Technology Trends, Consumer Experience @MICA 2016

Ravi Pal
Ravi PalChief Architect, Programmer, Digital, Innovation, Experience, IOT, Data Analytics, Marketing Technology
CONSUMER - DATA - EXPERIENCE
DESIGN THINKING
– A N O N Y M O U S
“suddenly, i notice my fan move like a pendulum…holding my kids I
ran out”
– A N O N Y M O U S
“there are stories all around us we need to hear”
– S U P E R PA L
“there are many ways to experience a story”
H T T P S : / / S R O G E R S . C A RT O D B . C O M / V I Z / 6 7 1 4 A 4 3 A - E C A 5 - 1 1 E 4 - 9 F 3 D - 0 E 8 5 3 D 0 4 7 B B A / E M B E D _ M A P
“there are many ways to experience a story”
– S U P E R PA L
– S U P E R PA L
“its all about application of technology in a context”
– S U P E R PA L
“technology application defines our destiny”
HOW DID WE ALL EXPERIENCE IT?
MEDIA
CONTENT
S T O RY
DATA
SOCIAL
APPS
T E C H
TA R G E T H U M A N S
P H Y S I C A L
WHO AM I?
M A N - M A C H I N E
R E L AT I O N S H I P
@ R AV I PA L 1 2 1 4 S U P E R PA L B L O G . W O R D P R E S S . C O M
1© COPYRIGHT 2013 SAPIENTNITRO | CONFIDENTIAL
P E O P L E ’ S P E R S O N
@ R U C H I R PA N D E L I N K E D I N . C O M / I N / R U C H I R PA N D E
BRINGING IT TOGETHER - HOW TO DELIVER EXPERIENCES
S T+
D E S I G N F O R H U M A N S
E M PAT H E T I C N AT U R A L E X P E R I E N C E S
D ATA
STRATEGY
ANALYTICS
STORY
SOLUTION
CREATIVE
EVERYTHING THAT NEEDS TO BE SAID
HAS ALREADY BEEN SAID. BUT SINCE NO
ONE WAS LISTENING, EVERYTHING MUST
BE SAID AGAIN
andre paul
THERE IS NOTHING NEW ABOUT THIS TALK
WE ARE HERE TO SHARE OUR EXPERIENCES, LEARNINGS AND CURRENT BELIEFS.
THESE THOUGHTS MAY OR MAY NOT BE INDUSTRY STANDARDS, HOWEVER
SOME OF THESE ARE INSPIRED BY INDUSTRY LEADERS AND THEIR WORK.
YOU SHOULD BE ABLE TO USE THESE THOUGHTS, IDEAS, FRAMEWORKS.
WE WOULD PREFER A DIALOG SO THAT THE CONVERSATIONS ARE RICHER.
THERE IS NO EXPERT HERE SO FEEL FREE TO CHIME IN.
THE GLOBAL ECONOMIC
CRISIS HAS
FUNDAMENTALLY RESET
THE WAY COMPANIES
DO BUSINESS
Jeffery Immelt, CEO
GE 2009 Annual meeting
http://wallpaper222.com/explore/jeffrey-immelt-quotes/
WHAT IS IT LIKE OUT THERE?
SOME CRUCIAL QUESTIONS
▸ less resources more output
▸ innovation is a regular vocabulary
▸ r&d is no more limited to selected few
▸ competitor attacks your product
▸ no second chances, get it right in one go
https://www.flickr.com/photos/27845211@N02/
CONTEXT
LET’S ALSO ADD ENVIRONMENTAL CHANGES
▸platform is eating the world
▸everybody is a casual programmer
▸its the age of disruption
▸lines between virtual and physical are blurring
▸and web is reversing
DIGITAL HAS FUNDAMENTALLY CHANGED
EXPECTATIONS
IN SHORT
S T R AT E G Y
N E W A G E T O O L S
DESIGN THINKINGEXPERIENCEINNOVATION
ACTIVITY
HEALTH CHECK :)
▸who amongst you is creative?
▸what is design?
▸product vs service?
