Mel Exon

#sxbattle #sxsw advertising advertising agency augmented reality bbh brands closed internet creativity cross-platform entertainment humanity identity marketing marketing strategy measurement media open web organizational change pixel lab power to the pixel reality south by southwest technology testing and evaluation transmedia more…

#sxbattle #sxsw advertising advertising agency augmented reality bartle bogle hegarty bbh brands cannes charles wigley closed internet consumer craft creativity cristal festival cross-platform difference digital entertainment growth heineken humanity identity insight integration interactive justforfun marketing marketing and advertising marketing strategy measurement media nigel bogle open web organizational change participation pixel lab power to the pixel reality robots seed funds sir john hegarty south by southwest spark ventures start ups sxsw sxswi technological singularity technology testing and evaluation transmedia zag …less