ProjectLab ideation guide version 3.0


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Festivals only guide to creating ideas for the ProjectLab funding stream.

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ProjectLab ideation guide version 3.0

  1. 1. coming up with & developing yourProjectLab proposal version 3.0 for Round 3
  2. 2. I don’t know where to startIf you are interested in taking part in ProjectLab but are unsure ofwhere to start, then this short document provides some guidance on:1) Coming up with your idea in the first place2) Working up that idea for submissionWe hope you find it useful. If you have any questions or would likeany further assistance please email
  3. 3. coming up with your idea for ProjectLab version 3.0 for Round 3
  4. 4. Idea tip 1: Have a cup of tea with someone!While invention can often be a solitary pursuit, the vastmajority of innovation comes from bringing differentperspectives together. Therefore sharing an idea and a cupof tea is a great way to have that conversation which endsup with your submission being awarded support.
  5. 5. Idea tip 2: What is your personal itch?Many of the best innovation projects start from anindividual just wanting to solve a problem they havethemselves. What are the things that you experience aspart of your role in the festivals that you’d like to seeimproved?When you then have a clear sense of need, then you canstart to explore solutions.
  6. 6. Idea tip 3: What opportunities can you see?The alternative to the need-led approach is looking atopportunities. Have you seen a particular technology ornew way of working in a different part of your life, or evenat another cultural organisation or festival that you thinkcould be adapted well to your particular festival? It mayeven be something you read in a magazine.Often we are regular users of new tools or technologies athome but don’t use them in our working lives. ProjectLabis an opportunity to see those new connections.
  7. 7. Idea tip 4: Be inspired by the Ideas Challenge!As you know, through the Edinburgh Festivals IdeasChallenge in summer 2011, members of the publicsubmitted almost 300 ideas of how to make the festiavalseven more amazing.Some are brilliant, some are bizarre, and by taking just afew minutes to review them online at youmay find some inspiration.
  8. 8. Idea tip 5: Use the Festival Design DNA toolsBy visiting you willfind a whole suite of methods and techniques which youcan use to come up with ideas suitable for ProjectLab.There are different methods for however long you have tospare and are very useful for bringing new perspectives tospot innovation opportunities in the middle of what youalready do.
  9. 9. developing your idea for ProjectLab version 3.0 for Round 3
  10. 10. Develop tip 1: Reviewing the submission QsTurning your good idea into a great worked-up proposal islikely to be key to success in the ProjectLab process. Thebest place to start is therefore simply to review thequestions you will be asked in the online submission form.These are available at
  11. 11. Develop tip 2: Share your idea and get adviceWhile you may understand the problem, you might notknow as much about the steps needed to solve it.Therefore by sharing your idea with friends, your team oryour network, they are likely to be able to help work up thedetails of the proposal.
  12. 12. Develop tip 3: Get support from festivalslabThere are further ways you can get additional supportfrom the Innovation Lab:1) Email Jennifer at to arrange a call and independent review of your submission, or to have a look through previous successful submissions.2) Book a time with either Jennifer ( or James ( to discuss your submission. This is dependent on available resources within Festivals Edinburgh.
  13. 13. Good luck and please get in touch with anyquestions or for advice. version 3.0 for Round 3