The target audience for the media magazine is students aged 16-21. The magazine focuses on the latest music, fashion, and up-and-coming bands. It aims to appeal to both female and male students, who tend to have similar music tastes and spread information about new indie and rock bands. The magazine links these genres to attract readers of similar publications like NME and Kerrang, without being too niche to attract a large audience. Some small groups like young children and the elderly likely would not be interested due to not understanding modern music trends.