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Data mining and analysis has been dominated by the big looking at the small. Businesses, institutions and governments examine our habits with an eye to commercial opportunities, welfare, and security. However, big data is migrating analysis into the arena of networking and association to enhance services: advertising, ‘pre-selling,’ healthcare, security and tax avoidance reduction. But this leaves the critical arena of Small Data unaddressed - the small looking at the small - individuals and things examining and exploiting their own data.
Here we consider a future of ubiquitous tagging, sensors, measuring and networked monitoring powered by the IoT. Key conclusions see many devices talking to each other at close range with little (or no) need of internet connection, and more network connections generated between things than those on the net.