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NDN Presentation - DRAFT

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I ditched most of it because I didn't speak until 4:00 pm ..and changed a bunch of stuff ..

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NDN Presentation - DRAFT

  1. Nonprofits in an age of social networks NDN, May 2008 Beth Kanter, Beth’s Blog
  2. Beth Kanter, Nonprofit Technology Trainer Photo by Steve Goodman
  3. Beth’s Blog Profiles & Presence Communities RSS Powered Fundraising Sharing photos, bookmarks, videos, and more Conversations network
  4. A Quick Poll
  5. Why Social Networks are important What are some patterns for successful adoption? Some stories … What I’m going to talk about …
  6. The one minute social networking primer
  7. An Online Social Network is this on steroids ….
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  9. Now I know all these people!
  10. Friend of a Friend Object Sharing Platform Open Platform Social Presence
  11. Social Networking Platform
  12. Why Important … Social networks are a fad
  13. Source: Morgan Stanley
  14. Social Networks are changing the way people are getting information to make decisions
  15. Trust Factor http://www.nielsenbuzzmetrics.com/cgm.asp
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  19. Digital Natives
  20. Why Important… <ul><li>The Trust factor </li></ul><ul><li>Rapid Word of Mouth </li></ul><ul><li>To cultivate the next generation of donors, volunteers, stakeholders </li></ul>
  21. The Cute Dog Theory: Nonprofits and Social Networking
  22. It’s a remix of the Cute Cat Theory!
  23. Web 1.0 tools were created so physicists could share their research papers
  24. Wait a second … looking at nonprofits that have successfully Adopted social media .. There are a lot of dog lovers …..
  25. Web2.0: to share cute cat photos
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  30. Assess Audience Online Social Activities
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  32. Where’s our target audience? -Ask them (surveys) -Field research -Look at demographics of site <ul><li>What social networking site has my audience? </li></ul><ul><li>How do they use technologies? </li></ul><ul><li>What are they talking about? </li></ul><ul><li>Who are they? </li></ul><ul><li>What do they want? </li></ul>
  33. Discuss/set objectives first
  34. Not a monologue
  35. Listening
  36. Conversation
  37. Even difficult ones …
  38. The audience wants to participate
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  41. Source: Alan Levine – CogDog Blog Web 1.0
  42. Web 2.0
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  45. Staff Roles
  46. Define a box Define a Box
  47. Is this real work?
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  51. Start small, reiterate over and over
  52. Here’s some advice from Wendy Harmon, Red Cross Blogger
  53. <ul><li>A project that won’t take much time and relates to org goals. </li></ul><ul><li>Write down your successes. </li></ul><ul><li>Write down your challenges. </li></ul><ul><li>Ask the people you want to connect with whether they think your outreach and listening is valuable. </li></ul><ul><li>Watch other nonprofits and copy and remix for your next project. </li></ul><ul><li>Rinse, repeat. </li></ul>
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  55. It takes time
  56. Participant Content Creator Community Manager You get out what you put in … Source: Nina Simon, Museum2.0
  57. Success Patterns Assess Audience Objectives Policy and Education Time investment Staff Roles Experiment
  58. So how do you avoid this?
  59. Individual Profile
  60. Group
  61. Fundraising
  62. Regular posting to profile, group, and cause One on one connections with people in similar causes and friending Challenges – experimenting and time
  63. A Story
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  66. Contest Opens: December 13, 2007 3:00 PM
  67. December 13, 2007 3:01 PM
  68. I opened my Kimono
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  70. Strategy Make It Personal Theory Example ….
  71. “ The message is not about the charity. It’s about why the messenger cares.” Katya Andresen, Network For Good
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  75. Will it scale?
  76. Involvement Participator Type Ladder of Engagement Personal Fundraiser does the Network Weaving Happy Bystanders Create Solicit Money Share Listen Spreaders Donors Evangelists Instigators
  77. Strategy: Stories
  78. Strategy Three R’s of Network Weaving
  79. Relationship Building
  80. Rewards
  81. Reciprocity
  82. Stories and Network Weaving …
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  84. Strategy Fun, Humor, Easy, Urgency, Competitive Spirit, and Passion!
  85. What’s more fun than a birthday party?
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  94. Where did they get all those embarrassing photos?
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  97. 125 people donated 142 birthday wishes 180 views on “see me naked” photo
  98. But my birthday was Jan. 11 th and we had 20 more days to go …
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  102. 57 donors Energizing Burst
  103. How To Ask for Donations on Twitter
  104. Offline/Online
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  107. 24 hours before the contest ends We’re in 1 st Place
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  117. WooT! WooT!
  118. Chan Piseth
  119. <ul><li>Open the Kimono </li></ul><ul><li>Make it personal </li></ul><ul><li>Use the Ladder of Engagement </li></ul><ul><li>Stories </li></ul><ul><li>The Three R’s of Network Weaving </li></ul><ul><li>Fun, Humor, Easy, Urgency, and Competitive Spirit </li></ul><ul><li>Say thank you in creative ways </li></ul>Lessons Learned
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