CREATIVITY != ARTISTIC SKILL
superpal
TIP
FRAMEWORK - PROCESS
CUTTING
EDGE
TECHNOLOGIES
EXCEPTIONAL
OUTCOMES
PROTOTYPE
TEST
INNOVATION
IDEAS /
STRATEGIES
INSIGHTS
OBSERVATIONS OPPORTUNITIES
IDENTIFYING
PROBLEM
D E S I G N T H I N K I N G
C O N S U M E R
POTENTIAL
SOLUTIONS
DEVELOPING
PROTOTYPES
TESTING
&
REFINING
MEASURING
Recent trends show that people give preference to healthy food. Capitalizing
on this, you plan to launch a unique food chain in India which offers healthy
alternatives to popular food. You think that this might be successful as people
will love to eat healthy and tasty food without feeling guilty about eating out.
ACTIVITY
WE ARE IN THE AGE OF CHIEF EXECUTIVE
CUSTOMER
ibm
TIP
DON’T GET INTO REASONING BE
EMPATHETIC AND TRY AND LISTEN FOR
THE NEED
INTERVIEW YOUR PARTNER
NEED AS VERB (INSTEAD OF NOUN)
TIPS
LOOK FOR AN INSIGHT
INSIGHTS
POINT OF VIEW - A MODEL
DESCRIBE CUSTOMER
NEED
INSIGHT
TIPS
NARROW YOUR TARGET AUDIENCE
▸ narrow band of target consumers
▸ speeds up your development time
▸ guides your testing - narrows down your testing variables
▸ marketing - early insights
▸ saves money
TIPS
FOCUS ON THE NEED
▸ allows for the problem definition to be accurate
▸ allows for multiple solutions/alternatives
▸ guides your testing - experience
▸ marketing - helps with the messaging
EXAMPLE
TEMPLATE
______________ is a ________________
that allows
_________________ to _______________
<product/service> <relatable tool>
<specific target user> <use case>
by : rohan puri
TIPS
TOOLS
PRIMARY, QUALITATIVE, IN
CONTEXT
SOCIAL LISTENING, DIGITAL
ANTHROPOLOGY
SECONDARY QUANTITATIVE
VALUE
VALUE CREATION FRAMEWORK
TECHNOLOGY
(FEASIBILITY)
BUSINESS
(VIABILITY)
PEOPLE & HUMAN VALUES
(DESIRABILITY)
TIP
VALUE CREATION - TENSION OF PATHS/JOURNEYS
OUTSIDE IN
(CONSUMER
EXPERIENCE)
INSIDE OUT
(BUSINESS & TECH
DRIVEN)
being in consumer shoes
functionality based, monetary gains
DESIGN THINKING IS ABOUT DOING (AS
OPPOSED TO THINKING)
superpal
TIP
P R OTOT Y P I N G T E C H N I Q U E S
MEDIA FROM
FUTURE
M I N I M U M
V I A B L E
P R O D U C T STORY
BOARDS
PHYSICAL
PROPS
VIDEO
WIZARDRY
P R OTOT Y P E D E S I G N P R OTOT Y P E
B U I L D I N G T H E T H I N G R I G H T B U I L D I N G T H E R I G H T T H I N G
W H AT A R E T H E T E C H C H A L L E N G E S WO U L D P E O P L E U S E T H I S
C A N W E M A K E T H I S WO R K W I T H O U R T E C H H OW WO U L D T H I S WO R K TO B E D E S I R A B L E
W I L L I T M E E T R E Q U I R E M E N T S S H O U L D W E B U I L D I T AT A L L
TIP
FAIL EARLY FAIL OFTEN FAIL FAST
0
25
50
75
100
PLANNING DEVELOPMENT TEST DELIVERY
TOO LATE
LEARN
DANGER
TIP
SPEND MAXIMUM TIME FRAMING THE PROBLEM
understand
OBSERVATIONS INSIGHT POINT
OF VIEW TEST PROTOTYPE
frame
build
validate
re-frame
re-build
PROBLEM DEFINITION PROBLEM SOLUTION
TIPS
TOOLS
KEYNOTOPIA
HEAP
HEROKUHTML5
TEST FLIGHT
DATA & ANALYTICS
DISTRIBUTIONPROTOTYPE
MEASUREMENT
GOOGLE ANALYTICS
DATA - HOLY GRAIL
Technology Trends, Consumer Experience @MICA 2016
offline video
WHY DATA?
