NDN Presentation - DRAFT

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I ditched most of it because I didn't speak until 4:00 pm ..and changed a bunch of stuff ..

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  • I’m going to talk about personal, socially networked fundraising campaigns ..
  • NDN Presentation - DRAFT

    1. Nonprofits in an age of social networks NDN, May 2008 Beth Kanter, Beth’s Blog
    2. Beth Kanter, Nonprofit Technology Trainer Photo by Steve Goodman
    3. Beth’s Blog Profiles & Presence Communities RSS Powered Fundraising Sharing photos, bookmarks, videos, and more Conversations network
    4. A Quick Poll
    5. Why Social Networks are important What are some patterns for successful adoption? Some stories … What I’m going to talk about …
    6. The one minute social networking primer
    7. An Online Social Network is this on steroids ….
    8.  
    9. Now I know all these people!
    10. Friend of a Friend Object Sharing Platform Open Platform Social Presence
    11. Social Networking Platform
    12. Why Important … Social networks are a fad
    13. Source: Morgan Stanley
    14. Social Networks are changing the way people are getting information to make decisions
    15. Trust Factor http://www.nielsenbuzzmetrics.com/cgm.asp
    16.  
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    19. Digital Natives
    20. Why Important… <ul><li>The Trust factor </li></ul><ul><li>Rapid Word of Mouth </li></ul><ul><li>To cultivate the next generation of donors, volunteers, stakeholders </li></ul>
    21. The Cute Dog Theory: Nonprofits and Social Networking
    22. It’s a remix of the Cute Cat Theory!
    23. Web 1.0 tools were created so physicists could share their research papers
    24. Wait a second … looking at nonprofits that have successfully Adopted social media .. There are a lot of dog lovers …..
    25. Web2.0: to share cute cat photos
    26.  
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    30. Assess Audience Online Social Activities
    31.  
    32. Where’s our target audience? -Ask them (surveys) -Field research -Look at demographics of site <ul><li>What social networking site has my audience? </li></ul><ul><li>How do they use technologies? </li></ul><ul><li>What are they talking about? </li></ul><ul><li>Who are they? </li></ul><ul><li>What do they want? </li></ul>
    33. Discuss/set objectives first
    34. Not a monologue
    35. Listening
    36. Conversation
    37. Even difficult ones …
    38. The audience wants to participate
    39.  
    40.  
    41. Source: Alan Levine – CogDog Blog Web 1.0
    42. Web 2.0
    43.  
    44.  
    45. Staff Roles
    46. Define a box Define a Box
    47. Is this real work?
    48.  
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    50.  
    51. Start small, reiterate over and over
    52. Here’s some advice from Wendy Harmon, Red Cross Blogger
    53. <ul><li>A project that won’t take much time and relates to org goals. </li></ul><ul><li>Write down your successes. </li></ul><ul><li>Write down your challenges. </li></ul><ul><li>Ask the people you want to connect with whether they think your outreach and listening is valuable. </li></ul><ul><li>Watch other nonprofits and copy and remix for your next project. </li></ul><ul><li>Rinse, repeat. </li></ul>
    54.  
    55. It takes time
    56. Participant Content Creator Community Manager You get out what you put in … Source: Nina Simon, Museum2.0
    57. Success Patterns Assess Audience Objectives Policy and Education Time investment Staff Roles Experiment
    58. So how do you avoid this?
    59. Individual Profile
    60. Group
    61. Fundraising
    62. Regular posting to profile, group, and cause One on one connections with people in similar causes and friending Challenges – experimenting and time
    63. A Story
    64.  
    65.  
    66. Contest Opens: December 13, 2007 3:00 PM
    67. December 13, 2007 3:01 PM
    68. I opened my Kimono
    69.  
    70. Strategy Make It Personal Theory Example ….
    71. “ The message is not about the charity. It’s about why the messenger cares.” Katya Andresen, Network For Good
    72.  
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    75. Will it scale?
    76. Involvement Participator Type Ladder of Engagement Personal Fundraiser does the Network Weaving Happy Bystanders Create Solicit Money Share Listen Spreaders Donors Evangelists Instigators
    77. Strategy: Stories
    78. Strategy Three R’s of Network Weaving
    79. Relationship Building
    80. Rewards
    81. Reciprocity
    82. Stories and Network Weaving …
    83.  
    84. Strategy Fun, Humor, Easy, Urgency, Competitive Spirit, and Passion!
    85. What’s more fun than a birthday party?
    86.  
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    94. Where did they get all those embarrassing photos?
    95.  
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    97. 125 people donated 142 birthday wishes 180 views on “see me naked” photo
    98. But my birthday was Jan. 11 th and we had 20 more days to go …
    99.  
    100.  
    101.  
    102. 57 donors Energizing Burst
    103. How To Ask for Donations on Twitter
    104. Offline/Online
    105.  
    106.  
    107. 24 hours before the contest ends We’re in 1 st Place
    108.  
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    116.  
    117. WooT! WooT!
    118. Chan Piseth
    119. <ul><li>Open the Kimono </li></ul><ul><li>Make it personal </li></ul><ul><li>Use the Ladder of Engagement </li></ul><ul><li>Stories </li></ul><ul><li>The Three R’s of Network Weaving </li></ul><ul><li>Fun, Humor, Easy, Urgency, and Competitive Spirit </li></ul><ul><li>Say thank you in creative ways </li></ul>Lessons Learned
    120.  

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