Essential Twitter Tips For Your Charity


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The most interesting thing about Twitter is that it entertaining, informative, connective, distracting, and (potentially) destructive – all at the same time. As with all this to keep in mind, what are the key things you need to know and understand about Twitter to use it effectively for your organization? Join us as we take you through our 10 essential Twitter tips!

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Essential Twitter Tips For Your Charity

  1. 1. Essential Twitter Tips for Your Charity April 25, 2012
  2. 2. reminders You can hear us, but we can’t hear you Slides will be available on For the best webinar experience, close all other applications Turn up your computer’s volume Have questions? Type questions in the Questions Log
  3. 3. What is CanadaHelps? A public charitable foundation that provides accessible and affordable online technology to both donors and charities.For Charities A cost-effective means of raising funds online.For Donors A one-stop-shop for giving. CanadaHelps is a charity helping charities. CanadaHelps is giving made simple. MyCharityConnects is a initiative of CanadaHelps.
  4. 4. today’s presenterKara GolaniNonprofit Training AssociateCanadaHelps
  5. 5. AgendaTwitter 2012 Statistics 10 Tips About MyCharityConnectsQ&A
  6. 6. Twitter 2012 Images from Online Schools infographic
  7. 7. 2012 Statistics Source: Infographic Labs Images courtesy of: Infographic Labs
  8. 8. Before you get started… Do people know your organization is on Twitter?
  9. 9. 1. Say it again…and again …and again
  10. 10. ADAPT Your Content: • Share the same information but frame it to suit the networkReuse Existing Content
  11. 11. Remember…  Timing is everything: determine when your key constituents are online  Tweet ~5-6 times a day  Consider time zones  Don’t be complacent: repeat ideas; change wording  Don’t go overboard  Consistency is key
  12. 12. 2. Twitiquette
  13. 13. Say ‘Please’ and ‘Thank You’
  14. 14. Follow Your Followers
  15. 15. Don’t be selfish; RT others(and they’ll RT you in return)
  16. 16. Be transparent
  17. 17. • Listening is GOOD• Lurking is a great way to learnBut…• Find your voice• Add value Don’t just lurk
  18. 18. #SocEnt #charity #MobileTech#Fundraising #Volunteering #SM4SG #event #Nonprofit #NPTech #SocialMedia #FollowFriday #sm4np#slacktivism #donation #Philanthropy • #: a means of categorizing tweets (usually by topic) • Make your tweets ‘searchable’ • Add relevance to your tweets • Potentially generate or participate in ‘trending topics’ • Increases chances of being retweeted • Target your audience & grow your follower base3. #Use #Hashtags!
  19. 19. 4. Listen & Learn 1. Keep up-to-date on what’s happening in the world 2. Know how people feel about your organization Learn from others’ successes and failures: #rogers1number #mcdstories
  20. 20. Source: Beth Kanter, bethkanter.org5. Know Your Community Source: Beth Kanter,
  21. 21. 6. Become an Instigator• Start conversations • Use ‘learning loops’ to• Host tweetchats determine what content• Ask thought-provoking questions interests your online community
  22. 22. S hort (140 imple harable7. The Three S’s
  23. 23. 8. Engage with Influencers
  24. 24. 9. Measure, measure, measure • Followers/Unfollowers • Retweets • Mentions • and other link trackers • Hootsuite Analytics • Klout • PeerIndex • Twerpscan • MentionMap • Google Analytics • Twitter Alerts
  25. 25. THE BENEFITS:• Time Management• Productivity• Brand Management• Effectiveness of Tweets• Grow Your Follower Base• Collaboration 10. Use a SM Dashboard
  27. 27. www.mycharityconnects.orgfree online resources Information about technology and social media Webinars Past webinar slides Learning opportunities Events across the country
  28. 28. MyCharityConnects Conference 2012 JUNE 12 – 13 | Allstream Centre, Toronto Collaborate to build a stronger sector. Innovate to solve complex problems. Celebrate our work and the difference we’re making.• Join non-profits from across Canada and social media experts for the premier social media and online fundraising learning opportunity of the year.• Early-bird Deadline: April 30, 2012
  29. 29. 2012 MyCharityConnects Webinars us for these FREE online information sessions that cover topics relating toonline technology, social media and fundraising. Registration is open toemployees, volunteers, and board members of Canadian charities and nonprofits.May 9 - Preparing for a Website RedesignMay 23 - Editorial Calendar Essentials: Organize &Plan Your Online CommunicationsJune 27 - Elements of a Great YouTube Video
  30. 30. 2012 MyCharityConnects Workshops CanadaHelps often conducts workshops on the topics of online fundraising and social media in communities across Canada. Registration is open to employees, volunteers, and board members of Canadian charities and nonprofits.Back to Basics: Developing a Social Media Strategy for Your Organization• April 26 – Barrie, ON (presented in collaboration with Barrie Public Library)
  31. 31. for more great resources…
  32. 32. Keep in touch!
  33. 33. QUESTIONS?