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ECGC 2018 - Marketing Your Game in 2018 and Beyond

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In this presentation, we cover how to mitigate risk and marketing your game in 2018 and beyond.

Published in: Marketing
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ECGC 2018 - Marketing Your Game in 2018 and Beyond

  1. 1. M A R K E T I N G Y O U R G A M E LOGAN WILLIAMS�� � � FOUNDER, INDIE WOLVERINE� � � �ECGC 2018 I N 2 0 1 8 & B E Y O N D
  2. 2. F A I L U R E I S A L E A R N I N G O P P O R T U N I T Y
  3. 3. O V E R S A T U R A T E D M A R K E T 0 1,925 3,850 5,775 7,700 2013 2014 2015 2016 2017 GAMERELEASES
  4. 4. C O M M U N I T Y B U I L D I N G INCENTIVE� �Give Them a Reason ENGAGEMENT� �Maintain a Presence LEVERAGE� �Community Validation
  5. 5. " W H A T W E C A N L E A R N F R O M I N D I E F I C T I O N A U T H O R S " C H R I S Z U K O W S K I
  6. 6. " H O W W E U S E D D I S C O R D T O B U I L D A D R E A M C O M M U N I T Y F O R O U R G A M E D E S C E N D E R S " M I K E R O S E
  7. 7. P U R P O S E F U L & O R G A N Z I E D C O M M U N I C A T I O N ORGANIZATION � Planned Communication BE CLEAR� �Always Have a Clear Call-to-action GOALS � Always Have an End Goal
  8. 8. E M P A T H YThe ability to understand & share the feelings of another
  9. 9. T A R G E T E D O U T R E A C H GOOGLE� �Advanced Search Queries TWITTER � Build a Relationship VOILA NORBERT� �Easily Find Email Addresses
  10. 10. G O O G L E
  11. 11. T W I T T E R
  12. 12. V O I L A N O R B E R T
  13. 13. C R E A T I V I T Y GUERILLA MARKETING CASE STUDY
  14. 14. P O L Y G O D B I N D I N G O F I S A A C C A M P A I G N
  15. 15. M I N D M A P P I N GORGANIZED, VISUAL, CREATIVE PROCESS IMPERATUM SCI-FI FUTURISTIC CRYPTO CURRENCY LOOT ARPG DIABLO BITCOIN
  16. 16. " T H I S V I D E O G A M E ' S D I F F I C U L T Y R I S E S A N D F A L L S W I T H T H E P R I C E O F B I T C O I N " E R I K K A I N
  17. 17. T H A N K S F O R Y O U R T I M E ! @ I N D I E W O L V E R I N E w w w . I N D I E W O L V E R I N E . c o m
  18. 18. " W h a t w e c a n l e a r n f r o m i n d i e f i c t i o n a u t h o r s " b y C h r i s Z u k o w s k i h t t p s : / / w w w . g a m a s u t r a . c o m / b l o g s / C h r i s Z u k o w s k i / 2 0 1 8 0 1 2 3 / 3 1 3 3 9 7 / W h a t _ w e _ c a n _ l e a r n _ f r o m _ i n d i e _ f i c t i o n _ a u t h o r s . p h p " H o w w e u s e d D i s c o r d t o b u i l d a d r e a m c o m m u n i t y f o r o u r g a m e D e s c e n d e r s " b y M i k e R o s e h t t p s : / / b l o g . d i s c o r d a p p . c o m / h o w - w e - u s e d - d i s c o r d - t o - b u i l d - a - d r e a m - c o m m u n i t y - f o r - o u r - g a m e - d e s c e n d e r s - c e 3 1 6 3 5 a 6 e 7 f A d v a n c e d S e a r c h Q u e r i e s h t t p s : / / s u p p o r t . g o o g l e . c o m / w e b s e a r c h / a n s w e r / 2 4 6 6 4 3 3 ? h l = e n V o i l a N o r b e r t h t t p s : / / w w w . v o i l a n o r b e r t . c o m / " T h i s V i d e o G a m e ' s D i f f i c u l t y R i s e s A n d F a l l s W i t h T h e P r i c e O f B i t c o i n " b y E r i k K a i n h t t p s : / / w w w . f o r b e s . c o m / s i t e s / e r i k k a i n / 2 0 1 8 / 0 1 / 2 6 / t h i s - v i d e o - g a m e s - d i f f i c u l t y - r i s e s - a n d - f a l l s - w i t h - t h e - p r i c e - o f - b i t c o i n / # 6 0 2 7 8 5 f 1 6 3 4 2

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