The document discusses how a music magazine represents particular social groups. It aims its magazine at youth aged 16-21 as they have the most disposable income. Research showed the target audience was mostly female who were interested in pop/rock music. As a result, the magazine uses mostly female images and a feminine plum color scheme. It also aims to represent the middle-class and working-class social groups that make up most of its 18-21 year old target audience. The images of artists in the magazine help convey musicians in the genre to attract teenagers and young adults with similar interests.
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2. I wanted my music magazine to be targeted at a youthful
audience of both genders aged between 16 to 21 as this is
the age that people have the most disposable income and
would purchase a product such as the one I created. As
Kerrang! is aimed at the younger end of that range, and Q at
the older, I wanted to find a balance between the
sophistication of Q with edgy aspects from Kerrang! so that
my magazine could appeal to all ages.
From my target feedback questionnaire I was able to see that
the genre that most people wanted to read about was
pop/rock so I wanted to focus on this in my magazine. This
questionnaire also told me that the majority of my audience
would be females.
With this in mind, I analysed similar magazines to get an idea
of how they represent social groups.
REPRESENTING SOCIAL GROUPS
3. As most of my audience are females, this has definitely
influenced my design with the use of females in the images. I
have also chosen a dark plum colour for my house style which
lends itself to be more feminine.
REPRESENTING SOCIAL GROUPS
4. As the majority of my
audience are between
18-21, when looking at
the demographic table
for the UK, the majority
of people in my target
audience would be from
the groups B, C1 and
C2 which are middle
class, lower middle
class and skilled
working class
respectively.
REPRESENTING SOCIAL GROUPS
5. The images that I have taken of my main artist represent a
social group; her various outfits, makeup, facial expressions
and electric guitar all help convey an artist in the genre and
therefore attract teenagers and young adults with similar
interests.
REPRESENTING SOCIAL GROUPS
