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Nicolas Bordas - TBWA - HUBFORUM Paris 2013

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HUBFORUM PARIS 2013
Panel : Creativity is the future of innovation - Keynote
Intervenant : Nicolas Bordas - Vice-Président TBWA Europe & President BEING Worldwide - TBWA

http://www.hubforum.com/paris/2013/
www.hubinstitute.com

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Nicolas Bordas - TBWA - HUBFORUM Paris 2013

  1. 1. TBWA #CREATIVITY IS THE FUTURE OF INNOVATION NICOLAS BORDAS TBWAEUROPE
  2. 2. www.nicolasbordas.fr
  3. 3. INNOVATION IS COMMUNICATION IS INNOVATION
  4. 4. Historically, innovations were slow-going...
  5. 5. Telegraph- 1809 Morse code developed- 1826
  6. 6. Today, digital, social, and localized means innovation moves at the speed of culture.
  7. 7. To stand out, innovations are now communicative.
  8. 8. We live in the age of connected, communicative objects.
  9. 9. Red Tomato Pizza Delivery to your door, with the push of a button.
  10. 10. LG’s Smart Kitchen. Shopping, food preparation are all connected.
  11. 11. Windows of Opportunity: Turning the car window into an entertainment portal
  12. 12. ERDF Linky: Communicating & Connected Meters
  13. 13. Health Tattoos In development by Motorola. Temporary tattoos that monitor vital signs in users.
  14. 14. Innovations need to communicate via design at its heart.
  15. 15. Sony MPMan 1998 iPod 2003
  16. 16. Festina Waterproof watches
  17. 17. Ploom Pax E-Cigarettes
  18. 18. AidPod Getting anti-diarrhea meds to rural areas via Coca-Cola packs
  19. 19. Innovations need to communicate via names & language.
  20. 20. vs.
  21. 21. McDonald’s Spain Turning wifi hotspots into a targeted ad
  22. 22. Innovations need to be inherently social
  23. 23. The Google Talking Shoe Social by Nature
  24. 24. C&A Fashion Like Using connected hangers & Facebook to help customers pick an outfit.
  25. 25. Botanicalls Chip that tweets when plants need watering
  26. 26. How to get a good ROI? (Return on Innovation)
  27. 27. For an ROI, favor a creative work culture.
  28. 28. For an ROI, engineers should think like communicators & communicators like engineers.
  29. 29. LOS ANGELES LONDON MEXICO CITY PARIS SHANGHAI TOKYO WARSAW Disruption Days The perfect way to bring together creatives & engineers …
  30. 30. For an ROI, a brand should wear its beliefs on its sleeve.
  31. 31. Jawbone A bright future?
  32. 32. The Nike Fuel Band
  33. 33. The Nissan Nismo
  34. 34. INNOVATION IS COMMUNICATION IS INNOVATION
  35. 35. Thank you.

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