PROMISE OF DATA
DATA MINING
HYPOTHESIS
INTELLIGENT
EVENTS
QUESTION
VALIDATION
ACTIONABLE
INSIGHT
what do you want to happen?
why it happened?
what happened?
prescriptive intelligencehistorical intelligence predictive intelligence
business value
WHY DATA?
PROMISE OF DATA
DATA MINING
HYPOTHESIS
INTELLIGENT
EVENTS
QUESTION
VALIDATION
ACTIONABLE
INSIGHT
what do you want to happen?
why it happened?
what happened?
prescriptive intelligencehistorical intelligence predictive intelligence
RECOMMENDED
ACTION
INSIGHTSINFORMATION
business value
DATA
D ATA D R I V E N E X P E R I E N C E S
P E R S O N A L I Z E D - R E L E VA N T & TA R G E T E D
C O N T E X T U A L I Z E D - S P E C I F I C T O M Y S C E N A R I O
R E A LT I M E - I N T H E M O M E N T
– S U P E R PA L
“We need to focus on understanding consumer context to deliver
relevant personalized experiences.”
E X P L I C I T D ATA
D E C L A R E D
I M P L I C I T D ATA
I N F E R R E D
context
circumstances
people
when,
where
– A N O N Y M O U S
“We are in the age of context.”
– S U P E R PA L
“Data is the oxygen of the age of context.”
C O N S U M E R R E S E A R C H
P H Y S I C A L A N A LY T I C S
C A M PA I G N A N A LY S I S
S E N T I M E N T A N A LY S I S
I N N O VAT I O N M O D E L I N G
R I S K M O D E L I N G
E X P E R I E N C E A N A LY T I C S
F R A U D D E T E C T I O N
S M A RT C I T I E S
M U C H M O R E
P R E D I C T I V E
Technology Trends, Consumer Experience @MICA 2016
UNDERSTAND
(CONSUMER &
CONTEXT)
BUILD
(INTELLIGENCE)
OPTIMIZE
(MEASURE)
DATA AS A BUSINESS MODEL
DATA AS THE INNOVATION TOOL
EXPERIENCE
H O W C A N Y O U R E -
I N V E N T A C L O C K
E X P E R I E N C E
http://etc.usf.edu/clipart/33600/33609/clock-12-15_33609
NARRATE YOUR IDEA - DESIGN -
FUNCTIONALITY ETC.
DESIGN A BETTER CLOCK EXPERIENCE
OPTION - 1
https://www.facebook.com/electronicshub.org/videos/916718788350689/
OPTION 2
dm.ncl.ac.uk
THIS IS EXPERIENCE
dm.ncl.ac.uk
– S U P E R PA L
“Technology isn’t just SILICON.”
– S U P E R PA L
“Experience isn't just a terminal.”
– S U P E R PA L
“A human experience usually involves appealing to one or more of
human senses”
Technology Trends, Consumer Experience @MICA 2016
A R C H I T E C T U R E
P L AT F O R M
S E R V I C E
I N T E R A C T I O N
E N G A G E M E N T
E X P E R I E N C E A R C H I T E C T U R E
P L AT F O R M
S E R V I C E
I N T E R A C T I O N
E N G A G E M E N T
S E R V I C E -
D E S I G N
I N T E R A C T I O N - D E S I G N
S TO RY
E X P E R I E N C E A R C H I T E C T U R E - F L AT T E N E D
S E R V I C E -
D E S I G N
I N T E R A C T I O N - D E S I G N
S TO RY
WHAT DOES IT DOHOW DO I USE IT
HOW DOES IT MAKE ME
FEEL
B U I L D I N G A N I N T E R FA C E I S T H E C L O S E S T T O
B U I L D I N G A N E X P E R I E N C E
– S U P E R PA L
“enables interaction between subject and object.”
I N T E R A C T I O N
I N T E R A C T I O N S
• are the micro moments
• micro moments form micro
experiences
• aggregated micro experiences
together make for an experience
M I C R O / P R O D U C T
I N T E R A C T I O N
M A C R O / B R A N D
L I F E / P U R P O S E
• The wheel is an extension of the foot.
