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Prototyping at the speed of culture

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Things we at TBWA\ have learned about ultra fast service prototyping.

Published in: Design
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Prototyping at the speed of culture

  1. 1. TBWA!Prototyping at the Sami Viitamäki! Executive Director !Speed of Culture! TBWAHelsinki !
  2. 2. TBWA!
  3. 3. TBWA! Key Shifts!
  4. 4. TBWA! Ads to Services
 -
 Desk to Mobile
 -
 Virtual to Real !
  5. 5. TBWA! Key Process!
  6. 6. TBWA! Awareness
 v
 Purchase
 v
 Loyalty!
  7. 7. TBWA! Awareness
 v
 Purchase
 v
 Loyalty!
  8. 8. TBWA! PAID! LOYALTY! AWARENESS! BUSINESS INSIGHTS! OWNED! THE BRIEF! IDEA WORTH ANALYTICS! MARKETING! AUDIENCE CREATED! INSIGHTS! PURCHASE! EARNED!
  9. 9. TBWA! International Cases!
  10. 10. TBWA! AWARENESS:
 
 How to raise awareness for
 the sports cars line?!
  11. 11. TBWA! le:! emy! oog cad G TA issan G N
  12. 12. TBWA! PURCHASE:
 
 How to get people
 buy more Pizza? !
  13. 13. TBWA! le:! izza! oog to P G a Tom Red
  14. 14. TBWA! LOYALTY:
 
 How to more deeply bond with
 people who love dogs? !
  15. 15. TBWA! le:! -Like! oog g-a G ree Do Pe dig
  16. 16. TBWA! TBWAHelsinki Cases !
  17. 17. TBWA! AWARENESS:
 
 How to own share of
 voice in the Facebook era?!
  18. 18. TBWA! le:! le! oog umb G R Nissan
  19. 19. TBWA! PURCHASE:
 
 How to put the shopping
 into window shopping?!
  20. 20. TBWA! :! pping! gle ho Gooow S sWind A dida
  21. 21. TBWA!
  22. 22. TBWA! LOYALTY:
 
 How to drive repeat visits
 to family restaurants?!
  23. 23. TBWA! TBA!
  24. 24. TBWA! Key Learnings !
  25. 25. TBWA! Test Early & Often
 -
 Expect Problems
 -
 Be Relentless !
  26. 26. TBWA! Sami Viitamäki !THANK! sami.viitamaki@tbwa.fi !YOU!! +358(0)449066650 @samiv ! !

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