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We Love Change? <br />		Change Is Scary!<br />Johanna Kollmann<br />@johannakoll<br /> 		IA Summit 2011, Denver, CO<br />
Productivity<br />New Status Quo<br />Foreign Element<br />Status Quo<br />Practice & Integration<br />Chaos<br />Transfor...
Marketing & PR<br />Redesign<br />Philosophy<br />Change management<br />Community Management<br />Psychology<br />
So, books for managers. <br />What do they say about change?<br />
A (very) simple change process  <br />Decision/vision<br />Build up<br />Follow up<br />Manifestation<br />
Productivity<br />New Status Quo<br />Foreign Element<br />Status Quo<br />Practice & Integration<br />Chaos<br />Transfor...
A (very) simple change process  <br />Decision/vision<br />Build up<br />Follow up<br />Manifestation<br />
A (very) simple change process  <br />Decision/vision<br />Build up<br />Follow up<br />Manifestation<br />
Blog announcement, 05.08.2009<br />http://meetupblog.meetup.com/2009/08/new-feature-members-can-post-ideas-for-meetups-and...
A (very) simple change process  <br />Decision/vision<br />Build up<br />Follow up<br />Manifestation<br />
If you want to make enemies, try to change something.  ~Woodrow Wilson<br />
TOOLS<br />
UX Tracer Bullet (Anders Ramsay)<br />
Productivity<br />New Status Quo<br />Foreign Element<br />Status Quo<br />Practice & Integration<br />Chaos<br />Transfor...
A (very) simple change process  <br />Decision/vision<br />Build up<br />Follow up<br />Manifestation<br />
Exemplary Experience Architecture<br />
confidential, hence no detailed descriptions<br />
Exemplary Value Map<br /> confidential, hence blurry<br />
Take-aways<br />It’s true, we don’t like change on first encounter.<br />Change management is about communication. How are...
Things alter for the worse spontaneously, if they be not altered for the better designedly.  ~Francis Bacon<br />
If you want to truly understand something, try to change it.  ~Kurt Lewin<br />
Image credits<br />Sweden on H-Day: http://en.wikipedia.org/wiki/File:Kungsgatan_1967.jpg<br />Book by Andrea K.: http://w...
Johanna Kollmann- @johannakoll<br />User Experience @ EMC Consulting<br />
My personal wish is that change management ceases to exist. <br />That we commit to evolving our businesses, organisations...
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We Love Change? Change is Scary!

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Note: the audio is a recording of a quite fast-paced rehearsal. The audio from the presentation, including me improvising a little song, will be available as a UIE podcast.
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Humans are creatures of habit who find dealing with change difficult. Even when we’ve planned and desired it, its manifestation scares us.

As UX designers, we’re often the ones who make changes tangible. Sometimes met with love, more often met with resistance.
Drawing from psychology, philosophy and change management theory, this IA Summit 2011 session discusses how e.g. re-designs like the new Twitter, incremental changes to Facebook, or the updates to Meetup.com were introduced, communicated and received.

And it’s not only about consumer products. A new tool or software can change how people go about their daily work. Without their buy-in, the best design fails. The website we’re building for our client can cause them to re-think their approach to content, development, or their internal structure. This can be challenging. How can UX help to make the project successful?

Published in: Design, Business, Technology

We Love Change? Change is Scary!

  1. 1.
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  3. 3. We Love Change? <br /> Change Is Scary!<br />Johanna Kollmann<br />@johannakoll<br /> IA Summit 2011, Denver, CO<br />
  4. 4. Productivity<br />New Status Quo<br />Foreign Element<br />Status Quo<br />Practice & Integration<br />Chaos<br />Transforming Idea<br />Satir Change Model<br />Time<br />Adapted from http://www.satirworkshops.com/workshops/balancing-act/satir-change-model/<br />
  5. 5.
  6. 6.
  7. 7. Marketing & PR<br />Redesign<br />Philosophy<br />Change management<br />Community Management<br />Psychology<br />
  8. 8. So, books for managers. <br />What do they say about change?<br />
  9. 9.
  10. 10. A (very) simple change process <br />Decision/vision<br />Build up<br />Follow up<br />Manifestation<br />
  11. 11.
  12. 12. Productivity<br />New Status Quo<br />Foreign Element<br />Status Quo<br />Practice & Integration<br />Chaos<br />Transforming Idea<br />Satir Change Model<br />Time<br />Adapted from http://www.satirworkshops.com/workshops/balancing-act/satir-change-model/<br />
  13. 13. A (very) simple change process <br />Decision/vision<br />Build up<br />Follow up<br />Manifestation<br />
  14. 14.
  15. 15.
  16. 16.
  17. 17.
  18. 18.
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  24. 24. A (very) simple change process <br />Decision/vision<br />Build up<br />Follow up<br />Manifestation<br />
  25. 25.
  26. 26.
  27. 27. Blog announcement, 05.08.2009<br />http://meetupblog.meetup.com/2009/08/new-feature-members-can-post-ideas-for-meetups-and-vote-on-them.html<br />
  28. 28.
  29. 29.
  30. 30.
  31. 31. A (very) simple change process <br />Decision/vision<br />Build up<br />Follow up<br />Manifestation<br />
  32. 32.
  33. 33. If you want to make enemies, try to change something.  ~Woodrow Wilson<br />
  34. 34. TOOLS<br />
  35. 35.
  36. 36. UX Tracer Bullet (Anders Ramsay)<br />
  37. 37. Productivity<br />New Status Quo<br />Foreign Element<br />Status Quo<br />Practice & Integration<br />Chaos<br />Transforming Idea<br />Satir Change Model<br />Time<br />Adapted from http://www.satirworkshops.com/workshops/balancing-act/satir-change-model/<br />
  38. 38. A (very) simple change process <br />Decision/vision<br />Build up<br />Follow up<br />Manifestation<br />
  39. 39.
  40. 40. Exemplary Experience Architecture<br />
  41. 41. confidential, hence no detailed descriptions<br />
  42. 42. Exemplary Value Map<br /> confidential, hence blurry<br />
  43. 43.
  44. 44. Take-aways<br />It’s true, we don’t like change on first encounter.<br />Change management is about communication. How are you/your client communicating change?<br />Befriend your communication allies. Collaborate!<br />Design for success. Let people achieve their core goals with the new design to move them from chaos to practice and integration.<br />A believable vision talks about customers, and business.<br />
  45. 45. Things alter for the worse spontaneously, if they be not altered for the better designedly.  ~Francis Bacon<br />
  46. 46. If you want to truly understand something, try to change it.  ~Kurt Lewin<br />
  47. 47. Image credits<br />Sweden on H-Day: http://en.wikipedia.org/wiki/File:Kungsgatan_1967.jpg<br />Book by Andrea K.: http://www.flickr.com/photos/andrea_k/339229476<br />Tracer bullet by David Weber: http://www.flickr.com/photos/david_weber/756985210/<br />Communication drain by Rupert Ganzer: http://www.flickr.com/photos/loop_oh/3294984769/<br />Bike tools by Bre Pettis: http://www.flickr.com/photos/bre/552152780/<br />Thank you<br />Amanda Wright and Anders Ramsay<br />Richard Wand and the EMC Consulting team<br />Friends and colleagues who listened to my dry-runs and provided feedback<br />
  48. 48. Johanna Kollmann- @johannakoll<br />User Experience @ EMC Consulting<br />
  49. 49. My personal wish is that change management ceases to exist. <br />That we commit to evolving our businesses, organisations and departments, improving and developing them as business as usual.<br />~Keely Nugent, author of 'Change, bring it on’ <br />

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