Beth Kanter - Apresentação no Seminário Social Good Brasil


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Apresentação de Beth Kanter encerrando o segundo dia do Seminário.

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  • Networked Nonprofit:Photo Source:
  • Here’s a little bit about me – blogger, author, trainer.Worked in the nonprofit sector for over 33 years. I am lucky to have been working in the field of technology for social good since 1992 when I started working for an online network of artists to help them get onto the Internet. When I applied for the job, I told them I didn’t know the difference between modem and microwave, but that I could learn quickly and transfer that knowledge to others. So, for the last 20 years that is what I have been had as my job, working nonprofits all over the world to help them learn how to use technology and Internet for their social change work. I’m a master trainer so I get to travel around the work and work with changemakers on how to use the tools for social change or mission driven work. Most recently, have designed and delivered curriculum for nonprofits to become networked nonprofit – Middle East, Africa, India, etc. There are wicked problems in the world -- I’m passionate about social change and strongly believe that two of the skills that nonprofits need to embrace to solve them.
  • Meet KeoSavon. It is important to me that the book has a social change mission so I am donating my royalities to send her to college in Cambodia through supporting the Sharing Foundation program for education. It will make difference in her life.She is a civil engineering major and is 2nd in her class. I met her this summer when I visited Cambodia. She lives in the orphanage that my daughter came from in Cambodia – and KeoSavon also calls me “mom.” She told me she wants to go to graduate school in the US – MIT or Stanford. I told her that I would have to sell a lot of books!
  • My kids were adopted from Cambodia and I took them to visit their homeland last month – and there is now pervasive broadband wifi and even 3 g in the on smart phones that can be access in rural areas CHEAPLY
  • I originally got started blogging in 2002 because I had adopted two beautiful kids from Cambodia – early on combined my love of Cambodia with experimenting with social fundraising – raised money on my blog and took first place in America’s Giving Challenge to support the Sharing Foundation’s education programs – and to send LengSopharath to college. My kids got to meet her finally her face-to-face and communicating with her through Facebook …
  • Also through Facebook, I’ve kept connected to the bloggers, like Mongkol who we met in Phnom Phnom. We decided to take a taxi from Phnom Penh to Siem Reap – a five hour drive – the road was good, but still the safety standards are not what they are in the US – and the drivers go fast. So I had mongkol write a sign in Khmer that read …
  • We made safely to Siem Reap and the Temples – and even climbed up to the Tre Rup and got this photo with the monk … … .. Had a glorius time
  • But we had to drive back to Phnom Penh. This time, the taxi had seat belts in the back of the card, but thee road often looked this … Our driver didn’t understand much english, and was talking on his cell phone a lot of the time!
  • I distracted myself by looking at Facebook with my 3G connection! So I posted this status update … “I need another sign in Khmer that says do not talk on your cell phone while driving”
  • Within in 2 minutes, my Cambodian friend in Phnom Penh posted this handwritten sign on my Facebook page … it says “Please don’t talk on your cell phone while driving” We got back safely, The point of the story – it isn’t about the tools – it is has you use them to effect on the ground change …..
  • As you can see networks are a part of our every day and social change is be becoming network-centric.Nonprofits need to do – connect with their networks to create on the ground change. …Collaboration, coordination, and working in networks are becoming the new normal, as leaders across sectors work to move the needle on today’s most pressing problems. Individuals and organizationsare taking increasing advantage of technology’s ability to facilitate and expand their impact through connection, coordination, and collaboration. Using data to understand what is working or not.
  • In the networked nonprofit, I write about social change from the inside out – that nonprofits need to work more like networks than single entities.This what a traditional nonprofit looks likeStaff behind the firewall and reaching towards goal in isloation
  • The transition from working like this to this – doesn’t happen over night, can’t flip a switch And you can’t go from a traditional nonprofit to a networked nonprofit very easily …. It takes time.
  • my book, Networked Nonprofit, I describe the traditional nonprofits as “fortresses” – maybe you know of such an organization …They have very complicated work processes, approval processes …. They do their strategic plans for 5 days -- just with staff. They don’t consult their stakeholders, they are very closed, even secretative. It takes them 6 months to write a press release, and if there is a typo …oh no ..
