My target audience is teenagers and young adults aged 16-20 who are interested in indie music culture. They value their friends and live in the present. The intended readers would be working class and able to spend £2 or less on the magazine. The magazine aims to appeal to both male and female readers in this demographic without being gender biased. While mainly featuring images of white caucasian teens, the magazine is open to all ethnicities interested in indie music.

1. 4. Who would your
audience be and why?

2. Target Audience
My target audience is
teenagers/young
adults that are
categorized into the
indie sub culture. They
are very much involved
with listening and
making music. They
are of the working
class who surround
and value their friends
and live in the ‘now’.

3. age
My target age would be between 16
and 20 because this is the age at
which I find people to be highly
interested and involved with music
and the music scene itself. This is the
age at which many will be going to
underrated gigs of upcoming band in
small rooms, unfazed by mixing with
other ages whilst enjoying the live
music.

4. Social Class
The working class: I think that the
working class is my ideal audience. The
working class tend to look for and relate
to music in a way that others from a
higher class might not; getting more
involved in the music itself. They are
able to buy things such as magazines
with their deposable money and with
my magazine coming in at no more
than £2, it would be the perfect amount
to spend freely.

5. Gender
Male and Female. I didn’t want
my magazine to be gender bias
so I ensured that it appealed to
both males and females; this
way I have a wider audience and
a bigger scope to work with.
Both genders are very much
involved with the music scene
between the ages of 16 and 20 so
it was only ideal to make my
magazine suitable for both.

6. Ethnicity
My magazine is open for anyone
who is willing to buy it, however, I
am aware that the indie genre is
and can be mainly made up of the
white, Caucasian population, I
think this is reflected by the
images I have used, all being of
white caucasian teens. Other than
the images my magazine does
show or reflect any other specific
ethnicities.

7. Psychographic profile
Interests: Listening and making music, going out with
friends, skateboarding, partying, social networking, making
blogs, reading, having and making their own fun
Values: Their friends and families are what they value the
most.
Attitude: can be laid back but can also be very vibrant and
outgoing, not afraid to stuck up for what they believe in.
Appearance: can have hair of any length, usually stick to
the more retro clothing, old baggy jumpers, big glasses,
skinny jeans, denim, patterned tights, shorts, Brothel
Creepers, vans, converse, hats/beanies.