• The book is an extension of the eye.
• Clothing is an extension of the skin.
• Electric circuitry is an extension of the central nervous system.
— Marshall McLuhan
M E D I U M I S T H E M E S S A G E
• Product’s success is increasingly determined by User Experience and not by
technology.
• Convenience and ease of use are key differentiators over functionality and
form.
• Innovations in interface layer and hence interaction design are going to usher
human kinds into new era.
— Superpal
I N T E R FA C E I S T H E M E S S A G E
S E C O N D G E N I N T E R FA C E S
A R E R U L I N G T H E R O O S T
https://www.flickr.com/photos/jasonnewport/14674675588
https://commons.wikimedia.org/wiki/File:Flipboard-ipad-apple-853618-l.jpg
https://en.wikipedia.org/wiki/Pinterest
– S U P E R PA L
“localized and personalized push context would be the key to third
gen interfaces”
I N T E R FA C E I S T H E E X P E R I E N C E
I N T E R FA C E
L AY E R
PRODUCT /
SERVICE
AGGREGATES MULTIPLE
INTERFACESHIDES THE COMPLEXITY
- S U P E R PA L
“Interfaces could go invisible with pervasive computing but shall
remain the key to natural experiences”
INNOVATION
Technology Trends, Consumer Experience @MICA 2016
WHAT’S INNOVATION?
X + Y TOGETHER CAN HELP ME DO Z
ACTIVITY
Car	 Office	Building	 Airlines	 Groceries	
Aadhar	Card	
Railways	 Light	Bulb	 Traffic	Light	 Luggage	
Refrigerator	 Remote	Control	Coffee	Maker
ITS NOT THE OUTCOME BUT ACTUALLY
THE PROCESS
LET’S DEFINE IT IN CONTEXT OF THIS WORKSHOP
THING ABOUT GOOD IDEA IS TO HAVE
MANY IDEAS (LEAVE JUDGEMENT OUT)
IDEA
ITS THE PROCESS OF COMING UP WITH
MANY IDEAS
HINT: GO FOR WILD
BRAINSTORM
SYNTHESIS OVER ANALYSIS
superpal
TIP
Technology Trends, Consumer Experience @MICA 2016
I N N OVAT I O N
PRODUCT INNOVATIONBRAND INNOVATION EXPERIENCE INNOVATION
INNOVATE CONSUMER
EXPERIENCEDEVELOP A NEW PRODUCTCREATE A NEW MARKET
I N N OVAT I O N A P P R OA C H E S
LABS & PILOTSHYBRID AGILEANALYTICS & OPTIMIZATION LEAN STARTUP
incremental breakthrough
TIPS - INNOVATION
– S U P E R PA L
Computers are changing the way we live, but the real question is
what is it that is not changing about them?
I N N O VAT I O N I S A B O U T C H A L L E N G I N G T H E S TAT U S Q U O
– S U P E R PA L
If you have built a perfect product, you are already late.
