The document discusses ways to attract and address the intended audience of a music magazine. It focuses on using eye-catching design elements like vivid colors, patterns, and font styles on the cover to draw in readers. Quotes and teasers are used to spark curiosity about articles inside. The contents page provides a variety of entertaining article options. Both established and up-and-coming bands are featured to appeal to most music fans. Humor, informal language, and exclusive news and interviews build rapport with the target male readership aged 16-25. Overall the goal is to attract potential customers and keep them engaged and coming back through attractive, interesting, and relevant content.