  • Yet, out there are what I call “free agents” - young people and others who use these tools to mobilize, fundraising, communicate directly with people outside of the wall of nonprofit institutions.The guy in the t-shirt, a free agentThey want to work with nonprofits but …
  • wrote the networked nonprofit because I saw a landscapefree agents and nonprofit fortresses crashing into one another ….Often, nonprofits would push them away – because they felt they couldn’t control them!!
  • Meet Shawn Ahmed – he is a free agent … he has a huge network of millions of people who follow his effort to reduce world poverty.He fundraises, he documents on video and shares on Youtube the stories of people and being helped – like this widow from Bandeldesh. There are many shawns in the world with networks big and small who want to help NGOs in their social change work.
  • I met Shawn the first time I spoke about the book. He turned and pointed a finger at Wendy Harman from the Red Cross who was in the room. He told the room full of nonprofits staffers …..When the Haiti earthquake struck, I contacted the Red Cross. I offered to connect the community supporting my work with your efforts in Haiti. But I was dismissed as ‘just a guy on YouTube’”.
  • But Wendy and the Red Cross didn’t give up – she worked with him – talked to him on the phone, invited him to headquarters and they came up with a project, a small one – to begin to work together. This lead to others as they began to trust each other .
  • Shawn was invited to Davos where he talked about the Red Cross Plus the Red Cross now has hundreds of free agents working with them in times of disaster to help them spread the word, help fundraise,
  • Shawn, has also worked with other ngos, like save the children – here he helped introduce the organization to entirely new network “”Nerd Fighters” who helped fundraise for Save the Children.
  • Mark Horvath is free agent who has been working hard to call attention to homelessness issue in America .. He has traveled the US (and the world) to document their stories. He has corporate sponors, he delivers meals, clothing, and help to homeless people. He also collaborates with nonprofits that want to be more networked – and helps them extend their social media presence with more impact.
  • I was reading the social good brasil blog and discovered you have many freeagents, including Adelize de Oliveira – who I’d like to call to come to the microphone ..Q: Tell us about your project?Q: You are obviously a free agent, someone who saw an important social good need, and made it happen. What is your advice to others in this audience who want to be free agents? How can they build relationships with NGOs? What is your advice to NGOs?
  • a person to talk to about this questionWhat needs to change to open up your NGO to work with Free Agents?How can you work with an NGO as a free agent?When you see me raise my hand, I want you to stop talking and raise your hand.
  • Rewards learning and reflectionTry it and fix it approach – fail fastAppreciates individuality and that does not indicate a lack of professionalism or caringTrusts staff to make decisions and respond rapidlyIt is more important to try something new, and work on the problems as they arise, than to figure out a way to do something new without having any problems.”Momsrising is an NGO in the US that wants to make sure the government passes family friend policies …. They work on many issues that impact working mothers …They are a networked nonprofit and using many strategies and techniques to get their message out and promote policy change, but they understand that many times the result will be: fail, incremental success, dramatic success. Many times their failures have lead them to a dramatic success.
  • Example. They first tried to a campaign where they wanted their members to create video about getting children’s health care insurance. They had two people make videos – “a failure!” So they interviewed their members to find out why didn’t you create a video --- to much time, if you created an easy way for me to make a video, maybe customize an existing video, I would do it.So, they created a video to celebrate mother’s day= and it also carried a message about making sure that mothers could get “sick day pay” if their children were sick. The video had Secretary Clinton awarding the “mother of the Year” away and you could write in your mother’s name.1 million people share the video, another 250,000 joined Momsrising.So, out of a failure, it gave them the opportunity to have a dramatic success.
  •, they have a technique for “Joyful Funerals” where at their Monday staff meeting while reviewing the metrics for the campaigns, they can call a “joyful funeral” – or bury an idea that was not successful. But they don’t just say, we’re going to stop doing this .. They reflect, ask questions, do an after-action review – and take that learning into their next campaign decision-making ….
  • someone next to you and ask this question, What needs to change in your orga
  •, if we are doing social change and using these tools, we have to be intentional about how we spend our time online and be careful to avoid distraction.Learning how to use mindfulness online is an essential skill of changmakers ….
  • I am going to read these questions and I want you record how many you answer with a “yes”
  • many of you said yes to 3 or less of the questions? - You are practicing mindfulness … everyone should talk to these people and understand their secretsHow many of you said yes to 4-7 of the questions? You have some good habits and bad habits …. Your big challenge is to train your attentionHow many of you said yes to 7 or more questions? You need help now … spend some time off line – and then when you come back, think carefully about where and how you give attention.
