The target audience for the magazine is males and females aged 16-24 from socioeconomic class ABC1. This audience listens to indie music, enjoys socializing and outdoor activities like playing guitar. They are outgoing and confident. The magazine will appeal to this audience through its young and trendy but professional design with red, white and black colors. Images used will also be attractive and bold to engage the target readership. The magazine will provide information, a sense of identity, opportunities for social interaction, and entertainment through its coverage of indie music artists, festivals, and lifestyle content.

1. Audience
The audience thatI have createdfor mymagazine is male to female people,whomare fairly
mainstreamers betweenthe agesof 16-24 withthe social grade of ABC1,I chose thissocial grade as
the price of mymagazine is£2.50 whichisan amountthat my targetaudience iswillingtopay,and
stereotypicallypeople of thisage will be able toaffordthismagazine astheyare all legal towork etc.
My targetaudience wouldlistentothe genre Indie music,asthisiswhatmy magazine isbasedonso
therefore forthemtobe interestedinittheywouldhave tolistentothe music.
My targetaudience wouldbe intosocialising,goingout,surfingthe internet,reading,playing
instrumentse.g.acousticguitar,andwouldbe believedasbeingoutgoing,confident,sociable,active
and cheerful.
I believethatmymagazine wouldappeal tomyaudience asitincludesall the thingsthattheywould
wantto read aboutalso the layoutwouldappeal tomyaudience asitswill be youngandtrendybut
alsolooksprofessional andthe colourscheme of mymagazine (red,white andblack) appeal toboth
genders.Iwill alsotryand appeal tomy audience throughthe imagesIuse astheywouldwantan
attractive boldimage.
I will use all fourusesandgratificationswithinmymagazine asIwantto widenmytarget audience
as much as I can. The firstusesand gratificationthatIwoulduse isinformation;withinmymagazine
I wantto findout aboutrelevanteventsandconditionsinimmediatesurroundings,societyandthe
world,whichassociateswithmygenre of magazine (indie),Iwill incorporate thingssuchas
informationonbreakthroughartistsandestablishedartists,updatesonfestivalsandconcertsetc.all
thingsthat the audience wouldexpecttofindwithinmymagazine.Ialsowantmyaudience togaina
sense of securitythroughknowledge,thiswayI’mteachingmyaudience somethinguseful which
theycan use in theireverydaylife-whichwill make mymagazine more appealing.
The secondusesand gratificationthatIwill be usingis;personal identity, Iwantmy audience tobe
able to findreinforcementforpersonal valuesandfindmodelsof behaviourandalsoidentifyingwith
valuedothersandto gaininsightintoone’sself.Iwantmy readertofeel comfortable withmy
magazine andto feel asif theywouldbe able torelate tothe magazine,Ibelieve Iwouldbe able to
do thisthrough my model andthe photoshoot.The thirdusesandgratificationIwantto addwith
my magazine is;integrationandsocial interaction,Iwantmy audience tobe able tofaininsightinto
circumstancesof others;social empathyandalsogaina sense of belongingandfindabasisfor
conversationandsocial interactionbutalsoenableone toconnectwithfamily,friendsandsociety.
The final usesandgratificationis;entertainment,whichIbelieveisthe mostimportantone formy
magazine,Iwasthe audience tobe able torelax and escape fromproblemswhile readingmy
magazine andalsobe able to pass time.Ibelieveall of these are keyfora successful magazine so
therefore Iamgoingto guarantee to produce a magazine withthese.