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Rp2-2015-Interface & digital experiences

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Interfaces are key to innovating modern day digital experiences.

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Rp2-2015-Interface & digital experiences

  1. 1. N E W I N T E R FA C E S L E T S TA L K A B O U T E X P E R I E N C E S V I A
  2. 2. H O W C A N Y O U R E - I N V E N T A C L O C K E X P E R I E N C E http://etc.usf.edu/clipart/33600/33609/clock-12-15_33609
  3. 3. OPTION - 1 https://www.facebook.com/electronicshub.org/videos/916718788350689/
  4. 4. OPTION 2 dm.ncl.ac.uk
  5. 5. THIS IS EXPERIENCE dm.ncl.ac.uk
  6. 6. – S U P E R PA L “Technology isn’t just SILICON.”
  7. 7. – S U P E R PA L “Experience isn't just a terminal.”
  8. 8. – S U P E R PA L “A human experience usually involves appealing to one or more of human senses”
  9. 9. S O … W H AT I S A N E X P E R I E N C E ?
  10. 10. – E I N S T E I N “if you cant explain it simply enough, you haven't understood it well enough yet.”
  11. 11. LET’S TRY AND DECONSTRUCT MARKETING WORK P E R F O R M A N C E M A R K E T I N G M A R K E T I N G A U T O M AT I O N E X P E R I E N T I A L M A R K E T I N G
  12. 12. LET’S TRY AND DECONSTRUCT … P E R F O R M A N C E M A R K E T I N G M A R K E T I N G A U T O M AT I O N E X P E R I E N T I A L M A R K E T I N G C R M D ATA S CA N A L Y T I C S D ATA M G TC R M M R M O P M G T W E B C O N T E N T S T R G Y M O B I N F R A C O M M E R C E O P E R AT I O N S D ATAP L AT F O R M S
  13. 13. S O … W H AT I S A N E X P E R I E N C E ?
  14. 14. B U I L D I N G A N I N T E R FA C E I S T H E C L O S E S T T O B U I L D I N G A N E X P E R I E N C E
  15. 15. – S U P E R PA L “enables interaction between subject and object.” I N T E R A C T I O N
  16. 16. I N T E R A C T I O N S • are the micro moments • micro moments form micro experiences • aggregated micro experiences together make for an experience M I C R O / P R O D U C T I N T E R A C T I O N M A C R O / B R A N D L I F E / P U R P O S E
  17. 17. • The wheel is an extension of the foot. • The book is an extension of the eye. • Clothing is an extension of the skin. • Electric circuitry is an extension of the central nervous system. — Marshall McLuhan M E D I U M I S T H E M E S S A G E
  18. 18. • Product’s success is increasingly determined by User Experience and not by technology. • Convenience and ease of use are key differentiators over functionality and form. • Innovations in interface layer and hence interaction design are going to usher human kinds into new era. — Superpal I N T E R FA C E I S T H E M E S S A G E
  19. 19. S E C O N D G E N I N T E R FA C E S A R E R U L I N G T H E R O O S T https://www.flickr.com/photos/jasonnewport/14674675588 https://commons.wikimedia.org/wiki/File:Flipboard-ipad-apple-853618-l.jpg https://en.wikipedia.org/wiki/Pinterest
  20. 20. – S U P E R PA L “localized and personalized push context would be the key to third gen interfaces”
  21. 21. I N T E R FA C E I S T H E E X P E R I E N C E I N T E R FA C E L AY E R P R O D U C T / S E R V I C E A G G R E G AT E S M U LT I P L E I N T E R FA C E S H I D E S T H E C O M P L E X I T Y
  22. 22. - S U P E R PA L “Interfaces could go invisible with pervasive computing but shall remain the key to natural experiences”
  23. 23. H T T P : / / W W W. T H E J O H N N Y C A S H P R O J E C T. C O M / # / E X P L O R E / T O P R AT E D / C 4 B 5 7 B 5 4 6 7 F 0 C 3 7 4 0 7 7 6 F F 4 2 C 1 C 7 A FA E 2 1 8 C D F 3 F H T T P : / / W W W. T H E W I L D E R N E S S D O W N T O W N . C O M
  24. 24. O N E L A S T T H I N G
  25. 25. BRINGING IT TOGETHER - HUMAN EXPERIENCES I T+ D E S I G N F O R H U M A N S E M PAT H E T I C N AT U R A L E X P E R I E N C E S D ATA S T R AT E G Y A N A LY T I C S S T O RY S O L U T I O N C R E AT I V E
  26. 26. @ R AV I PA L 1 2 1 4 thanks

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