M I N I M U M V I A B L E P R O D U C T I S T H E WAY T O G O
– S T E V E J O B S
Design is how it works
A P PA R E N T T E C H N O L O G Y I S A B A D D E S I G N
– S U P E R PA L
Great work needs bold thinking - mix them around
A N T I - D I S C I P L I N A RY I S T H E R I G H T T E A M D I S C I P L I N E
ANOTHER INTRO
TRENDS-EXPERIENCES
TRENDS
martech landscape
ONE DEVICE TO MANY DEVICES - ALL OF
THESE DEVICES TOGETHER REQUIRE A
NEW WAY OF THINKING, DESIGNING AND
DELIVERING EXPERIENCES
superpal
TREND 1
EXAMPLE
AMBIENT COMPUTING - TECH GOES
INVISIBLE IT GETS INTEGRATED INTO
YOUR ENVIRONMENT
superpal
TREND 2
EXAMPLE
EXAMPLE
COGNITIVE COMPUTING - MACHINES
WILL COMPETE WITH HUMANS FOR THE
SAME JOBS
superpal
TREND 3
EXAMPLE
PERVASIVE ANALYTICS - SENSORS,
COMMUNICATION, DEVICES WILL FEED
ALL KIND OF INFORMATION TO
MACHINES
superpal
TREND 4
EXAMPLE
ON DEMAND MANUFACTURING - WHEN
YOU WILL DOWNLOAD YOUR CLOTHES
FROM INTERNET
superpal
TREND 5
EXAMPLE
IOT PLATFORMS - TO SUPPORT DEVICE
MESH, AMBIENT COMPUTING AND
INFORMATION OF EVERYTHING NEW
KIND OF PLATFORMS WOULD RISE
superpal
TREND 6
ONE LAST THING
BRINGING IT TOGETHER - HOW TO DELIVER EXPERIENCES
S T+
D E S I G N F O R H U M A N S
E M PAT H E T I C N AT U R A L E X P E R I E N C E S
D ATA
STRATEGY
ANALYTICS
STORY
SOLUTION
CREATIVE
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Technology Trends, Consumer Experience @MICA 2016

  • 1. CONSUMER - DATA - EXPERIENCE DESIGN THINKING
  • 2. – A N O N Y M O U S “suddenly, i notice my fan move like a pendulum…holding my kids I ran out”
  • 3. – A N O N Y M O U S “there are stories all around us we need to hear”
  • 4. – S U P E R PA L “there are many ways to experience a story”
  • 5. H T T P S : / / S R O G E R S . C A RT O D B . C O M / V I Z / 6 7 1 4 A 4 3 A - E C A 5 - 1 1 E 4 - 9 F 3 D - 0 E 8 5 3 D 0 4 7 B B A / E M B E D _ M A P “there are many ways to experience a story” – S U P E R PA L
  • 6. – S U P E R PA L “its all about application of technology in a context”
  • 7. – S U P E R PA L “technology application defines our destiny”
  • 8. HOW DID WE ALL EXPERIENCE IT? MEDIA CONTENT S T O RY DATA SOCIAL APPS T E C H TA R G E T H U M A N S P H Y S I C A L
  • 9. WHO AM I? M A N - M A C H I N E R E L AT I O N S H I P @ R AV I PA L 1 2 1 4 S U P E R PA L B L O G . W O R D P R E S S . C O M
  • 10. 1© COPYRIGHT 2013 SAPIENTNITRO | CONFIDENTIAL P E O P L E ’ S P E R S O N @ R U C H I R PA N D E L I N K E D I N . C O M / I N / R U C H I R PA N D E
  • 11. BRINGING IT TOGETHER - HOW TO DELIVER EXPERIENCES S T+ D E S I G N F O R H U M A N S E M PAT H E T I C N AT U R A L E X P E R I E N C E S D ATA STRATEGY ANALYTICS STORY SOLUTION CREATIVE
  • 12. EVERYTHING THAT NEEDS TO BE SAID HAS ALREADY BEEN SAID. BUT SINCE NO ONE WAS LISTENING, EVERYTHING MUST BE SAID AGAIN andre paul THERE IS NOTHING NEW ABOUT THIS TALK
  • 13. WE ARE HERE TO SHARE OUR EXPERIENCES, LEARNINGS AND CURRENT BELIEFS. THESE THOUGHTS MAY OR MAY NOT BE INDUSTRY STANDARDS, HOWEVER SOME OF THESE ARE INSPIRED BY INDUSTRY LEADERS AND THEIR WORK.
  • 14. YOU SHOULD BE ABLE TO USE THESE THOUGHTS, IDEAS, FRAMEWORKS. WE WOULD PREFER A DIALOG SO THAT THE CONVERSATIONS ARE RICHER. THERE IS NO EXPERT HERE SO FEEL FREE TO CHIME IN.
