The target audience for the magazine are teenagers aged 16-20 who enjoy bands like Fall Out Boy, Florence and the Machine, and Paramore. They like attending music festivals, with the last one they went to being Reading Festival. The document discusses ways to attract this audience, such as with a splash page about music festivals, mentioning university to appeal to those planning to attend, and including free posters and information on UK music tours. Images of people the same age and relatable titles and subtitles would also engage the target teenage readership.