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Market Research 
The magazine VIBE and Q are two 
magazines that ill like my magazine to be 
like, from taking a brief reading of both 
magazines they appeal to me. Me being 
16 going on to 17 and a male which from 
the typical reader profile previously 
written, I would be the ideal target 
audience for the magazine I am looking 
to create. Furthermore both magazines 
have don’t involve a colour scheme 
more which is also like the magazine I 
am looking to create. These magazines 
have a colour scheme of just 3 which is simple but creative at the same time, people 
would assume the less colours you use the more boring it will look but these 
magazines subvert these ideas, I believe this because these magazines keep the 
audience attention and looks entertaining. In addition both magazines feature one 
main image that dominates the magazine front cover, also both magazines has a 
well-known celebrity with celebrity names all over the magazine; these names entice 
the reader because they will want to know what they’re doing in the magazine, 
especially their fans. 
Vibe is a music and entertainment magazine with only 6 publishes every year 
founded by producer Quincy Jones. This magazine usually features R&B and hip-hop 
music artist but at times can features actors and other entertainers. Vibe was 
purchased by the private equity investment fund InterMedia Partners. The magazine 
target demographic is predominately young, urban followers of hip-hop culture. In 
2014 Vibe decided to be magazine which based online only. The magazine got it 
success from featuring a broader range of interests other than some of its 
competitors like The Source and XXL which focus more narrowly on rap music. 
Q is music magazine which is published every month founded by Mark Ellen and 
David Hepworth. The founders were dissed by the press because they believe they 
was ignoring a generation of older music buyers, also being founded in the year 1986 
you would expect that the magazine would hold onto the hold heritage that they was 
once in. This magazine is targeted at the older mature music lovers.
Market research

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Market research

  • 1. Market Research The magazine VIBE and Q are two magazines that ill like my magazine to be like, from taking a brief reading of both magazines they appeal to me. Me being 16 going on to 17 and a male which from the typical reader profile previously written, I would be the ideal target audience for the magazine I am looking to create. Furthermore both magazines have don’t involve a colour scheme more which is also like the magazine I am looking to create. These magazines have a colour scheme of just 3 which is simple but creative at the same time, people would assume the less colours you use the more boring it will look but these magazines subvert these ideas, I believe this because these magazines keep the audience attention and looks entertaining. In addition both magazines feature one main image that dominates the magazine front cover, also both magazines has a well-known celebrity with celebrity names all over the magazine; these names entice the reader because they will want to know what they’re doing in the magazine, especially their fans. Vibe is a music and entertainment magazine with only 6 publishes every year founded by producer Quincy Jones. This magazine usually features R&B and hip-hop music artist but at times can features actors and other entertainers. Vibe was purchased by the private equity investment fund InterMedia Partners. The magazine target demographic is predominately young, urban followers of hip-hop culture. In 2014 Vibe decided to be magazine which based online only. The magazine got it success from featuring a broader range of interests other than some of its competitors like The Source and XXL which focus more narrowly on rap music. Q is music magazine which is published every month founded by Mark Ellen and David Hepworth. The founders were dissed by the press because they believe they was ignoring a generation of older music buyers, also being founded in the year 1986 you would expect that the magazine would hold onto the hold heritage that they was once in. This magazine is targeted at the older mature music lovers.