Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
INFORMED DESIGN
Lets run the numbers…
Ian @wilsonography

Partner & Creative Director at build/create

buildcreate.com
EVERYTHING IS A NUMBERS GAME
B E C A U S E E V E RY O N E Y O U ’ V E E V E R K N O W N
O R L O V E D I S J U S T M AT H .
“I find that when I consult the hard data to find a
path forward, it is almost always reductive.
NUMBERS THAT MATTER
S A L E S S TAT S
P R O J E C T T R A C K I N G
T I M E L O G S
C L I E N T B U D G E T
B U S I N E S ...
WHERE WE GET OUR NUMBERS
B U T M O S T LY I T I S
I T ’ S N O T ( A L L ) G O O G L E !
G O O G L E A N A LY T I C S
G O O G L E A D W O R D S
A / ...
“Don’t stress over which software is best, just use
what helps you do it now.
WHAT ARE WE TESTING?
W H I C H C TA W O R K S B E S T ?
W H AT M E S S A G E C O N N E C T S ?
W H AT C O L O R S R E S O ...
I S F U N T O B E T O N
A / B T E S T I N G
Eric was concerned that our fancy animated homepage was
deterring visitors, so...
I S N ’ T A LWAY S A N E X A C T S C I E N C E
H E AT M A P T E S T I N G
After determining that our homepage was not dete...
Heatmap
Clickmap
LINKS!
N E L I O A / B T E S T I N G
N E L I O A B T E S T I N G . C O M /
U S A B I L I T Y H U B
U S A B I L I T Y H U B...
Informed Design - Color by Numbers
Informed Design - Color by Numbers
Upcoming SlideShare
Loading in …5
×

Informed Design - Color by Numbers

285 views

Published on

We use (or should be using) numbers to run our business, to plan our marketing, why are they not informing our designs? Check it.

Published in: Design
  • Be the first to comment

  • Be the first to like this

Informed Design - Color by Numbers

  1. 1. INFORMED DESIGN Lets run the numbers… Ian @wilsonography
 Partner & Creative Director at build/create
 buildcreate.com
  2. 2. EVERYTHING IS A NUMBERS GAME B E C A U S E E V E RY O N E Y O U ’ V E E V E R K N O W N O R L O V E D I S J U S T M AT H .
  3. 3. “I find that when I consult the hard data to find a path forward, it is almost always reductive.
  4. 4. NUMBERS THAT MATTER S A L E S S TAT S P R O J E C T T R A C K I N G T I M E L O G S C L I E N T B U D G E T B U S I N E S S I M P R E S S I O N S C L I C K S P O T E N T I A L A U D I E N C E D I G I TA L M A R K E T I N G B O U N C E R AT E PA G E S P E R V I S I T C O N V E R S I O N S T I M E P E R V I S I T D E S I G N C L I C K S P E R L I N K / B U T T O N H O V E R S P E R H O V E R A B L E S C R O L L D I S TA N C E A U D I E N C E A G E
  5. 5. WHERE WE GET OUR NUMBERS
  6. 6. B U T M O S T LY I T I S I T ’ S N O T ( A L L ) G O O G L E ! G O O G L E A N A LY T I C S G O O G L E A D W O R D S A / B T E S T I N G H E AT M A P T E S T I N G H U M A N I N T E R A C T I O N
  7. 7. “Don’t stress over which software is best, just use what helps you do it now.
  8. 8. WHAT ARE WE TESTING? W H I C H C TA W O R K S B E S T ? W H AT M E S S A G E C O N N E C T S ? W H AT C O L O R S R E S O N AT E ? A / B W H E R E A R E P E O P L E C L I C K I N G ? W H AT C A P T U R E S T H E I R I N T E R E S T ? H O W D O T H E Y B E H AV E ? H E AT M A P H O W L O N G D O T H E Y S TAY O N S I T E ? W H AT PAT H D O T H E Y TA K E ? W H AT D E V I C E ( S ) A R E T H E Y U S I N G ? D O T H E Y C O N V E RT ? A N A LY T I C S - T H E B I G P I C T U R E
  9. 9. I S F U N T O B E T O N A / B T E S T I N G Eric was concerned that our fancy animated homepage was deterring visitors, so we tested a non animated version.
  10. 10. I S N ’ T A LWAY S A N E X A C T S C I E N C E H E AT M A P T E S T I N G After determining that our homepage was not deterring visitors with its animation, we started heat map testing to see if there was anything we could quantify as “wrong” with how users interacted with the design.
  11. 11. Heatmap
  12. 12. Clickmap
  13. 13. LINKS! N E L I O A / B T E S T I N G N E L I O A B T E S T I N G . C O M / U S A B I L I T Y H U B U S A B I L I T Y H U B . C O M 1 9 T H I N G S W E C A N L E A R N F R O M H E AT M A P T E S T I N G C O N V E R S I O N X L . C O M / 1 9 - T H I N G S - W E - C A N - L E A R N - F R O M - N U M E R O U S - H E AT M A P - T E S T S / 5 0 S P L I T T E S T I N G I D E A S Y O U C A N R U N T O D AY N E I L PAT E L . C O M / 2 0 1 4 / 1 1 / 0 4 / 5 0 - S P L I T- T E S T I N G - I D E A S - Y O U - C A N - R U N - T O D AY

×