  • Understand your goals and priorities and ask yourself at regular intervals whether your current activity serves your higher priority.Notice when your attention has wandered, and then gently bringing it back to focus on your highest priority Sometimes in order to learn or deepen relationships -- exploring from link to link is permissible – and important.   Don’t make attention training so rigid that it destroys flow.
  •’m going to time this with my watch …
  • can be a powerful agent of change using social mediaYour NGO can scale change by collaborating with free agents– reach out and work with themLearn from your failures and successesSocial media can be distracting, but it doesn’t have to control your attention
  • Beth Kanter - Apresentação no Seminário Social Good Brasil

    1. 1. The Networked Nonprofit: Social Good in A Networked World Author, Blogger, and Trainer Beth’s Blog November, 2012 Brasil Social Good ConferenceImage Source: 410 Labs Dave Troy
    2. 2. Beth Kanter
    3. 3. Meet Keo SavonI’m donating my author royalties to send her to college!
    4. 4. Photo by Steve Goodman 2007
    5. 5. 2012
    6. 6. 2012
    7. 7. Social Change is Increasingly Network-Centric
    8. 8. Change from the Inside Out NGO Modified illustration by David Armano The Micro-Sociology of NetworksWith apologies to David Armano for hacking his visual!Source: The Micro-Sociology of Networks
    9. 9. Networked Nonprofits StaffWith apologies to David Armano for hacking his visual!Source: The Micro-Sociology of Networks
    10. 10. The Nonprofit Fortress
    11. 11. Use social media tools to organize, mobilize, raise funds, and communicate with constituents butoutside of institutional walls
    12. 12. Nonprofit Fortress Free Agent
    13. 13. Global Back Channel: Other Region @uncultured Shawn Ahmed #netnon@amoration@michael_hoffman@keshields@danportnoy
    14. 14. “The problem is that YOU arethe fortress. Social media isnot my problem.“
    15. 15. Free Agents As Social EntrepreneursMark Horvath - @hardlynormal
    16. 16. A Free Agent from Brasil: Adelize de Oliveira
    17. 17. Share Pair: Free Agents What needs to change to open up your NGO to work Free Agents? How can you work with an NGO as a free agent?
    18. 18. Momsrising: Joyful Funerals…. 1. Fail 2. Increment al Success 3. Dramatic Success
    19. 19. Share Pair: Learning What needs to change to make learning an organizational habit?
    20. 20. Managing Your Attention Online: Why Is It An ImportantNetworking Skill?
    21. 21. Self-Knowledge Is The First Step1. When you open email or do social media tasks, does it make you feel anxious?2. When you are seeking information online, have you ever forgotten what it was in the first place you wanted to accomplish?3. Do you ever wish electronic information would just go away?4. Do you experience frustration at the amount of electronic information you need to process daily?5. Do you sit at your computer for longer than 30 minutes at a time without getting up to take a break?6. Do you constantly check (even in the bathroom on your mobile phone) your email, Twitter or other online service?7. Is the only time youre off line is when you are sleeping?8. Do you feel that you often cannot concentrate?9. Do you get anxious if you are offline for more than a few hours?10.Do you find yourself easily distracted by online resources that allow you to avoid other, pending work? Add up # of YES answers
    22. 22. What’s Your Score? Source: Lulumonathletica 0…1…2…3…4…5…6…7…8…9…10Mindful Online………………………………………………………..Need Help Now
    23. 23. Manage Your Attention • Ask yourself at regular intervals whether your current activity serves your higher priority. • Notice when your attention has wandered, and then gently bringing it back to focus on your highest priority • To deepen relationships -- exploring from link to link is permissible – and important.
    24. 24. A Minute of Silence• Do Not Talk• Think about the discussion and ideas• Write down one idea that you can put into practice in the next week
    25. 25. You can be networked and use learning and mindfulness to change the world!• Individuals can be a powerful agents of change using social media and their networks• Your NGO can scale change by collaborating with free agents– reach out and work with them• Learn from your failures and successes• Social media can be distracting, but it doesn’t have to control your attention
    26. 26. Thank you! on