction on community sites 5. Engage with the response
  • 85. A note on Hacker News, Designer News, Product Hunt, Reddit…
  • 86. It typically takes about 20-30 minutes for a story to slip off the "New Submissions" page. That's your window to get enough votes to appear on the front page.
  • 87. The algorithm on News Sites favours new content “Reddit's hot ranking uses the logarithm function to weight the first votes higher than the rest. The first 10 up-votes have the same weight as the next 100 up-votes.” -Amir Salihefendic • On most news sites, initial traction is critical • In most algorithms, the time since submission is particularly important. • The more time that elapses, the harder the score falls • “The first 10 up-votes have the same weight as the next 100 up-votes.”
  • 88. The algorithm on News Sites favours new content
  • 89. Can you game the system? You have to write something genuinely interesting. That's the difference between being on the front page for 10 to 30 minutes, and being there for 10 hours. HN is very very unforgiving and that's awesome because it can't *really* be gamed. If the submission is no good, no amount of "tricks" will help. -Swizec Teller • Reddit and Hacker News have fairly sophisticated voting ring detectors • Don’t ask your same people over and over again to up-vote your posts • Don’t have people from the same IP address (same office) vote
  • 90. Timing is important "Timing plays a big part in most every success." • Publish in the morning! • Be aware of what else is happening in the world. • What's happening in your niche? • Initial traction is key - Jason Fried
  • 92. A%er you publish Block off time a%er you publish: • Respond to those that engage with your content • Look for opportunities to expand the discussion, or share the post in new networks • Thank everyone that shares it Thanking people will surprise them. Show gratitude to the people who took the time to share your post. You can do this by searching for the URL or keywords from your post in Twi!er. Thanking people will increase the likelihood that they'll follow your work in the future.
  • 93. Questions? Justin Jackson Product Marketing Sprintly @mijustin jjackson@quickle%.com Thue Madsen Marketing Associate KISSmetrics @ThueLMadsen tmadsen@kissmetrics.com
  • 94. Start Your Free KISSmetrics Trial LOG IN WITH GOOGLE
  • 95. THANK YOU Justin Jackson Product Marketing at Sprintly