  • 15. THE GLOBAL ECONOMIC CRISIS HAS FUNDAMENTALLY RESET THE WAY COMPANIES DO BUSINESS Jeffery Immelt, CEO GE 2009 Annual meeting http://wallpaper222.com/explore/jeffrey-immelt-quotes/
  • 16. WHAT IS IT LIKE OUT THERE? SOME CRUCIAL QUESTIONS ▸ less resources more output ▸ innovation is a regular vocabulary ▸ r&d is no more limited to selected few ▸ competitor attacks your product ▸ no second chances, get it right in one go https://www.flickr.com/photos/27845211@N02/
  • 17. CONTEXT LET’S ALSO ADD ENVIRONMENTAL CHANGES ▸platform is eating the world ▸everybody is a casual programmer ▸its the age of disruption ▸lines between virtual and physical are blurring ▸and web is reversing
  • 18. DIGITAL HAS FUNDAMENTALLY CHANGED EXPECTATIONS IN SHORT
  • 19. S T R AT E G Y N E W A G E T O O L S DESIGN THINKINGEXPERIENCEINNOVATION
  • 20. ACTIVITY HEALTH CHECK :) ▸who amongst you is creative? ▸what is design? ▸product vs service?
  • 21. CREATIVITY != ARTISTIC SKILL superpal TIP
  • 23. IDENTIFYING PROBLEM D E S I G N T H I N K I N G C O N S U M E R POTENTIAL SOLUTIONS DEVELOPING PROTOTYPES TESTING & REFINING MEASURING
  • 24. Recent trends show that people give preference to healthy food. Capitalizing on this, you plan to launch a unique food chain in India which offers healthy alternatives to popular food. You think that this might be successful as people will love to eat healthy and tasty food without feeling guilty about eating out. ACTIVITY
  • 25. WE ARE IN THE AGE OF CHIEF EXECUTIVE CUSTOMER ibm TIP
  • 26. DON’T GET INTO REASONING BE EMPATHETIC AND TRY AND LISTEN FOR THE NEED INTERVIEW YOUR PARTNER
  • 27. NEED AS VERB (INSTEAD OF NOUN) TIPS
  • 28. LOOK FOR AN INSIGHT INSIGHTS
  • 29. POINT OF VIEW - A MODEL DESCRIBE CUSTOMER NEED INSIGHT
  • 30. TIPS NARROW YOUR TARGET AUDIENCE ▸ narrow band of target consumers ▸ speeds up your development time ▸ guides your testing - narrows down your testing variables ▸ marketing - early insights ▸ saves money
  • 31. TIPS FOCUS ON THE NEED ▸ allows for the problem definition to be accurate ▸ allows for multiple solutions/alternatives ▸ guides your testing - experience ▸ marketing - helps with the messaging
  • 32. EXAMPLE TEMPLATE ______________ is a ________________ that allows _________________ to _______________ <product/service> <relatable tool> <specific target user> <use case> by : rohan puri
  • 33. TIPS TOOLS PRIMARY, QUALITATIVE, IN CONTEXT SOCIAL LISTENING, DIGITAL ANTHROPOLOGY SECONDARY QUANTITATIVE
  • 35. TIP VALUE CREATION - TENSION OF PATHS/JOURNEYS OUTSIDE IN (CONSUMER EXPERIENCE) INSIDE OUT (BUSINESS & TECH DRIVEN) being in consumer shoes functionality based, monetary gains
  • 36. DESIGN THINKING IS ABOUT DOING (AS OPPOSED TO THINKING) superpal TIP
  • 37. P R OTOT Y P I N G T E C H N I Q U E S MEDIA FROM FUTURE M I N I M U M V I A B L E P R O D U C T STORY BOARDS PHYSICAL PROPS VIDEO WIZARDRY
  • 38. P R OTOT Y P E D E S I G N P R OTOT Y P E B U I L D I N G T H E T H I N G R I G H T B U I L D I N G T H E R I G H T T H I N G W H AT A R E T H E T E C H C H A L L E N G E S WO U L D P E O P L E U S E T H I S C A N W E M A K E T H I S WO R K W I T H O U R T E C H H OW WO U L D T H I S WO R K TO B E D E S I R A B L E W I L L I T M E E T R E Q U I R E M E N T S S H O U L D W E B U I L D I T AT A L L
  • 39. TIP FAIL EARLY FAIL OFTEN FAIL FAST 0 25 50 75 100 PLANNING DEVELOPMENT TEST DELIVERY TOO LATE LEARN DANGER
