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Lifedots Deck BBH New York

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Published in: Business, Design

Lifedots Deck BBH New York

  1. 1. Lifedots BBH Alwayne Ritchie | Strategic Design and Management | Spring 2013
  2. 2. “BRAND A STARTUP FAMOUSLY” The Brief:
  3. 3. A new app that helps you save and organize the memories you want to remember. WHAT IS LIFEDOTS?
  4. 4. WHY DID WE CHOOSE LIFEDOTS? We believe in the company’s purpose. The brand was a clean slate. The team was open to collaboration.
  5. 5. OUR OBJECTIVES Increase awareness of our growing social feeds. 1 Make people aware that Lifedots is not just another social app. 2 3Build excitement and anticipation of the beta release.
  6. 6. THE STRATEGY
  7. 7. CULTURAL TRUTHS Our memories are getting lost in the feed. There is a lot of digital noise on our social feeds. Our memories are becoming less tangible in a digital world.
  8. 8. People don’t realize that as their social feeds grow, their important memories will be harder to find in the future. UNLOCKING THE INSIGHT
  9. 9. THE AUDIENCE Millenials. Heavy social media users. Content creators.
  10. 10. OUR GOALS Make something that allows people to see how much content they are posting. 3 Make something that can stand alone, is shareable, and refers back to Lifedots. 2 1Make people realize that their important moments are getting lost.
  11. 11. BRANDING LIFEDOTS
  12. 12. Lifedots helps you celebrate the extraordinary moments. Lifedots let’s you choose what you want to remember. Lifedots encourages reflection and access. LIFEDOTS BRAND PERSONALITY
  13. 13. Dot it now, remember it forever. lifedots WE GAVE LIFEDOTS A PURPOSE
  14. 14. CREATIVE EXECUTION
  15. 15. SOCIAL EXECUTION TARGET HEAVY SOCIAL MEDIA USERS.
  16. 16. What we did is ready to launch. We’re just leaving before it goes live. THE OUTCOME
  17. 17. WAS IT A SUCCESS? We gave Lifedots a story. We created a website that helps raise awareness of the problem. We created dozens of personalized posters for social media influencers. We created a social execution plan that supplements the generator campaign. We built each asset to connect to the Lifedots landing page and e-mail sign-up. Everything was designed to be shared online. We designed the Lifedots landing page. We branded Lifedots from the ground up.

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