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Meet Bartle Bogle Hegarty

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Meet Bartle Bogle Hegarty

  1. 1. Bartle BogleHegarty<br />Wade King, Paul Naoum, Tad Castellow, Jackson Boone<br />
  2. 2. BBH was founded on Mar. 29, 1982<br />Founders John Hegarty and Nigel Bogle<br />CEO Simon Sherwood<br />First client was Levi’s Jeans<br />History<br />
  3. 3. 928 Employees<br />Billings: 1.5B<br />6 offices world wide: London, New York, Singapore, Sao Paulo, Shanghai and Mumbai<br />Agency Background<br />
  4. 4. BBH is owned by Publicis<br />Publicisaquired BBH through Leo Burnette(Chicago)<br />Leo Burnette bought 49% of BBH’s shares in 1999<br />Publicis is a conglomerate out of Paris they are involved in advertising, marketing, media agencies and consulting.<br />PublicisGroupe<br />
  5. 5. Current Clients<br />
  6. 6. 7 Global offices allow BBH to hit a perfect medium between “global consistency and local relevance”<br />Differentiation<br />
  7. 7. BBH’s global network is supported by 4 online systems<br />“Compass”<br />“Torch”<br />“Cable”<br />“Telescope”<br />“Together they allow us to be one agency in six different places”<br />Differentiation cont.<br />
  8. 8. Differentiation cont.<br />Retail<br />
  9. 9. BBH Impressions<br />“They’re much more than an andvertisement agency, they’re a partner.”<br />“They’re commitment is fantastic.”<br />Named best mid-sized agent third year in a row by AAAA. O’Toole Award.<br />Jay Chiat Planning Award. Vaseline Campaign.<br />Creative Review Agency of the Year.<br />
  10. 10. Recent News<br />December 16, 2009: BBH partner with Google to launch Google Chrome.<br />January 9: BBH wins Cadillac account. First automobile client.<br />June 7: BBH wins Baileys global account.<br />August 2010: Steve Harty, group chairman of the North American, New York office leaves BBH after five years.<br />
  11. 11. Recent Work<br />
  12. 12. Recent Work<br />
  13. 13. http://www.youtube.com/watch?v=O2HU9IdsnDk<br />Recent Work<br />

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