  • 40. TIP SPEND MAXIMUM TIME FRAMING THE PROBLEM understand OBSERVATIONS INSIGHT POINT OF VIEW TEST PROTOTYPE frame build validate re-frame re-build PROBLEM DEFINITION PROBLEM SOLUTION
  • 41. TIPS TOOLS KEYNOTOPIA HEAP HEROKUHTML5 TEST FLIGHT DATA & ANALYTICS DISTRIBUTIONPROTOTYPE MEASUREMENT GOOGLE ANALYTICS
  • 42. DATA - HOLY GRAIL
  • 45. WHY DATA? PROMISE OF DATA DATA MINING HYPOTHESIS INTELLIGENT EVENTS QUESTION VALIDATION ACTIONABLE INSIGHT what do you want to happen? why it happened? what happened? prescriptive intelligencehistorical intelligence predictive intelligence business value
  • 46. WHY DATA? PROMISE OF DATA DATA MINING HYPOTHESIS INTELLIGENT EVENTS QUESTION VALIDATION ACTIONABLE INSIGHT what do you want to happen? why it happened? what happened? prescriptive intelligencehistorical intelligence predictive intelligence RECOMMENDED ACTION INSIGHTSINFORMATION business value DATA
  • 47. D ATA D R I V E N E X P E R I E N C E S P E R S O N A L I Z E D - R E L E VA N T & TA R G E T E D C O N T E X T U A L I Z E D - S P E C I F I C T O M Y S C E N A R I O R E A LT I M E - I N T H E M O M E N T
  • 48. – S U P E R PA L “We need to focus on understanding consumer context to deliver relevant personalized experiences.” E X P L I C I T D ATA D E C L A R E D I M P L I C I T D ATA I N F E R R E D context circumstances people when, where
  • 49. – A N O N Y M O U S “We are in the age of context.”
  • 50. – S U P E R PA L “Data is the oxygen of the age of context.” C O N S U M E R R E S E A R C H P H Y S I C A L A N A LY T I C S C A M PA I G N A N A LY S I S S E N T I M E N T A N A LY S I S I N N O VAT I O N M O D E L I N G R I S K M O D E L I N G E X P E R I E N C E A N A LY T I C S F R A U D D E T E C T I O N S M A RT C I T I E S M U C H M O R E P R E D I C T I V E
  • 54. H O W C A N Y O U R E - I N V E N T A C L O C K E X P E R I E N C E http://etc.usf.edu/clipart/33600/33609/clock-12-15_33609
  • 55. NARRATE YOUR IDEA - DESIGN - FUNCTIONALITY ETC. DESIGN A BETTER CLOCK EXPERIENCE
  • 59. – S U P E R PA L “Technology isn’t just SILICON.”
  • 60. – S U P E R PA L “Experience isn't just a terminal.”
  • 61. – S U P E R PA L “A human experience usually involves appealing to one or more of human senses”
  • 63. A R C H I T E C T U R E P L AT F O R M S E R V I C E I N T E R A C T I O N E N G A G E M E N T
  • 64. E X P E R I E N C E A R C H I T E C T U R E P L AT F O R M S E R V I C E I N T E R A C T I O N E N G A G E M E N T S E R V I C E - D E S I G N I N T E R A C T I O N - D E S I G N S TO RY
  • 65. E X P E R I E N C E A R C H I T E C T U R E - F L AT T E N E D S E R V I C E - D E S I G N I N T E R A C T I O N - D E S I G N S TO RY WHAT DOES IT DOHOW DO I USE IT HOW DOES IT MAKE ME FEEL
  • 66. B U I L D I N G A N I N T E R FA C E I S T H E C L O S E S T T O B U I L D I N G A N E X P E R I E N C E
  • 67. – S U P E R PA L “enables interaction between subject and object.” I N T E R A C T I O N
  • 68. I N T E R A C T I O N S • are the micro moments • micro moments form micro experiences • aggregated micro experiences together make for an experience M I C R O / P R O D U C T I N T E R A C T I O N M A C R O / B R A N D L I F E / P U R P O S E
  • 69. • The wheel is an extension of the foot. • The book is an extension of the eye. • Clothing is an extension of the skin. • Electric circuitry is an extension of the central nervous system. — Marshall McLuhan M E D I U M I S T H E M E S S A G E
