The document discusses the target audience for a proposed magazine about hip-hop and rap music. It analyzes data from other rap magazines that target audiences aged 16-40, with the majority being male and African American. Research shows that typical rap fans engage in activities like skateboarding and prefer socializing outside. The magazine will target men aged 16-40 across a range of income levels. Millennials, who make up the target audience, are important to the magazine due to their interest in fashion, technology usage, and disposable income.

2. Hip-Hop and Rap are both genres which actually only
traget younger people. I researched the target audience
from other magazines, such as
‘the source’, ‘complex’ and ‘XXL’.
All magazines target an audience
ranged between 16-40.
My magazine is also going to target
young people, as low as the age of 16,
as these teenagers, are very a
very active audience, which
would like the style of the magazine.
The magazine also targets people as
old as 40, as these middle aged people, still enjoy to relax,
and to read about the music they love, which makes the fact
that the magazine is more visual suitable for booth age
limits.

3. 58% of people that read the source are male
67% of people that read the XXL magazine are African- American.
47.000 is the average income of people who buy the XXL magazine
74% of people who buy the source are well educated and have a job
29 is the average age of people who read the XXL magazine

4. A typical Rap Fan would wear sneakers,
baggy jeans, a hoodie and a cap. Also it is
known that many Hip-Hop and Rap fans
either take up skate boarding or BMX
cycling as a hobby.
Research also shows that people who listen
to Rap are more likely to prefer to be
outside and to socialise, compared to
staying is side.

5. My magazine will target people aged
between 16 and 40. The genre has
become mainstream, which means that
it is no longer restricted to the lower
income brackets associated with its
origins. A lot of the hip hop magazines
have quite a lot of copy (text) and this
challenges class and cultural
stereotypes about the genre. The
consumers targeted are in between
income groups B and H.
As my research showed me that Rap
and Hip-Hop magazines are mostly
bought my men, I will also direct the
magazine to more target men.
Religion and Nationality are more or
less irrelevant.

6. The audience of my magazine in
terms of the Young and Rubicam
theory, would be aspirer or explorer,
due to the motivating and ‘from rags
to riches’ message, which is being
passed over in many songs.
Looking at Maslow's theory of
hierarchy, it would be hard, to
decide for one specific level in the
hierarchy pyramid, as Hip-Hop is a
very ranged genre. I would see the
target audience somewhere between
Physiological and Love/Belonging.

7. As seen in the table below, people are now illegally downloading
excessive content. The reason being, the fact that you don’t have to
pay for the content, and downloading takes a lot less time, an can be
done from home, making it a lot more efficient for the person.
This trend could have an enormous effect on the music magazine,
seeing as anything the magazine writes about the audience, or fans
could be incorrect, as there is o specific data collected or the illegal
downloads.

8. Millenials are very crucial to my magazine, as they make up the
target audience. Due to Millenials in average having a high
disposable income, it is very important for me to please that
audience. This group of people puts a lot of emphasis on what they
wear, and general fashion, which makes them crucial as a consumer,
as my magazine features clothes and new trends, which will interest
those people. This kind of people are very modern. They almost all
have converged devices, which let them use the internet on the go,
and as my magazine is also very much internet based and
promoting, it automatically appeals to Millenials