  • 70. • Product’s success is increasingly determined by User Experience and not by technology. • Convenience and ease of use are key differentiators over functionality and form. • Innovations in interface layer and hence interaction design are going to usher human kinds into new era. — Superpal I N T E R FA C E I S T H E M E S S A G E
  • 71. S E C O N D G E N I N T E R FA C E S A R E R U L I N G T H E R O O S T https://www.flickr.com/photos/jasonnewport/14674675588 https://commons.wikimedia.org/wiki/File:Flipboard-ipad-apple-853618-l.jpg https://en.wikipedia.org/wiki/Pinterest
  • 72. – S U P E R PA L “localized and personalized push context would be the key to third gen interfaces”
  • 73. I N T E R FA C E I S T H E E X P E R I E N C E I N T E R FA C E L AY E R PRODUCT / SERVICE AGGREGATES MULTIPLE INTERFACESHIDES THE COMPLEXITY
  • 74. - S U P E R PA L “Interfaces could go invisible with pervasive computing but shall remain the key to natural experiences”
  • 78. X + Y TOGETHER CAN HELP ME DO Z ACTIVITY
  • 79. Car Office Building Airlines Groceries Aadhar Card Railways Light Bulb Traffic Light Luggage Refrigerator Remote Control Coffee Maker
  • 80. ITS NOT THE OUTCOME BUT ACTUALLY THE PROCESS LET’S DEFINE IT IN CONTEXT OF THIS WORKSHOP
  • 81. THING ABOUT GOOD IDEA IS TO HAVE MANY IDEAS (LEAVE JUDGEMENT OUT) IDEA
  • 82. ITS THE PROCESS OF COMING UP WITH MANY IDEAS HINT: GO FOR WILD BRAINSTORM
  • 85. I N N OVAT I O N PRODUCT INNOVATIONBRAND INNOVATION EXPERIENCE INNOVATION INNOVATE CONSUMER EXPERIENCEDEVELOP A NEW PRODUCTCREATE A NEW MARKET
  • 86. I N N OVAT I O N A P P R OA C H E S LABS & PILOTSHYBRID AGILEANALYTICS & OPTIMIZATION LEAN STARTUP incremental breakthrough
  • 88. – S U P E R PA L Computers are changing the way we live, but the real question is what is it that is not changing about them? I N N O VAT I O N I S A B O U T C H A L L E N G I N G T H E S TAT U S Q U O
  • 89. – S U P E R PA L If you have built a perfect product, you are already late. M I N I M U M V I A B L E P R O D U C T I S T H E WAY T O G O
  • 90. – S T E V E J O B S Design is how it works A P PA R E N T T E C H N O L O G Y I S A B A D D E S I G N
  • 91. – S U P E R PA L Great work needs bold thinking - mix them around A N T I - D I S C I P L I N A RY I S T H E R I G H T T E A M D I S C I P L I N E
  • 95. ONE DEVICE TO MANY DEVICES - ALL OF THESE DEVICES TOGETHER REQUIRE A NEW WAY OF THINKING, DESIGNING AND DELIVERING EXPERIENCES superpal TREND 1
  • 97. AMBIENT COMPUTING - TECH GOES INVISIBLE IT GETS INTEGRATED INTO YOUR ENVIRONMENT superpal TREND 2
  • 100. COGNITIVE COMPUTING - MACHINES WILL COMPETE WITH HUMANS FOR THE SAME JOBS superpal TREND 3
  • 102. PERVASIVE ANALYTICS - SENSORS, COMMUNICATION, DEVICES WILL FEED ALL KIND OF INFORMATION TO MACHINES superpal TREND 4
  • 104. ON DEMAND MANUFACTURING - WHEN YOU WILL DOWNLOAD YOUR CLOTHES FROM INTERNET superpal TREND 5
  • 106. IOT PLATFORMS - TO SUPPORT DEVICE MESH, AMBIENT COMPUTING AND INFORMATION OF EVERYTHING NEW KIND OF PLATFORMS WOULD RISE superpal TREND 6
  • 108. BRINGING IT TOGETHER - HOW TO DELIVER EXPERIENCES S T+ D E S I G N F O R H U M A N S E M PAT H E T I C N AT U R A L E X P E R I E N C E S D ATA STRATEGY ANALYTICS STORY SOLUTION CREATIVE